We know where you We know where you sleep…sleep…

and can get as much information and can get as much information we want whenever we want about we want whenever we want about

YOU.YOU.

By: Michelle Dryjanski and Jay TimpaniBy: Michelle Dryjanski and Jay Timpani

For example…Bryan WeiserFor example…Bryan Weiser

Even shows his family Even shows his family membersmembers

www.pipl.comwww.pipl.com What is it?What is it?

– A website which is part of the “hidden A website which is part of the “hidden web” and allows various companies, web” and allows various companies, executives, or just people in general to executives, or just people in general to search anything about a particular search anything about a particular person, including siblings, income, person, including siblings, income, profession, location, etc. profession, location, etc.

– It is partnered with Intelius, which is the It is partnered with Intelius, which is the website it links to for more specific website it links to for more specific information about a person information about a person

– Who would you want to search?Who would you want to search?

So what do you mean when So what do you mean when you say the hidden web?you say the hidden web?

Also known as "invisible web", the term Also known as "invisible web", the term "deep web" refers to a vast repository of "deep web" refers to a vast repository of underlying content, such as documents underlying content, such as documents in online databases that general-in online databases that general-purpose purpose web crawlersweb crawlers cannot reach. The cannot reach. The deep web content is estimated at deep web content is estimated at 500 times500 times that of the surface web, yet that of the surface web, yet has remained mostly untapped due to has remained mostly untapped due to the limitations of traditional search the limitations of traditional search engines. engines.

Examples of web sites with ‘deep web content.”

How to search?How to search?

ResultsResults

Pipl’s business modelPipl’s business model

Sponsored links and results Sponsored links and results Advertisements linked to Advertisements linked to

background-report providersbackground-report providers

What’s so special about What’s so special about pipl?pipl?

Since most personal profiles, public records and other Since most personal profiles, public records and other people-related documents are stored in databases people-related documents are stored in databases and not on static web pages, most of the higher-and not on static web pages, most of the higher-quality information about people is simply "invisible" quality information about people is simply "invisible" to a regular search engine, like google search and to a regular search engine, like google search and yahoo searchyahoo search

Unlike a typical search-engine, Pipl is designed to Unlike a typical search-engine, Pipl is designed to retrieve information from the deep web, the retrieve information from the deep web, the automated software is set to interact with searchable automated software is set to interact with searchable databases and extract facts, contact details and other databases and extract facts, contact details and other relevant information from personal profiles, member relevant information from personal profiles, member directories, scientific publications, court records and directories, scientific publications, court records and numerous other deep-web sources. numerous other deep-web sources.

Have you ever googled your name?Have you ever googled your name?

Who uses pipl.com?Who uses pipl.com?

Commitment to Children's PrivacyCommitment to Children's Privacy– Pipl is committed to protecting the privacy of Pipl is committed to protecting the privacy of

young children. To comply with the Children's young children. To comply with the Children's Online Privacy Protection Act, at this time, Online Privacy Protection Act, at this time, Pipl Pipl is only available to users who are at least is only available to users who are at least 13 years old13 years old..

Companies who want to hire people for Companies who want to hire people for employmentemployment

Stalking people aka finding information on Stalking people aka finding information on people you are curious about people you are curious about – Have you ever searched someone because you Have you ever searched someone because you

were just curious?were just curious?

Is this website free?Is this website free? To do a common search for a particular person it is free To do a common search for a particular person it is free But…to get more details on the person, such as income, But…to get more details on the person, such as income,

address, neighbors, marriage details, etc. you do have to payaddress, neighbors, marriage details, etc. you do have to pay For 0.95 it only includes a people search reportFor 0.95 it only includes a people search report

– Full Name, Address, Age, & DOB, Phone Number, Relatives, Address, Full Name, Address, Age, & DOB, Phone Number, Relatives, Address, History, Avg. Income, and Home ValueHistory, Avg. Income, and Home Value

For $14.95 you can have unlimited people search reports by For $14.95 you can have unlimited people search reports by name or address for 24 hours. name or address for 24 hours. – Full Name, Address, Age, & DOB, Phone Number, Relatives, Address, Full Name, Address, Age, & DOB, Phone Number, Relatives, Address,

History, Avg. Income, and Home ValueHistory, Avg. Income, and Home Value

For $39.95 you can have a background check on the personFor $39.95 you can have a background check on the person– Full Name, Address, Age, & DOB, Phone Number, Relatives, Address, Full Name, Address, Age, & DOB, Phone Number, Relatives, Address,

History Avg., Income Property,, History Avg., Income Property,, Criminal, Check,Criminal, Check, Bankruptcies,Bankruptcies, Liens,Liens, Judgments,Judgments, Aliases,Aliases, Lawsuits,Lawsuits, Neighbors, Death Records, Marriage, Neighbors, Death Records, Marriage, and Divorceand Divorce

Here is what the page looks Here is what the page looks like to pay…like to pay…

Spokeo.com Spokeo.com

A competitor of pipl.com A competitor of pipl.com – At spokeo.com you have to pay but you At spokeo.com you have to pay but you

can put your gmail, hotmail, yahoo, or can put your gmail, hotmail, yahoo, or aol account and then it sends you an aol account and then it sends you an email with the friends it found from your email with the friends it found from your accountaccount

– Internationally, spokeo.com has more Internationally, spokeo.com has more users with 2.38 million viewers, but in users with 2.38 million viewers, but in the U.S. pipl has more users. the U.S. pipl has more users.

Spokeo.comSpokeo.com

Emailfinder.comEmailfinder.com

Emailfinder only allows you to search Emailfinder only allows you to search for people’s emails but you have to for people’s emails but you have to pay $1.95 per month for a year or pay $1.95 per month for a year or $14.95 for immediate results found$14.95 for immediate results found

Interesting Facts:Interesting Facts: Going by ComScore’s December numbers:Going by ComScore’s December numbers: Pipl is leading in the US with 557K unique users Pipl is leading in the US with 557K unique users

to Spock’s 260K, but is trailing internationally to Spock’s 260K, but is trailing internationally with 1.35M uniques to Spock’s 2.38M. with 1.35M uniques to Spock’s 2.38M.

How has Pipl pulled this off? How has Pipl pulled this off? Matthew Hertz, the company CEO, says their Matthew Hertz, the company CEO, says their

marketing “it’s mostly word-of-mouth. It’s a marketing “it’s mostly word-of-mouth. It’s a simple answer but it rings true. Just take it out for simple answer but it rings true. Just take it out for a spin and you’ll see why—it’s just good. In fact a spin and you’ll see why—it’s just good. In fact it’s so good it’ll probably scare some people’s it’s so good it’ll probably scare some people’s pants off when they see what information it is pants off when they see what information it is able to—legally—drudge up.”able to—legally—drudge up.”

Should we be concerned about Should we be concerned about Privacy on the web?Privacy on the web?

Yes.Yes. Is your information safe?Is your information safe? The truth is no because we voluntarily The truth is no because we voluntarily

put information that is made public.put information that is made public.

Can also be useful though correct? Can also be useful though correct? Catch up with an old friend or Catch up with an old friend or business partner.business partner.

You thought Pipl was weird You thought Pipl was weird enough…..enough…..

So what does this all mean?So what does this all mean?

WATCH WHAT YOU PUT UP ON THE WATCH WHAT YOU PUT UP ON THE WEB!!!!!!WEB!!!!!!

The information that you put up can The information that you put up can and will be used against you. and will be used against you.

So don’t think you can post crazy So don’t think you can post crazy Facebook pictures for no one to see. Facebook pictures for no one to see. They don’t even need to be your They don’t even need to be your friend to see you information.friend to see you information.

Questions??Questions??

Tell me what you think about Tell me what you think about pipl.com?pipl.com?

Are you nervous?Are you nervous? Have you ever heard of it before or Have you ever heard of it before or

any other websites like this?any other websites like this?

BibliographyBibliography

www.pipl.comwww.pipl.com http://pipl.com/privacy/http://pipl.com/privacy/ http://www.techcrunch.com/http://www.techcrunch.com/

2009/01/29/piplcom-people-search-2009/01/29/piplcom-people-search-engine-so-good-it-will-scare-your-pants-engine-so-good-it-will-scare-your-pants-off/ off/

http://www.spokeo.com/http://www.spokeo.com/ http://www.emailfinder.com/http://www.emailfinder.com/ http://reputationdefender.comhttp://reputationdefender.com