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PITCH DECK
All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.
Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.
All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.
Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.
2
DISCLAIMER
Playpal and related names, logos, and brands are trademarks or other property of Playpal, Inc. Health Token and related names, logos, and brands are trademarks or other property of HICO Foundation. All other trademarks referenced or cited herein, including Fitbit, United Healthcare, etc. are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement. Health Token and certain other technologies, pro-ducts, and services are made available to Playpal users pursuant to a collaboration between Playpal, Inc. and the HICO Foundation. Other restrictions may apply.
This document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or capital stock of Playpal, or any rights thereto (collectively, the “Securities”), nor shall there be any offer, solicitation or sale of the Securities or any rights thereto in any jurisdiction in which such offer, solicitation or sale would be unlawful. To the extent applicable, the Securities have not been and are not expected to be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), or other applicable state securities laws, and may not be offered or sold in the United States absent registration or pursuant to an exemption from registration requirements of the Securities Act and under applicable state laws.
Certain statements, projections or other estimates herein (including estimates of market size, user volume, and platform value, functionality or performance) are forward-looking statements and are based upon certain assumptions, and you should not rely on them as predictions of future events. Other events, including unforeseen circumstances, that were not taken into account may occur and may significantly affect the analysis. Any assumptions should not be construed to be indicative of the actual events that will occur. We undertake no obligation to update or revise any forward-looking statements to reflect events or circumstances.
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Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.
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THE PLAYPAL MOVEMENT
VISION: Playpal aims to become the world’s smartest health analyst. Our ambition is to create an incentive-based system that will encourage individuals improve their health proactively via our AI Engine
MISSION: To establish a specific and quantifiable value to every person's health management through incentivization
HOW WE INCUBATED
About five years ago, our project was incubated in Colorado, USA. During this period, we collaborated with Johns Hopkins University and Aetna on a groundbreaking research study on Gamified Health, called "Innovation for Humanity".
This dream project formed the inspiration behind Keeko which, thanks to our collaborations with United Way and the City of Parker, saw great success amongst children and adults alike. This response pushed us to strive for better, to make an impact that would improve people's lives and revolutionise the landscape of health-tech as we know it.
Fast forward to today and here we are, Playpal: the one-stop-solution for better health.
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Poor Retention Rates
The US $23.320 billion global mHealth app market is
struggling with user retention rates, with only 7% of the
mHealth apps having more than 50,000 active users
Fragmented Market
With the advent of numerous health apps and
devices, the current marketplace for health is
fragmented, leaving users to interpret the influx of data
ineffectively.
Lack of Integration
There is a lack of interconnectedness between individual applications and an
inability to integrate with existing eHealth databases to develop
strategic infrastructures.
Currently, there are little to no programs that incentivize
individuals to self manage their health and alleviate their healthcare burdens.
Lack of Incentivization
5
WHY WE ARE HERE: PROBLEMS IN mHEALTH
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$102.35 billion
projected valuation of
mHealth industry by
2023
$by 2026665.36
billion projected valuation
3.7 billion app
downloads in 2017
318,000 plus existing mHealth
apps available
6
DigitalHealth
Industry
WHY WE ARE HERE: AN INDUSTRY RIPE FOR GROWTH
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Increase Retention Rates• Provides stakeholders, i.e health
app developers and insurance companies, with insights from user data input
• Supports gamification to promote user engagement in an interactive and fun manner
Consolidate the Market• Uses health research to offer
better and individualized user recommendations.
• Accesses research databases to answer user generated queries
• Contributes to research repositories based on the data input into the engine.
Integrate Databases Opens API’s for apps and devices to integrate with
Incentivize UsersCaters to all pro-active health needs of the users by providing them with direct monetary incentives (via our Health Token (formerly known as PlayCoin) that include, but are not limited to, set challenges and goals.
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WHAT WE ARE HERE TO DO:BRIDGING THE GAPS
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Gamified Health
01 02 03
8
PlatformHealth Token (formerly known as
PlayCoin & issued by the HICO Wealth Foundation)
WHAT IS PLAYPAL?
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Users Health Data External Knowledge Bases
E-CommercePlatform
Visualizations based of
Health Capital
Health Token (formerly known as
PlayCoin & issued by the HICO Wealth Foundation)
GamifiedChallenges
Consolidation of all HealthKnowledge
PersonalizedRecommendations
WHAT IS PLAYPAL:OUR PLATFORM
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HEALTH CAPITAL MODEL
Health not only provide satisfaction (utility), but is also an input to the income and wealth.
If an individual is sick, it is disutility and it also takes away the time that the individual could have invested into the market.
For a given individual, the Health Capital Function H(t) is our attempt to quantify the quality of life and productivity of an individual in economic terms.
Time, Products, Investments
Individuals Human CapitalUtility Function
U n-1(.)
tn tn-1
Investment Time Efforts Products
Time, Pleasure, Prestige, Wealth, Products, Health, Longevity
Investment Time Efforts Products: f ( I (t n ))
Pleasure, Products, Health, Longevity
Individual’s Human Health Capital H ( t
n)
H(tn-1)X
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HICO SCORE
The HICO Score is the score of ones personal health based on the following factors:
● Environmental factors● Genomic Factors● Behavior Factors● Health/Life Altering Events● Interventions● Medical Information & Family Medical History
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PROOF OF HEALTH NEW MINING MODEL
● Playpal is introducing a new way to mine and to make money for people without any negative environmental costs like energy usage and compute resources.
● Playpal platform will encourage people to improve their health and validate that by connecting to the Playpal app and mine our Health Tokens (formerly known as PlayCoin and issued by the HICO Wealth Foundation). We call this the Proof of Health.
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Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.
WHY PLAYPAL?COMPETITORS MATRIX
Playpal Dacadoo Fabulous Lympo MyFitnessPal IGI
AI Powered Recommendations
YES YES YES NO NO YES
Gamification YES YES YES YES NO YES
Financial Incentive YES NO NO YES NO YES
Data validation YES YES YES YES YES YES
Automated Nutrition Entry
YES YES NO NO NO NO
Visualization of User Activity Data
YES YES NO NO NO YES
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14
WHY PLAYPAL?MILESTONES ACHIEVED
● Four years of R&D, with patents pending.
● POC - Proof of concept ready with minimum viable product upcoming.
● Our Health Token (formerly known as PlayCoin and issued by the HICO Wealth
Foundation) has LAUNCHED on the LongBit Exchange!
● Our fun and wellness oriented games. Keeko and BonBon JUMP! OFFICIALLY
launched!
● World Class Team identified and assembled to be brought on board full
time once funding is secured, with over 700 years of cumulative experience
and inter vertical depth.
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WHY PLAYPAL?INTEGRATIONS & PARTNERSHIPS
Smart Tape
ECG Monitor
EEG Monitor
Calorie Band
Smart Watch
ACHIEVED IN THE PIPELINE
Glucometer
Smart Lighter
Cholesterol Monitor
Digestive TrackerWrist-based alcohol
biosensor
Epigenetics Tracker
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Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.
WHY PLAYPAL?OUR BUSINESS MODEL
PlaypalGovernment/
Health Service Provider/
Employers
● IOT Device● Health Apps● Games● Vendors
USER
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© 2019 Playpal Inc.
Token Earn Fees – Token Purchase Commission – Token Sale Commission– Token Transfer Fee
Transaction model
Subscription Revenue
Ecommerce Revenue
Ad Revenue
Big Data Revenue
$
WHY PLAYPAL?OUR REVENUE MODEL
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PLATFORMAI Processed Knowledge
Spend
Health Tokens
Data
Apps/Devices
Health Tokens
Sign Up
Use
E-Store
Apps/Devices
Service Providers
Health Tokens issued
*Legally known as HICO Wealth Foundation.
*
HOW IT WORKS:SAMPLE USER JOURNEY
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Healthcare and life sciences are projected to increase from $520B in 2014 to $1.335T in 2020.3
1 2 3 4 5 6
3Columbus,Louis. “2017 Roundup Of Internet Of Things Forecast.” Forbes, Forbes Magazi-ne, 11 Dec. 2017
Blockchain technology allows for new user-centric incentivization & business models.
Fitness and Health awareness growing rapidly with a younger audience that is demanding health knowledge and health saving opportunities.
The portability and interface capabilities of remote health monitoring systems, coupled with an increasing demand for fitness tracking devices and apps means demand will grow.
User Driven Health Data is increasing exponentially and is expected to play a critical role in disease prevention and the future of Healthcare.
Healthcare costs are rising faster than at any time in history with almost $1 Trillion incurred by the USA alone.
Health Stakeholders are focusing all attention on Preventive and Interceptive Healthcare models.
19
WHY NOW?
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Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.
$600B in Purchasing Power Creates an Insatiable Demand for Better Health.325,000 mHealth apps equates to an expected 3.7 billion mHealth app downloads in 2018 (estimated)
4Schroeder, Jules. “How To Tap Into The Millennial $200 Billion Buying Power With Social Media.” Forbes, Forbes Magazine, 1 Nov. 2017.
5Matshazi, Nqaba. “Digital Health Funding Breaks New Record In 2018.” Healthcare Weekly, 25 Jan. 2019
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Health / MedicalWearables / Devices
$ 14.4 B
PLAYPAL MARKET GROWTH
20210.05% $20 Million
20230.2% $100 Million
$ 116 Billion 2022
$ 35 Billion 2018
330%
MARKETGROWTH
Mobile Health $ 102 B
20210.05%
$20 Million
20220.1%$ 50
Million
20241%
$ 350 Million
Health Apps / Games$ 30 B Health Wearables
$ 6.1 B
WHY NOW?
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PLAYPAL ROADMAP AND JOURNEY
21
Q32020
Q1 2019
PoC ready
Q3 2019
Security Implementation
Q3 2019
Health Token Wallet Integration
Q3 2019
E-store implementation and integration
Q3 2019
MVP Release in China
Q3 2019
Financial Chain Implementation
Q3 2019
Product Roadshow Begins
Q3 - Q4 2019
HealthPro & DiaPro Sale Kickoff
Q3 - Q4 2019
Private sale (IEO)
Q1 2020
Stable release (beta version)
Stable release (beta version)
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SHOWCASE
Click on these Links to buffer the video for:
● BONBON TRAILER https://www.youtube.com/watch?v=lltaBawxyCY ● KEEKO TRAILER https://www.youtube.com/watch?v=lXYverII2p4
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THE PLAYPAL TEAM
23
TEAM LEADS
EESHA SHEIKHC.E.O & FOUNDER
BUSINESS DEVELOPMENT
TECHNOLOGY
FINANCE
LEGALIzza Sheikh Hasnat Malik
Sana Tayyab Vic Ahmed