Date post: | 18-May-2015 |
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Pinterest: New hotness or just one more bleeping thing to worry about?
May 3, 2012
SMUG
What is Pinterest?
• Actually founded in 2008 as a company called Tote• It’s an online “pinboard.”• One of the fastest growing websites ever
– 500K users in May 2011, 11.7 million users in Jan. 2012– Owe a lot of that to a deal w/ Facebook– Audience could be as much as 83% female
• 2.3 billion page views in March – making it 3rd most popular social site.
OOOOOH SHINY!
Media cannot stop gushing about it
So how do I use it?
• You pin stuff, just like you’d tack it to a bulletin board.
• Organize your pins into boards• Follow others and reshare their pins• Good first timers guide
So what can you do with it?
• Show off products or locations
• Share video• Share inspirational quotes
visually• Get ideas for your own
projects• Links directly to your own or
other content
So what are the drawbacks?
• Copyright• Metrics are hard to come by • Tough to tell if “repins” really mean anything.
So what should colleges be doing with it?
• Up for debate• Tough to tell exactly how much our audience
is using it.• Vast majority of Pinterest users are 25-54.• But…..
Many Schools are Doing Some Cool Stuff
• Purdue—Using it to follow their basketball team
• Drake: Dorm Room Decor• Penn Career Services
Other Cool Stuff
• Minnesota is using to promote campus events.• Oberachievements at Oberlin College• Concordia “From the Archives”
The Upshot?
• Be strategic. • Be creative• Be prepared for people to say huh?• Let’s talk if you have ideas, because I’d love to
hear ‘em.
Questions? Comments? Complaints?
• @dtyler321• I’ll post these slides on Slideshare:
http://www.slideshare.net/Dtyler321/• Yes, we’re on Pinterest:
http://pinterest.com/collegeatbport/