+ All Categories
Home > Documents > Pipeline Factory

Pipeline Factory

Date post: 18-Aug-2015
Category:
Upload: eugenio-suner
View: 3 times
Download: 0 times
Share this document with a friend
17
Transcript
Page 1: Pipeline Factory
Page 2: Pipeline Factory

With all our expertise, we understand your product first, so your customer will follow suit.

Creative Solutions for Technology Companies

•We only work for Technology Industry Clients. •We work for the leaders in each segment.•We understand the particular ecosystem and roles of the decision-makers.•We understand the language.

Goals:“Become a trusted advisor by providing high quality support for sales and marketing initiatives to global technology companies.”

Mission: “To offer world class Marketing Solutions for the Technology Industry.”

Vision: “The specifics of the technology industry need a deep understanding of the business to generate creative and successful communication strategies and sales solutions”

Page 3: Pipeline Factory

Our Worldwide Experiences

Leading brands in the Technology Industry in more than 20 countries

• 10 years working in the IT industry as our area of expertise. We’ve worked for global and local PC manufacturing companies, system builders, system integrators, hardware and software manufacturers, software anti-piracy organizations, technology retail, Software as a Service companies and healthcare appliances.

Page 4: Pipeline Factory

Some of our Worldwide Success Stories

Intel Academy Client and channel training throughout South America with technical and business subjects.

Rackspace CIO campaignEngagement with top 120 company CIOs in sales processes in Latam.

Microsoft Unidos Partner development program2.500 ISVs and Partners engaged. Microsoft worldwide best practice.

Microsoft NetSalesTop 20 partners in Latam increased sales performance through social selling.

Dassault Systèmes Pipeline FactoryComplete execution of demand generation strategies in Latam, with 50% revenue improvement YoY.

Microstrategy Partner BootcampProfiling, development, engagement and pipeline control.

Microsoft Dynamics partner developmentSales and marketing training of 50 partners across Latam.

JDA supply chain managementPartners recruited in Brazil, Chile, Colombia and Mexico.

Page 5: Pipeline Factory

What can we do for you?

ServicesPositioning and Demand generation for Creative Campaigns Channel readiness and Demand Generation Online Communications Social Media Sales Processes implementation from end to end

DeliveredWorld Class Creativity aligned to your company’s Strategy Operative Excelence Understanding of the Industry Scalable Programs Solutions

Our programsStrategy and CreativityWe solve business needs through marketing and communication solutions that add value to your brand. We provide end-to-end execution of all campaign requirements.

Page 6: Pipeline Factory

PIPELINE FACTORY

Page 7: Pipeline Factory

Pipeline FactoryMore and Better Customers. More and Better Sales.The Pipeline Factory is a program In a Box, ready to be executed, to increase your sales by feeding your pipeline with new prospects and actual customers using analytics for better understanding their needs through personalized actions.

Pipeline Factory

Page 8: Pipeline Factory

Enhanced Management in each Customer Lifecycle Stage.

Accurate sales reportsLearn about customer information to know what stage in the sales cycle your customer is.

Identify revenueKeep your marketing strategies focused on profit generating objectives.

Accelerate revenueMarketing campaign execution and follow-up phone call.

“The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates.”

7 principles of engagement marketing

Iteration continuous system of the client´s universe to get to them with a message according to the stage they are in and get to the sale when the customer is willing to buy.

Page 9: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

1. Database.

2. Marketing strategy execution.

3. Landing and data collection.

4. Personalized messaging and actions.

5. Customer profiling.

6. Sales and Result Report.

Page 10: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

1. DATABASE

• Customer segmentation.• Lead evaluation.• Definition of profiles within the market.• Development of sales and channels

strategies.• Competition analysis.

Page 11: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

2. MARKETING STRATEGY EXECUTION

• Content development and design.• Marketing campaign execution with

digital tools.• Digital campaign management and

performance.• SEM strategy development.

Page 12: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

3. LANDING AND DATA COLLECTION

• Development of a data collection strategy.

• Data analysis and contact base feeds.

Page 13: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

4. PERSONALIZED MESSAGING AND ACTIONS

• Each customer action triggers a marketing reaction.

• Personalized actions according to customer experience and activities.

Page 14: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

5. CUSTOMER PROFILING

• Outbound call scheduling.• Lead generation and qualification.• Customer profiling by BANT (Budget,

Authority, Need and Timing) to assess sale viability.

Page 15: Pipeline Factory

6 Modules for more Customers and more Sales Generation.

6. SALES AND RESULT REPORT

• Streamlined process: transfer sales team mature leads to close deals.

• Pipeline management and lead enrichment: know where in the process customers are and manage contacts.

Page 16: Pipeline Factory

GIVE & GETs

GIVEs

• Goal of the action.• Database.

GETs

• Profiled and updated database.

• Pipeline visibility classified in stages and control.

• Qualified database.

Page 17: Pipeline Factory

Recommended