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OTHER SOCIAL NETWORKING? WTF?! PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
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OTHER SOCIAL NETWORKING? WTF?!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
WHAT IS IT?DO YOU REMEMBER THIS?
THE OLDEST PINBOARDS
OF PHOTOGRAPHICS
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
is many borders with images. Like the oldest pinboards.
Genius! But, what is the
difference?
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
The difference is the organization, selection and categorization of images.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
You can following all post.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
Or you can follow a few borders.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
Is marketing too, any products will sale in the site. The photos carry a price and when clicked open the brand's site.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
Here you can browse products by its price.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
And choose your products and buy them on the site.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?
This social network is really running?
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
The first numbers and opinions:
+100 Brands have a
boards in the
site.
10 MILLION
Unique visitors, monthly, faster than any independent site in history.
97% Of Pinterest on Facebook are a woman fans.
“In fact this personal experience teaches me something about Pinterest: It invites a lot more interaction because of all the options you see as soon as you arrive. [...] The things you like stand out easily. It’s also new every time you log on, so there are always new things to – as my friend put it – ‘peruse.’” Ad Majorem Blog.“A recent study by Shareaholic shows that
Pinterest is driving more referral traffic than
Google+, YouTube, Reddit, and LinkedIn —
combined.” comScore.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
And, boring graphics:
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
“Pin things you really love.”
This is the recommendation of Pinterest.NOW THE RULES!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
OPPORTUNITY
ANALYSIS
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
SIMPLE SALE See the picture and click on it.
Done, and you go for the
ecommerce.
Here we are not talking about marketing in website, so use the price area as a showroom for your products and your profile as an aggregator bringing visual experience, intimacy about your service with your customers and expose their products. But attention:
You will only make your product relevant if attract the eyes first.
Any company that works with product catalog or a varied mix of products
can use the Pinterest as a way of dissemination.
If your catalog is very extensive you need decide which segments you will explore.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
The numbers show us who the women use the social networking more than men. And the subjects more shared are: design, foods, clothings, dresses (wedding dresses), fashion, house and furniture, photographies and other things.
WOMEN The first heavy users of
If your brand have women as public you can use this opportunity. Pay attention! The men are getting to know the network and the number
of users has grown, do not think an audience is to be discarded.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
SIMPLE SHARED
AND SOURCE
Remember the day that you have concerned with numbers of "followers", "retweet”, "shared" or "like". Now imagine a social networking making everything easier.
We don’t have to care if a person follows you or not. Your pin will arrive on their screen through other people, by the search for tags or categories.
The most important is the content. Make good pins, beautiful ones, and your content will be repin!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
Your visual language can be building by using the Pinterest. Which feelings expressed your brand? How an action can transformer your business? What moment explains your service? All answers will be given using photos and pictures.
Your job of curator will make the Pinners understand your brand as you want to express it. The responsability is yours.
HOW DO YOU
WANT TO BE SEEN BY YOUR
CUSTOMERS?
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
MAKE A SURPRISE
You have a pinboard in your hands. The Pinterest is the same thing. Invent. Play with all the images. Tell us an interesting story. Explore what we called Storytelling!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA
BRUNO LOBO PINHEIRO PLANNER
[email protected] Skype: lobo-pinheiro Linkedin: br.linkedin.com/pub/bruno-lobo/23/891/375/
PINTEREST. OTHER SOCIAL NETWORKING? WTF? by Bruno Lobo Pinheiro is offer with Creative Commons - Atribuição-CompartilhaIgual 4.0 Internacional.
