Making Cool Stuff

Antonio CesaranoCo Founder

www.itlosers.it

Italian Indie Developers

App Game Today

EasyFun

App Game Today

EasyFun

Purpose ?

App Game Today

Addictive Longevity

App Game Today

Addictive Longevity

Time Consuming

We are Different

• Longevity• Fun• Addiction• Easiness

We combine

Hardcore

Casual

Competitors

Story Mode

Easy&Fun

One Tap

Mission Complete ?Great Job

Single Player

MultiplayerChallenge your Friends

Level UP

Ranking

Single PlayerStory Mode

Easy&Fun

One Tap

Mission Complete ?Great Job

Business Model

Business Model

Business Model

In-App Purchase

[Source: IDG Global Forecast update]

2012 20169,8 Bilion $ 12,2 Bilion $

Gaming Market

Annual Global Revenue by Territory

Go To Market

Vietnam

User Acquisition• Low Acquisition cost• High density of WP devices

FacebookZing

AdDuplex

Go To Market

Vietnam

User Acquisition• Low Acquisition cost• High density of WP devices

FacebookZing

AdDuplex

In App Purchase

• Lower Acquisition cost• High Interests in gaming

FacebookAdMob

Brasil

Vietnam

User Acquisition• Low Acquisition cost• High density of WP devices

FacebookZing

AdDuplex

In App Purchase

• Lower Acquisition cost• High Interests in gaming

FacebookAdMob

Canada

Validation• Validation on All Platform• High percentage of iPhone

FacebookAdMobTwitter

AdDuplex

Brasil

Go To Market

2Private Beta

0Alpha

4

6

12120.000

Downloads

Vietnam

500.000Downloads

Brasil

750.000Downloads

Canada

Next App

Game

Milestone

• Development • Infrastructure

-20% -> 120.000 downloads in 4Months

-80% -> 750.000 downloads in 12Months

150 k

Marketing

Use of Proceeds

Ferdinando Di Palma Antonio Cesarano Antonio Panariello Luigi di Martino

CIO

23 years old 23 years old 24 years old 22 years old

6 Months in Aicas in Karlsruhe

1 year at Ruhr-Universität Bochum

Game Designer Game ProgrammerDevelopment Manager Art Director & Web Dev

Team

CEO CTO COO

Coding since 12 years oldVideogames Expert

Thank You

Vietnam Smartphone OS Market Share

Q2 2012

Vietnam Smartphone OS Market Share

Q2 2013

[Souce : IDC Asia/Pacific Quarterly Mobile Phone Tracker 2013 Q2]

Vietnam Market

EstimatedInitial Revenues

Citizen90.000.000

1/3 has SmartPhones30.000.000

10% Has Windows Phone3.000.000

4% Downloads120.000

Average incrementdistribution

[Source: Distimo/AppAnnie]

Low Acquisition cost

EstimatedMarketing costs

Canada,Usa

Marketing costs