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PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to...

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All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc. Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc. PITCH DECK All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc. Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.
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Page 1: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

PITCH DECK

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

Page 2: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

2

DISCLAIMER

Playpal and related names, logos, and brands are trademarks or other property of Playpal, Inc. Health Token and related names, logos, and brands are trademarks or other property of HICO Foundation. All other trademarks referenced or cited herein, including Fitbit, United Healthcare, etc. are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement. Health Token and certain other technologies, pro-ducts, and services are made available to Playpal users pursuant to a collaboration between Playpal, Inc. and the HICO Foundation. Other restrictions may apply.

This document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or capital stock of Playpal, or any rights thereto (collectively, the “Securities”), nor shall there be any offer, solicitation or sale of the Securities or any rights thereto in any jurisdiction in which such offer, solicitation or sale would be unlawful. To the extent applicable, the Securities have not been and are not expected to be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), or other applicable state securities laws, and may not be offered or sold in the United States absent registration or pursuant to an exemption from registration requirements of the Securities Act and under applicable state laws.

Certain statements, projections or other estimates herein (including estimates of market size, user volume, and platform value, functionality or performance) are forward-looking statements and are based upon certain assumptions, and you should not rely on them as predictions of future events. Other events, including unforeseen circumstances, that were not taken into account may occur and may significantly affect the analysis. Any assumptions should not be construed to be indicative of the actual events that will occur. We undertake no obligation to update or revise any forward-looking statements to reflect events or circumstances.

Page 3: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

3

THE PLAYPAL MOVEMENT

VISION: Playpal aims to become the world’s smartest health analyst. Our ambition is to create an incentive-based system that will encourage individuals improve their health proactively via our AI Engine

MISSION: To establish a specific and quantifiable value to every person's health management through incentivization

Page 4: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

HOW WE INCUBATED

About five years ago, our project was incubated in Colorado, USA. During this period, we collaborated with Johns Hopkins University and Aetna on a groundbreaking research study on Gamified Health, called "Innovation for Humanity".

This dream project formed the inspiration behind Keeko which, thanks to our collaborations with United Way and the City of Parker, saw great success amongst children and adults alike. This response pushed us to strive for better, to make an impact that would improve people's lives and revolutionise the landscape of health-tech as we know it.

Fast forward to today and here we are, Playpal: the one-stop-solution for better health.

Page 5: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

Poor Retention Rates

The US $23.320 billion global mHealth app market is

struggling with user retention rates, with only 7% of the

mHealth apps having more than 50,000 active users

Fragmented Market

With the advent of numerous health apps and

devices, the current marketplace for health is

fragmented, leaving users to interpret the influx of data

ineffectively.

Lack of Integration

There is a lack of interconnectedness between individual applications and an

inability to integrate with existing eHealth databases to develop

strategic infrastructures.

Currently, there are little to no programs that incentivize

individuals to self manage their health and alleviate their healthcare burdens.

Lack of Incentivization

5

WHY WE ARE HERE: PROBLEMS IN mHEALTH

Page 6: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

$102.35 billion

projected valuation of

mHealth industry by

2023

$by 2026665.36

billion projected valuation

3.7 billion app

downloads in 2017

318,000 plus existing mHealth

apps available

6

DigitalHealth

Industry

WHY WE ARE HERE: AN INDUSTRY RIPE FOR GROWTH

Page 7: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

Increase Retention Rates• Provides stakeholders, i.e health

app developers and insurance companies, with insights from user data input

• Supports gamification to promote user engagement in an interactive and fun manner

Consolidate the Market• Uses health research to offer

better and individualized user recommendations.

• Accesses research databases to answer user generated queries

• Contributes to research repositories based on the data input into the engine.

Integrate Databases Opens API’s for apps and devices to integrate with

Incentivize UsersCaters to all pro-active health needs of the users by providing them with direct monetary incentives (via our Health Token (formerly known as PlayCoin) that include, but are not limited to, set challenges and goals.

7

WHAT WE ARE HERE TO DO:BRIDGING THE GAPS

Page 8: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

Gamified Health

01 02 03

8

PlatformHealth Token (formerly known as

PlayCoin & issued by the HICO Wealth Foundation)

WHAT IS PLAYPAL?

Page 9: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

Users Health Data External Knowledge Bases

E-CommercePlatform

Visualizations based of

Health Capital

Health Token (formerly known as

PlayCoin & issued by the HICO Wealth Foundation)

GamifiedChallenges

Consolidation of all HealthKnowledge

PersonalizedRecommendations

WHAT IS PLAYPAL:OUR PLATFORM

Page 10: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

HEALTH CAPITAL MODEL

Health not only provide satisfaction (utility), but is also an input to the income and wealth.

If an individual is sick, it is disutility and it also takes away the time that the individual could have invested into the market.

For a given individual, the Health Capital Function H(t) is our attempt to quantify the quality of life and productivity of an individual in economic terms.

Time, Products, Investments

Individuals Human CapitalUtility Function

U n-1(.)

tn tn-1

Investment Time Efforts Products

Time, Pleasure, Prestige, Wealth, Products, Health, Longevity

Investment Time Efforts Products: f ( I (t n ))

Pleasure, Products, Health, Longevity

Individual’s Human Health Capital H ( t

n)

H(tn-1)X

Page 11: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

HICO SCORE

The HICO Score is the score of ones personal health based on the following factors:

● Environmental factors● Genomic Factors● Behavior Factors● Health/Life Altering Events● Interventions● Medical Information & Family Medical History

Page 12: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

PROOF OF HEALTH NEW MINING MODEL

● Playpal is introducing a new way to mine and to make money for people without any negative environmental costs like energy usage and compute resources.

● Playpal platform will encourage people to improve their health and validate that by connecting to the Playpal app and mine our Health Tokens (formerly known as PlayCoin and issued by the HICO Wealth Foundation). We call this the Proof of Health.

Page 13: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

WHY PLAYPAL?COMPETITORS MATRIX

Playpal Dacadoo Fabulous Lympo MyFitnessPal IGI

AI Powered Recommendations

YES YES YES NO NO YES

Gamification YES YES YES YES NO YES

Financial Incentive YES NO NO YES NO YES

Data validation YES YES YES YES YES YES

Automated Nutrition Entry

YES YES NO NO NO NO

Visualization of User Activity Data

YES YES NO NO NO YES

Page 14: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

14

WHY PLAYPAL?MILESTONES ACHIEVED

● Four years of R&D, with patents pending.

● POC - Proof of concept ready with minimum viable product upcoming.

● Our Health Token (formerly known as PlayCoin and issued by the HICO Wealth

Foundation) has LAUNCHED on the LongBit Exchange!

● Our fun and wellness oriented games. Keeko and BonBon JUMP! OFFICIALLY

launched!

● World Class Team identified and assembled to be brought on board full

time once funding is secured, with over 700 years of cumulative experience

and inter vertical depth.

Page 15: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

15

WHY PLAYPAL?INTEGRATIONS & PARTNERSHIPS

Smart Tape

ECG Monitor

EEG Monitor

Calorie Band

Smart Watch

ACHIEVED IN THE PIPELINE

Glucometer

Smart Lighter

Cholesterol Monitor

Digestive TrackerWrist-based alcohol

biosensor

Epigenetics Tracker

Page 16: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

WHY PLAYPAL?OUR BUSINESS MODEL

PlaypalGovernment/

Health Service Provider/

Employers

● IOT Device● Health Apps● Games● Vendors

USER

Page 17: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. 17

© 2019 Playpal Inc.

Token Earn Fees – Token Purchase Commission – Token Sale Commission– Token Transfer Fee

Transaction model

Subscription Revenue

Ecommerce Revenue

Ad Revenue

Big Data Revenue

$

WHY PLAYPAL?OUR REVENUE MODEL

Page 18: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

18

PLATFORMAI Processed Knowledge

Spend

Health Tokens

Data

Apps/Devices

Health Tokens

Sign Up

Use

E-Store

Apps/Devices

Service Providers

Health Tokens issued

*Legally known as HICO Wealth Foundation.

*

HOW IT WORKS:SAMPLE USER JOURNEY

Page 19: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

Healthcare and life sciences are projected to increase from $520B in 2014 to $1.335T in 2020.3

1 2 3 4 5 6

3Columbus,Louis. “2017 Roundup Of Internet Of Things Forecast.” Forbes, Forbes Magazi-ne, 11 Dec. 2017

Blockchain technology allows for new user-centric incentivization & business models.

Fitness and Health awareness growing rapidly with a younger audience that is demanding health knowledge and health saving opportunities.

The portability and interface capabilities of remote health monitoring systems, coupled with an increasing demand for fitness tracking devices and apps means demand will grow.

User Driven Health Data is increasing exponentially and is expected to play a critical role in disease prevention and the future of Healthcare.

Healthcare costs are rising faster than at any time in history with almost $1 Trillion incurred by the USA alone.

Health Stakeholders are focusing all attention on Preventive and Interceptive Healthcare models.

19

WHY NOW?

Page 20: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc. © 2019 Playpal Inc.

$600B in Purchasing Power Creates an Insatiable Demand for Better Health.325,000 mHealth apps equates to an expected 3.7 billion mHealth app downloads in 2018 (estimated)

4Schroeder, Jules. “How To Tap Into The Millennial $200 Billion Buying Power With Social Media.” Forbes, Forbes Magazine, 1 Nov. 2017.

5Matshazi, Nqaba. “Digital Health Funding Breaks New Record In 2018.” Healthcare Weekly, 25 Jan. 2019

20

Health / MedicalWearables / Devices

$ 14.4 B

PLAYPAL MARKET GROWTH

20210.05% $20 Million

20230.2% $100 Million

$ 116 Billion 2022

$ 35 Billion 2018

330%

MARKETGROWTH

Mobile Health $ 102 B

20210.05%

$20 Million

20220.1%$ 50

Million

20241%

$ 350 Million

Health Apps / Games$ 30 B Health Wearables

$ 6.1 B

WHY NOW?

Page 21: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

PLAYPAL ROADMAP AND JOURNEY

21

Q32020

Q1 2019

PoC ready

Q3 2019

Security Implementation

Q3 2019

Health Token Wallet Integration

Q3 2019

E-store implementation and integration

Q3 2019

MVP Release in China

Q3 2019

Financial Chain Implementation

Q3 2019

Product Roadshow Begins

Q3 - Q4 2019

HealthPro & DiaPro Sale Kickoff

Q3 - Q4 2019

Private sale (IEO)

Q1 2020

Stable release (beta version)

Stable release (beta version)

Page 22: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

SHOWCASE

Click on these Links to buffer the video for:

● BONBON TRAILER https://www.youtube.com/watch?v=lltaBawxyCY ● KEEKO TRAILER https://www.youtube.com/watch?v=lXYverII2p4

Page 23: PITCH DECKThis document does not constitute an offer to sell or the solicitation of an offer to purchase Health Tokens or ... n-1 (.) t n t n-1 Investment Time Efforts Products Time,

All rights reserved by Evolutionaire Studios (Pvt.) Limited (ES), LLC.and Playpal,Inc.

Confidential & Proprietary- Not to be distributed publicly or privately without permission from Playpal, Inc.

THE PLAYPAL TEAM

23

TEAM LEADS

EESHA SHEIKHC.E.O & FOUNDER

BUSINESS DEVELOPMENT

TECHNOLOGY

FINANCE

LEGALIzza Sheikh Hasnat Malik

Sana Tayyab Vic Ahmed


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