Taking the pain out of pitching

to national journalists

By Janet Murray

In 8 easy steps…

Dull stories hall of fame

1. The new building

2. The grants/funding story

3. The VIP visit

4. The event/conference

5. The new appointment

6. The charity fundraiser

7. The ‘didn’t we do well’ story

Step 1: leave your ego at the

door

It’s not all about...

Step 2: stop navel gazing

Step 3: focus on what matters…

To you and other people…

photo credit jan kranendonk / Shutterstock.com

Step 4: Spot patterns and

trends…

Step 5: Bin press releases

Professor John Brooks, Vice-Chancellor at Manchester Metropolitan University, said:

“The whole university community will be thrilled with this recognition from People & Planet. Sustainability has been the main driver for the £350 million rationalisation of our campuses as we can and must meet the imperatives of the present without compromising the needs of the future. At MMU, we firmly believe that a strong ethos of sustainability not only strengthens the University's appeal to students but improves the experience in so many different ways. In partnership with our students, we are working to create a sustainable university which goes beyond being carbon neutral and actually has a positive environmental impact."

Step 6: research your

publications

Step 7: say it in 140 characters

Story idea: Leading piano manufacturer using ivory for new piano

Would you be interested in a story on a piano manufactuer that has used new ivory for a new piano - at a time when

poachers are killing around 17,000 elephants a year?

Would you be interested in a story about

plans to remove climate change and

sustainability from the Geography

curriculum?

We can offer an exclusive interview the

energy minister John Hayes who will

speaking at Greenbuild Expo where he will

will say XXXXXXXXX

Step 8: give exclusive access

“One at a time

please…”

Want to know more about

pitching?