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powered by Monash

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Executive summary preparation

What

Focus

Who

Pitch originatorstartup pitchcompetition

anypre-profitstartup inanyindustrysector

mustbeledbyaMonashstudent,faculty,staff

Key dates18 Aug applicationdeadline

1 Sept RapidFireRound

29 sept ELEVATORAWARDS

What is anExecutive Summary

1pagehigh-qualitymarketingcollateralfocusedonthevalueofyourbusinessbyprovidingcompellingevidenceContainsmuchofthesameinformation inaninvestorpitchdeckandabusinessplan,butconcise&condensed

Why Do I need One?Well…manystartup foundersbelievetheirstartuplookslikethis…

Wheninreality…toaseasonedinvestor,mentor,supplier,partnerorcustomeritlooksmorelikethis…

Rise to the topVCslookataround400companiesforeveryoneinwhichtheyinvest;angelslookat40.

You need to show• interestingstorywithcompellingcallto

action• strong,succinctproblem-solution

statement• demonstratethatyouknowyourmarket,

customers,competitors,partners• traction(orhowyou’llgetit)• minimisedrisk(technical,business,etc.)• readyformoney(knowhowmuchyou

needandhowyou’lluseit)

What not to do• thisisNOTacreativewritingexercise– be

abletobackupyourclaims:nofluff,noBS• don’tignoreyouraudience• don’tcramthingsin – keepitclear,clean,

legible• Nojargon(value-added,world-class,next-

generation,turnkey,etc.)• Notonesingletypo

Step 1 header• companyorprojectname• address• NOTyourhomeaddress- getaPOboxif

youhaveto(orjoinanincubator!)• companyURL• mainpoint(s)ofcontactwithcontactdetails• makesureyouremailaddressis

name@mycompany.com

Step 2One-liner

onebold,declarativestatementthatsummarisesexactlywhoyouare,whatyoudoandwhythereadershouldpayattention

Step 3 Business summary

Problem/Solution

Product/Servicevalueproposition,userexperience

Technology/specialknowhow(aka'secretsauce')

Step 4 Management team

Teamisveryimportantdescriptionofroles,responsibilities

Ifyoureallydon'thaveateam,getsomesolidadvisors

Step 5 MarketMarketLandscapespecifictargetmarket,size(current&projected)

CompetitiveLandscapecompetitivedifferentiationbarrierstoentry

Step 6 Business modelGotomarketstrategy

Sustainablecompetitiveadvantage

Revenues,costs,investmentexpectations

Weak link

Step 7 Execution planCurrentstatus,traction

Marketing&salesstrategy

Milestonesnext6-12months

examples

Boring But Effective

Better…

WOW!

You too can haveA kick-ass executive summary

WritetheexecutivesummaryinWordtheboringway1Createaconsistentvisualidentityforyourdocument(colours,fonts,etc.)

2

Createsnazzygraphics3

A few tipso Alwaysputyourcompanynameinthefile

name(e.g.XYZCo_ExecSum.doc)o visitcrowdfundingandangelinvestingsites

andcheckouttheprofiles-- keeplookinguntilyoufindoneortwothatmakeyouthink"wow,Iwouldinvestinher/him"

Now what?Getfriends,familyandstrangerstogiveyouno-pulled-punchescritiques

ApplytothePITCHORIGINATOR(ifyouwantupto$30,000innon-dilutivefunding)

How it worksSubmityourExecutiveSummarybytheapplicationdeadlineatmonash.edu/entrepreneurship

1

Top20teamsinvitedtoRapidFireRound:60secondpitch,noprops,noslides– 10teamswillbepairedwithmentorsandadvancetothefinals

3

Cometotheteam-formingnetworkingevent2

Comealongtokeytrainingworkshopstogetpreparedforthefinalpitch410semifinalists pitchatgala:3minutes,noprops,noslides– 5teamswillwin($5,000plusupto$15,000milestone-basedin3tranchesthrough6-weekACCELERATORprogram)

5

2workshops/weekfor6weekstopackagestartups forseedinvestment,corporatepartnership,launch,and/orcrowdfunding

6InvestorBoardroomPitch– topteamgetsanadditional$10,0007

Scoring rubricScoredfrom0 (ineligible)

to

10(highlikelihoodofsuccess,good‘investment’)

First-pass elimination

1 (fatalflawswithnoobviouspivot)

3 (borderline)

Scoring rubricThisroundisnot“scored”

5mentorschoose2teamseachtotakeundertheirwingsforonemonthleadinguptothefinalpitch.

Toadvance,you’llneedanexcitingproject,butyou’llalsoneedtodemonstratethatyouarecoachableandmotivated

Rapid Fire Round

Scoring rubricPanelofseasonedentrepreneurs,angelinvestors,venturecapitalistsandcorporates

ELEVATOR AWARDS

Criteria1:INNOVATIONConceptQualityCreativityFeasibility

Criteria2:MARKETLandscapeCustomersCompetition

Criteria3:StrategyBusinessModelCustomerDev.Pivot

Criteria4:ViabilityScalabilityFundraisingSustainability

Criteria5:SoftSkillsCommunicationTeam“Wow”Factor

WANT TO KNOW MORE?GET IN TOUCH!

www.monash.edu/entrepreneurship@monashGENERATORFacebook.com/monashGENERATOR

7InnovationWalkAG01-04(ClaytonCampus)entrepreneurship@monash.edu