Pitti Group
PITTI MEANS HOME
Pitti means home, before furnishings.This is the spirit which powersthe Pitti Group, which is demonstrated daily by the team who consistently sharetheir values and business goals,above all the complete and exclusive service which continues to distinguish themfrom all other companies in the sector,day after day.
Via Lucchese 3950019 Sesto Fiorentino(Florence) ItalyP. Iva 05285290485
T +39 055 310607F +39 055 [email protected]
PITTI srl
Welcome home
A group made up of many souls
THE PITTI GROUP
The Pitti Group works through its brands: Pitti Italian Home Decoration, I.H.D Italian Home Distribution and Pitti Design
Since its foundation, the structure of the
company has witnessed an overwhelming
growth. In the space of just a few years, the
need emerged for three strategic divisions to be created,
each of which would be able to operate in synergy and
harmony, while at the same time being completely
autonomous.
The I.H.D Italian Home
Distribution division,
which has a purely
commercial and
technical role, works as a
representative agency for
important companies on
an international scale, dealing with retail distribution
and important large scale contracts.
Alongside this is Pitti Design, which plans and develops
important turnkey interior design projects for villas,
yachts, restaurants, hotels and other public places, as
well as being responsible for the interior design of all
Pitti Italian Home Decoration showrooms worldwide, in
locations such as Dubai and the United Arab Emirates,
Russia, the Ukraine and the Baltic States.
Right: An organigram of the Pitti Group
The I.H.D Italian Home Distribution division
has a strategic role and a purely commercial
and technical soul, acting as both a
representative agency for major companies nationally
and internationally, and an interlocutor in the world
of contracts. In its first capacity, I.H.D promotes,
represents and sells
high class “Italian style”
furnishing, lighting
and home decorating
products for the
interiors of both public
and private clients.
In its second capacity,
it aims to support the implementation and execution
of projects, dealing with important tenders and
supplier contracts. I.H.D guarantees high professional
competency and ability in understanding the objectives
of the client, the budget which is available, and the time
in which they would like to see the project completed.
The success of the project is emanated through the
consistency of technical decisions taken and the
coordination, monitoring and overseeing of all the
phases involved.
Quality and maximum efficiency
I.H.D ITALIAN HOME DISTRIBUTION
Strategic role with a commercial soul
Right:A picture of the premises in Dubai
Ci sentiamo responsabili verso i nostri clienti, che si sveglieranno o lavoreranno tutte le mattine in uno spazio che influirà in maniera profonda sul loro spirito, che ne determinerà l’umore e quindi il successo
Uniqueness and exclusivity
Pitti Design
We create made to measure projects for clients who have important needs that we have to understand, interpret and transform into the language of interior design.
We feel responsible for our clients, - says
Emanuela Benedetti, artistic director
of Pitti Design - who will wake up every
morning or who will work every morning in a space that will
have a deep effect on their spirit, which will determine their
mood and in turn, their success.
Pitti Design creates
turnkey villas, yachts,
restaurants, hotels and
other public places
worldwide, where
involvement is complete
and elaboration is
detailed. The fruits of
these labours are seen
in furnishings which
are never pre-packaged but always made to measure,
exactly like a tailored suit. For this reason every time
is like the first time, because there is an emotional and
passionate involvement in each and every project.
Pitti Design works constantly on its own identity, and
rather than defining it, it demonstrates suggestions and
paths, circumscribing the elements of its philosophy
through a magalog entitled Question* which is a place for
company contrasts, for stylistic elaboration, and cultural
sophistication.
Pitti Design is also the studio which plans and develops
the image of all Pitti Italia Home Decoration shops.
Right: Rendering for resort in Dubai, some sketces of Emanuela Benedetti
On this page: Rendering for resort in Dubairight: Images from the magalog Question*, visualised on a double page spread
“Se qualcuno ama un fiore, di cui esiste un solo esemplare in milioni e milioni di stelle, questo basta a farlo felice quando lo guarda.
E lui si dice: “Il mio fiore è la’ in qualche luogo.”
“L’ESSENZIALE È INVISIBILE AGLI OCCHI ”
Conosco un un signore dalla faccia rossa.
Non ha mai odorato un fiore.
Non ha mai guardato una stella
Non ha mai amato nessuno.
Nella sua vita non ha fatto altro che addizioni. E tutto il giorno ripete, come te:“sono impegnato in cose importanti!”
E la cosa lo fa gonfiare di orgoglio.Ma non è un uomo...
è un fungo!
“ Ma se una pecora mangiasse quel fiore, sarebbe come se per lui tutto a un tratto,
tutte le stelle
si spegnessero!
”
“
”
non si vede bene che col cuore.
L’essenziale è
invisibileagli occhi.
“L’essenziale è invisibile agli occhi” ripete’ il piccolo principe, per ricordarselo.
“
”
”
Addio disse la volpe.
Ecco il mio segreto.È molto semplice
“ caratteri alfabetici neri su una pagina bianca.
di far scaturirecolori e forme
dall’allineamento di
“
”
From Russia to the Ukraine, from the United
Arab Emirates to India and Asia, in each and
every one of the Pitti Italian Home Decoration
shops, the first mood that I try to convey is elegance
- says Emanuela Benedetti. Elegance is balanced
on a knife-edge, it is a thin line which unites and
modestly coordinates
the space, the furniture,
the decoration, the
colours, the fabrics,
the objects, the flowers
and everything that
makes a home. For this
reason Pitti Italian Home
Decoration is an energy
which introduces the
discovery of an interior place, intimate and magical,
which becomes part of the life of other people.
Right: The Pitti Italian Home Decoration showroom in Kiev
The experience of style
Pitti Italian Home Decoration
A beautiful yet unobtrusive creature, confident while contained, yet refined, a reserved creature which unveils itself slowly
Pitti Italian Home Decoration is a choice of belonging, a
commitment and research, each of which look ahead
with the intention of being consistent, recognisable and
therefore unique in any part of the world.
Each time a new partnership is established, Pitti Italian
Home Decoration sees it as the beginning of a stimulating
new journey, a path which runs on a parallel line
between the commercial world and the purely cultural
world, between style and development, between art and
nature.
A fianco: didascalia dell’immagine et magnis nulput alit endiat
Via Lucchese 3950019 Sesto Fiorentino(Florence) ItalyP. Iva 05285290485
T +39 055 310607F +39 055 [email protected]
PITTI srl