Date post: | 29-Aug-2014 |
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Contents are proprietary and confidential.
Channel Overview & Brand OpportunitiesJanuary 2012
Channel Overview• Pinterest is a virtual pin board. It offers users their own
pin boards to manage and collect pins of content to collect and share with their followers
• Pinterest allows users to sign-up via their Facebook or Twitter accounts making it easy to share and find friends in their social networks
• Pinterest had 4.9 million monthly unique visits in November 2011
• Visitors tend to be female (58%), between 25 and 44 years old (59%)
• The network is currently invite-only, however it is growing very rapidly:
– Grown by 4,000% in past 6 months
– More than 1.5 million active users on Facebook and 111,798 followers on Twitter
How-To Pin & Features
• Users can “pin” images via the following ways:
– Tool bar bookmarklet pulls images from any site and pins the site and a corresponding thumbnail image to a pin board
– Uploading an image from your computer or your mobile phone using the app
– Copy/paste link and select corresponding thumbnail image
– “Pin It” social sharing buttons on websites (where available)
– Or by “repinning” items – thus adding a viral aspect to the community
• When “pinning,” users can click on the image and be taken to the original website
• Users can choose to follow some or all of other users’ boards in order to see future pins
• In addition to “repinning,” users can like or comment on pins
• Users can also create shared pin boards and assign other users to be admins of the board
• When “pinning,” users have the option of sharing their new “pin” on Facebook or Twitter
How-To Pin Snapshots
Repinning Content
Pin It Bookmarklet
Pin It Share Button
Add a Pin on Pinterest
Example Pinboards
Pinterest Mobile App• With the mobile app, users can:
– Explore and repin, like or comment on content
– Upload an image using their phone to pin
– See their activity, profile and users they are following
Contents are proprietary and confidential.
Consumers & Pinterest• Everyday consumers utilize Pinterest to:
– Save decorating ideas for remodeling
– Plan a wedding or a party
– Save recipes and things they plan to cook
– Track clothing items they want to purchase
– Showcase brands they love
– Remind themselves of project ideas for later
– Find design ideas
– Be inspired
Recipe Collection Board
Brands & Pinterest• Brands and organizations can use Pinterest
to do the following:
– Share visual content and short videos
– Create a visual story for your brand
– Inspire customers, group members
– Drive traffic to digital properties
– Improve SEO results and search rankings
– Promote and grow brand ambassadors
– Influencer and fan content
Example Brands on Pinterest• HG TV on Pinterest: http://pinterest.com/hgtv/
• Stats: 7,250 followers, 271 following, 13 boards, 145 pins
• Incorporates their tagline of “Start” into each of the boards. Organizes boards by home improvement topic areas.
Example Brands on Pinterest• Betty Crocker on Pinterest: http://pinterest.com/betty_crocker/
• Stats: 69 followers, 68 followers, 12 boards, 84 pins
• Pin boards arranged by recipe type: cookies, appetizers, Game Day, cakes, comfort food, etc.