Date post: | 16-Apr-2017 |
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Business |
Upload: | ash-maurya |
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ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Unaware visitor
Passionate Happy Customer
Pirate Metrics as a Marketing Funnel
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Challenge 1: Funnels lack emotion
70%
30%
3%
2%
1%
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Challenge 2: Customer journeys are non-linear
When does referral happen?
Or Here?
Here?
Here?
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Challenge 3: Hard to internalize complex concepts
What’s my engine of growth?
Where is value created?
Where do I focus first?
Notice two hotspots
Node with the most number of lines leaving
Node with the most number of lines entering
The inverse is also true:
People leave you negative reviews
People leave and don’t come back
People ask for refunds
IN STORES JUNE 14TH. BUY THE BOOK:
“Before you can prioritize waste, you have to be able to see the factory floor.”
- Ash Maurya, Scaling Lean
Master the Key Metrics for Startup Growth (AKA Traction)
SCALING LEAN
GET MORE FROM ASH AT LEANSTACK.COM