Date post: | 11-Aug-2014 |
Category: |
Business |
Upload: | franki-chamaki |
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Pitch Like A Rock star - Idea Pitching Framework
Huh? A-ha!
3 rules x 3 components
5min video
Pitch Building Blocks
Napkin Pitching
Pitch Like A Rockstar - Idea Pitching Framework
How to make a killer pitchHint: It doesn’t leave your audience like
It’s a balance between…
Being too general Being too specific
Huh? A-ha!
You want to shift the audience…
Huh? A-ha!
Huh? A-ha!
#2 If you can’t express your point or idea in 5 mins or LESS, refine your it
Huh? A-ha!
#3 - “The “Law of 3” means keep your points to no more than 3!
Keep it high level and logical
2
Wrapper: Be unique and memorable
3
Understand your audience
1
How do we make this shift?
Let’s watch a real pitch in action… https://www.youtube.com/watch?v=n4U6iczYqfQ
Pitch building blocks 1
Team & Idea
Key takeaway & next steps
2Supporting
point
3Supporting
point
Audience
1Your killer point
Wra
pper
Key takeaway & next steps
1Supporting
point
2Supporting
point
3Supporting
point
Team & Idea
Pitch building blocks 2
AudienceW
rapp
er
60 secs
Supporting points
Practical example of structure…in 5mins
60 secKey takeaway & What is needed
The Idea
(i.e. remember Twitter like headline)
300 sec/5minsTotal:
(ie yourself and team, problem/opportunity)
Introduction
60 secs
120 secs(i.e. valiablity, feasibilty and desirability)
(i.e. implementation plan and expected outcomes)
Have a presence
Napkin Pitch
2 Teams x 5 minute pitch
each
Prepare….. 10 mins
Pitches……. 10 mins
Feedback…. 10 mins
Total…………. 30 mins
Pitch Scoring Sheet for Team 1Team being
assessedStory
(i.e. Content)Structure (i.e. logic)
Wrapper (experience)
Total
1
1 – 5, 5 being excellentReview for team: 1
Reviewer comments:
By team: 2
Pitch Scoring Sheet for Team 2Team being
assessedStory
(i.e. Content)Structure (i.e. logic)
Wrapper (experience)
Total
2
1 – 5, 5 being excellent By team: 1
Reviewer comments:
Review for team: 2
http://www.online-stopwatch.com/bomb-countdown/full-screen/
Supporting points:[List your supporting points around desirability (i.e. customer need), feasibility (i.e. AMP capability) and viability (i.e. business case) of your idea. Try to limit to 3 points only]
Team description:[Introduce team, title of idea and establish the category i.e. advice, product, channel; begin to introduce the problem or opportunity]
Idea description: [Use Twitter like headline, pose a rhetorical question, show your passion statement]
Target audience:[Work out who you need to influence and why?]
Key message[List the key consequence or expected outcomes if AMP pursue or not pursue your]
Next steps:[What needs to be done next? What is key items required to deliver your idea? Highlight the milestone of you implementation plan]
Wrapper:[What experience are you going to give to your audience to keep them engaged and connected?]
Pitch planning work sheet
Pitch Judging SheetJudging sheet