1. Pitch Group 8

2. Song choice Our song is The Lights by Alesha Dixon The idea for our music video is of a mystery man who is travelling around London, looking for something that is unknown to the audience. In the end its revealed that he was looking for a girl (our artist) but when he finally finds her she disappears. 3. Brand Image Artist Name is Leah Rose Our artist is similar to Pixie Lott and Cheryl Cole Our artist will wear casual/ smart, High street wear, it allows the audience to be able to relate to our artist. Out artists image can help to connect to a wider audience because its not too extravagant as she's an average young female which the audience can relate themselves to. 4. Initial idea Our ideas for our music videos have been influenced by othervideos from the same artist for example To love again by Alesha Dixon http://www.youtube.com/watch?v=_Ah9HOWzHKs We will have the artist singing in our 3 base tracks and will jump cut to close up shots of a person traveling e.g. a shot of a persons feet stepping onto the escalators. In the end the artist is singing at our first base track when a person walks in front of the camera and when he walks pass, the artist would have disappeared and in her place would be the mystery person looking around for her. 5. Audience 1 Our core audience is for older teenagers and young adults aged between 17-25 For young females who can relate to the situation of loosing someone or being in a relationship. The artist will be wearing High street clothing which the audience can be able to buy themselves. 6. Setting and LocationKings cross square as our main base trackEscalators at Angel tube stationThe crossing outside college Millennium bridge during the day and nightAngel tube station 7. Costumes We will have 3 outfit changes for each location. Kings cross square: Leather coat, light colored jeans, stripy blouse and black boots Millennium bridge: Fluffy coat, dark jeans and heeled boots Street crossing: (Medium shot) Vest top and a blazer Mystery mans outfit: Jeans, trainers and a navy blue jumper 8. Synergy The song is called The Lights and the lyrics includes references to lights and shining bright so we decided to play on the idea of amplifying the lights by filming some of our shots and night with the city lights in the background. For the digipack and advertisement we wanted to have a picture of our artist standing at one of our locations at night with shinning lights in the background. 9. Industry Our artist would be sign to Fascination Records which was launched by Polydor Records specifically for pop artists. Our artist has been influenced by singers such as Pixie Lott and Cheryl Cole. Cheryl Cole is signed to this label as well as The Saturdays and Selena Gomez. We chose this label as it is dedicated to pop music and it is UK based but they also distribute some of their artists work worldwide. 10. Goodwins theory We decided to have our artist be the narrator, performing directly into the camera We have introduced a mystery person to be the character in the music video As the artist is singing at the camera, it would involve the viewers with the performance The mystery person would intrigue the audience to find out who they are and where they are going 11. Animatic 12. Production schedule Tuesday - 22/10 10:45 Filming at Angel tube station.We will be filming our mystery character scene (close up shots of them on the escalators, stepping onto the tube). No props needed and will only need the camera and fig rig.Thursday - 24/10 3:05 Filming at Kings cross squareThis is where we will film our main base track (wide shot of the location and close up of the artist singing). We will also be filming our last verse where the mystery person is revealed. Our main artist will be wearing a leather jacket, light coloured jeans and boots. We will only be using the camera and fig rig.Wednesday -30th Filming at Millennium bridge during the day and nightThis is our second base track where we will shoot a wide shot of our artist standing on the bridge and close ups of her singing. She will be wearing a winter coat, dark jeans and boots. We will require lights for this location as we are filming at night.Thursday 31st 6:30 Filming the car scenes at night in angelWe will be filming our artist singing directly into the camera at a street crossing outside college at night. Our artist will be wearing a vest top with a blazer. We will also need lighting for this location as it will be shot at night. 13. Risk assessment We have to cautious of filming at night as it may be unsafe to have the cameras out late at night. To overcome this we decided to film just as it is getting dark (6-7pm) and to shoot the majority of our music video during the day. Filming at a tube station platform could be dangerous as we will be operating heavy equipment near the edge of the platform. 14. Social media Twitter: @Mediaset8