PIONEER TRAILS REGIONAL PLANNING COMMISSION

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

PIONEER TRAILSREGIONAL PLANNING COMMISSION

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY: WHO RESPONDED ?

NOTE: 2.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of Pioneer Trails Region

Population

Johnson 93 24% 35%

Lafayette 85 22% 22%

Pettis 136 35% 28%

Saline 76 19% 15%

RESIDENTIAL SURVEY: WHO RESPONDED ?

56%

87%

64%

38%

83%

40%

3%

32%

60%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

Other Urban

Rural Yes

No Rent

Own

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(30% did not respond to income question)

County Median Household Income (Census)

Johnson 40,028Lafayette 45,921Pettis 36,591Saline 38,503

Pioneer Trails Region 40,261Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND

WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

2%6%

14%18%

60%

8%

27%

35%

14% 11%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

2%

3%

6%

12%

12%

13%

27%

39%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Other

Don't Know

Cellular BB

Satellite

Dial-up

Fixed Wireless

Cable

DSL

(n=320)

APPLICATIONS (RESIDENTIAL)

16%19%19%

22%23%

25%27%

35%36%

45%46%

65%65%

67%68%69%

85%91%

0 0.2 0.4 0.6 0.8 1

Home-based businessSell online

Share something online that you createdContribute to a web site or blog

Look for a place to liveWork from home

Take class or do homeworkLook for job online

Play online video or gamesVisit state or local Gov. sites

Watch TV or other videosOnline banking

Social networking siteNews or politics

Buy onlineHealth or medical information

Information to buy services and productsKeep in touch with friends and family

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND COMPUTER ACCESS

PIONEER TRAILSREGIONAL PLANNING COMMISSION

BROADBAND BUSINESS NEEDS STUDY

BUSINESS STUDY – RESPONSES BY COUNTY

1 – 4 32%5 - 25 43%26 – 100 14%101 – 500 4%501 – more 7%

100% have internet service at their business

NATIONAL BUSINESS CLASSIFICATION

BUSINESS BROADBAND PROVIDERS (N=25)

One respondent uses 2 providers for internet access

TYPES OF INTERNET CONNECTIONS

3%

13%

47%

20%

3%

7%

7%

0% 10% 20% 30% 40% 50%

Dial-up Line - 56 Kbps or Less

Fiber to the Premises

DSL

Fixed Wireless

Cable Modem

Mobile Wireless (Cellular Aircard)

T-1

SPEED OF CONNECTIONS 24% of those responding reported the following

speeds by connection type:

76% of those responding did not know their speed

Fixed Wireless Users 12 Mbps

DSL Users 6 Mbps/768Kbps

Fiber to the Premise 100 Mbps 12 Mbps

BROADBAND SERVICE RATINGS

ServicesVery

SatisfiedSatisfied Dissatisfied

Very Dissatisfied

Don’t Know/Not Applicable

Response Count

Cost of Internet/network Service

28% 44% 16% 4% 8% 25

Speed of the on-line connection 24% 44% 16% 12% 4% 25Billing practices of your provider 32% 56% 4% 0% 8% 25Reliable access to the Internet 32% 56% 12% 0% 0% 25Training and technical support 20% 56% 4% 4% 16% 25Customer Service Representative’s knowledge when you call for service

20% 48% 12% 4% 16% 25

Installation technician’s ability and courteousness

25% 58% 0% 0% 17% 24

SUPPORTED INTERNET APPLICATIONS

WHY IMPORTANT?

Provide good customer service On-line research and monitoring of utilities and equipment Our lifeline of communication. Global sharing of databases Automation of routine processes Interaction between governmental agencies

COMMERCIAL BROADBAND ENVIRONMENT

16.0%

40.0%

32.0%

12.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Competitive, several options

Somewhat Competitive, two providers

Not Competitive at All, only one provider option

There is not a broadband option available that is suitable for my business.

Availability of Multiple, Competing Broadband Options

COST OF SERVICE

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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UNDERSTANDING SWOC

SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on:

residential, business and institutional broadband availability and adoption,

whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,

potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:Library Sector (6)

Local Government (3)

Public Safety (6)

Business & Prof. Services (2)

Healthcare (3)

Workforce Development(1)

Tourism (7)

Higher Education Sector (12)

Economic Development (1)

Community & Social Services (1)

INDIVIDUAL SECTOR DATA

SECTOR REPORTS

SWOC ANALYSISVOTING

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UNDERSTANDING SWOC

SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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THANK YOU

FOR YOUR PARTICIPATION IN

PIONEER TRAILS BROADBAND PLANNING

PROJECT!

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