Date post: | 20-Feb-2017 |
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Marketing |
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Marketing 101
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
My Background
• Manager of Social Media and Design• Founder, Carmine Media• Contributor, Business2Community• Contributor, Voice of America Radio
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
What started Pinterest?“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”
Evan SharpPinterest Designer and Co-Founder
Why is Pinterest Addicting?
• Simple design• Content hoarding• Image takes
center stage• Interest rather
than relationship based
Image credit: Flickr
What Can We do on Pinterest?
• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards
Pinterest Stats• Users 68% female, 32% male• 70 million active users. 70% in US• CTA pin renders 80% more engagement• Accounts for 20% of ecommerce referral traffic
from social• Pinterest shoppers spend more per checkout,
between $140–$180 per order compared with $80 and $60 per order for Facebook and Twitter shoppers, respectively.
Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
How does Pinterest Work?
• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites
• Pinmarklet• Repin other people’s content
Is Pinterest Right for Your Brand?
• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or
manipulate images?
What can Pinterest do for My Business?
• Drive traffic to your website• Interact with customers/leads• Increase awareness about your brand• Make your brand interesting
Developing a Strategy
• Define your goals• Review your website• Consult with your web designer• Make a plan for future imagry
Setting up your AccountVisit Business.Pinterest.com
Convert your Account
How to Pin
• Upload images from your computer• Add a pin directly from a URL• Use the Pin It Button from Pinterest.
Types of Pins• Images from your website/blog• Images from blogs you read• Images from customer sites• Photos• Infographics• Food and Fashion• Text slides• Videos
Adding links to Uploads
Decide on Board Topics
• Use fun titles• Include keywords• Industry Best Practices• Include a board for clients• Include a board for inspiration• Your HQ location• Humor
Choose a board cover
Company Culture
• Your Headquarters• What You Do• Who You Are• Industry Best Practices
Industry Best Practices
Humor
Benefits of Business Accounts
• Pin It buttons• Follow buttons• Board Widgets• Profile Widgets• Logos and Marketing guidelines• Website verification
Verify Website
• Settings• Verify Website• HTML File or Meta Tag• Complete on Pinterest• Wordpress.com verification
Buttons and Widgets
• Profile Widget• Board Widget• Pin it button• Follow Button
Wordpress Widgets
• RSS Widget• Pinterest Badge• Pin it Button for Images• Follow Button• WP Pinner
Business TOS
• Using Pinterest• Your Content• Tools for Site Owners• Copyright Policy• Security• Third party links, sites and services• Indemnity
http://business.pinterest.com/tos/
Logos & Marketing Guidelines
• Downloadable logos in .eps and .png
• Logo guidelines• Allowable words & phrases• Marketing guidelines
• Contest and Promotions• Aps and Naming Services• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/
Formatting Pins
• Use creative titles• Focus on lifestyle• Use keywords • Tag others with @ symbol• Add prices to products• Credit your sources• Ask questions to encourage comments
Pin Descriptions
• Descriptions are indexed• Search for People, Boards
or Pins• Alt text automatically
displays
What Works• Inspire with images• Organize by topic• Collaborate• Host a live pinning event• Ask questions, then pin answers on a
Pinterest Board
Contests and Sweepstakes
• Consult the TOS first• Ask users to create boards about your
brand– Include a keyword so you can repin
• Make a board for giveaways– Direct pins to landing pages with info
• Random drawings of fans from repins• Best board contests – offer grand prize
Digitize your Catalog
• Great potential for retail
• Boost your brand image
• Sharing• Polyvore
Case Study: JetsetterGoals•Cultivate Brand Advocates•Empower to Share•Obtain actionable feedback
Case Study: Organized Interiors
Goals•Design ideas•Brand presence•Discover unique products
Housekeeping
• Admin rights• Artwork• Etiquette• Do more than self promote
SEO
• Optimize your page• Brand controlled search results• Brand friendly pins• Linkbuilding outreach• Descriptions are indexed
Copyright
• TOS• Cite your source• Pin from original source• Create your own content!• Check before repinning• Avoid embed
Measure and Track• Google Analytics
– Support for UTM variables– tagged URLs– Direct traffic
• Cross account engagement?• Repins• ReTweets• Pinterest Source Page
Pinterest Analytics• Business accounts only• Website must be verified• Learn what your followers like• Track your pinning activity
Pay Attention and Evaluate
• Pinned over two years ago
• No website linked• Repins began
3/31/13• Created and linked
blog post and photo album
Pinterest Source Pagehttp://pinterest.com/source/yourdomain.subdomain.com/
Pinterest Place Pinshttp://www.pinterest.com/places/examples/
Keep up with Changes
Don’t Give Up• Regular posts• Leverage existing SM platforms• Spend the time• Relationships take time• Set aside time to follow new pinners• Pin daily
References• http://about.pinterest.com/copyright/• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/• http://about.pinterest.com/terms/• http://business.pinterest.com/tos/• http://techcrunch.com/2013/02/17/social-media-statistics-2012/• http://pinterest.com/pin/52284045645363385/• http://www.chipchick.com/2013/02/pinterest-twitter-social.html• http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification• http://www.hongkiat.com/blog/pinterest-wordpress-plugins/• http://wordpress.org/extend/plugins/pinterest-rss-widget/• http://wordpress.org/extend/plugins/pinterest-pinboard-widget/• http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in-the-us/• http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762• http://pinterest.com/bergdorfs/i-never-forget/• http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-
Marketing.aspx• http://www.socialmediaexaminer.com/pinterest-contest/#• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/• http://business.pinterest.com/rich-pins/
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia