Date post: | 19-Oct-2014 |
Category: |
Technology |
View: | 2,298 times |
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If Everyone Jumped Off a BridgeWould Your Boss Join Them?
http://www.flickr.com/photos/quiiver/2731700783/
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1. Audience
2. Participation
3. Expectation
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Boss’s Past Internet Experiences
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Internet Pre 2001: Crazy Sh*t
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Internet 2001-2003: Information Architecture
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Internet 2003-2006:Search
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Internet 2006-2008:Social Web
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
45% have started a blog, up 14%
184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/
comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the USFacebook: 41.0 million | MySpace 75.1 millionTotal internet audience 188.9 million
eMarketer (May 2008) 94.1 million US blog readers in 2007 (50% of Internet users)22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008) 184 million WW have started a blog | 26.4 US346 million WW read blogs | 60.3 US77% of active Internet users read blogs
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?:All Your Base Are Belong to
Us
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Visualizationhttp://www.edwardtufte.com/tufte/posters
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen
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Why? Six Degrees
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Why? Size Matters
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-
millennials-influence-parents-cable-hdtvjpg/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Know the Terrainhttp://www.pageflakes.com/
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Recon: Bailout
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Recon: Discovery Green
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Recon: Get Trends = Obama, Mccain
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Recon: Get Trends = Home for Sale
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Get Trends = Turducken
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Twitter Search = #ike
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Twitter Search
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone, Stupid!
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Saved Our Asshttps://www.yammer.com/home
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Sporty Tweets
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Google Alerts / Blogs
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brandhttp://usernamecheck.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Expectations
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration
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Disclosure: Honest, Transparent and Authentic
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience - Visualization
2. Participation – High Ground
3. Expectation – Get Personal
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com