Pitch the Ultimate Alarm Clock

Entrepreneurship and ManagementJohn Guthro – Jason Kitzmiller - ASU Technological

Ultimate Alarm Clock

How did we get here?Identified a need

Students required the ultimate Alarm Clock

Polled potential customersCustomer needs were identified

1) Ease of Use 2) Reliability 3) Portability 4) Integration With Wireless Technology – Sync IPod, stream weather and information

Wireless TechnologyEase Of Use Reliability Portability

Business canvas model developedBusiness plan identified

Design process beginsCombine customer needs with business planDeveloped a prototype

Function Decomposition Diagram – Key Features

Ultimate Alarm Clock

Where do we go from here?

Four out of five customers shown the prototype with an explanation of features agreed that they would purchase the alarm clock to replace their current unit.

There are two options available for introduction into the market:

1. Present our findings and design to companies that already produce consumer electronics to gauge interest in purchase of the design.

2. Pitch investors to raise money for a new company which will produce the product directly.

Key Areas of Focus Once Business is Funded