Pittsburgh Pirates

Pittsburgh PiratesChristopher Speer

Kevin Zavitz

Pride. Passion. Pittsburgh Pirates.

Introduction and Research Methods

• Lifelong and die-hard passion held for the team• Admired the Pirates from the “outside” it was appealing to us to take a look

on the “inside” of the organization• Interview

– Frank Coonelly• President • March 29th 2012

• Scholarly Sources– Economic Impact of the Pittsburgh Pirates on the Pittsburgh Region

• Steven Rushen• Public Administration Quarterly• Fall 1999


Introduction and Research Methods (cont.)

– Clemente: The Passion and Grace of Baseball’s Last Hero/The Team That Changed Baseball: Roberto Clemente• Ron Briley• Nine• 2007

• Print Sources– Biz of Baseball Organizational Report-Pittsburgh Pirates

• www.bizofbaseball.com• Devon Teeple• May 6, 2008

– History of Pittsburgh Pirates Baseball• Pittsburgh.about.com• Albrecht Powell

Pride. Passion. Pittsburgh Pirates

http://www.bizofbaseball.com/

Pittsburgh Pirates History• Founded in 1887– Pittsburgh Alleghenys in Allegheny City• Separate from Pittsburgh

• Late 1870’s, early 1880’s the team was “independent” – Not affiliated with any organizations • Players were paid salaries• Run as a business organization


Pittsburgh Pirates History (cont.)

• Officially became the Pittsburgh Pirates in 1891– The way they picked up players from other teams

were described as “piratical” by league officials• Acquired second baseman Louis Bierbauer from the

Philadelphia Athletics

• Pirates didn’t play their first game in Pittsburgh until 1908


Pittsburgh Pirates History (cont.)• Pirates organization has seen many Hall of Fame players

– Honus Wagner– Bill Mazeroski– Roberto Clemente– Willie Stargell

• 9 Eastern Division Titles• 9 National League Pennants• 5 World Series Championships• PNC Park

– Completed in 2001– $262 Million


Organizational Structure• Bob Nutting

– Chairman of the Board• Frank Coonelly

– President• Bryan Stroh

– Vice President and General Counsel• Neal Huntingtion

– General Manager• Greg Smith

– Assistant General Manager– Scouting Director

• Kyle Stark– Assistant General Manager– Player Development


Organizational Structure (cont.)

• Tyrone Brooks– Player Personnel

• Joe DelliCarri– Amateur Scouting

• Larry Broadway – Director of Minor League Operations

• Jim Plake-Finance and Administration– Executive Vice President – CFO


Organizational Structure (cont.)• Pam Nelson Minteer-Human Resources– Senior Director

• Terry Zeigler-Information Technology– Senior Director

• Patty Paytas-Community and Public Affairs– Vice President

• Marc Garda– Director of Broadcasting

• Lou DePaoli-Marketing– Executive Vice President– Chief Marketing Officer


Clint HurdleManager

Gregg Ritchie Batting Coach

Ray SeragePitching Coach

Luis Silverio1st Base Coach

Nick Leyva3rd Base Coach

Jeff BanisterBench Coach

Eculides RojasBullpen Coach

Mark StrittmatterCoach



Greg BrownPlay-By-Play

Tim NeverettPlay-By-Play

Bob WalkColor Anaylst

Steve BlassColor Anaylst

John WehnerColor Anaylst

Community in Sport• Organization would not be functioning without the

support of the community– Loyalty and the undying devotion of fans

• Purchasing of tickets and/or merchandise

• Pirates Charities– Committed to strengthening the community by supporting

organizations and programs aimed at improving the lives of children and adults in the greater Pittsburgh area.

– Places a special emphasis on supporting youth programs focused on health, fitness, and education by developing partnerships with those who share in their mission


Community in Sport (cont.)• Pittsburgh Pirates 5K Home Run

– April 21st at PNC Park– Event for runners, walkers and fans of all ages

• Miracle League Fields – “Unique” way to give back to community– 4 in the greater Pittsburgh area– 1 in Bradenton, FL

• Local Blood Drives– Partner with Central Blood Bank– Promote importance of donating blood

• Pirates Charities strives to be front and center


Race and Ethnicity in Sports

• Pirates organization strives to be a diverse workforce

• Pirates office reflects their different backgrounds

• Different viewpoints reflect different communities

• Can be seen throughout the Pirates roster


Team Communication in Sports

• Pirates Minor League Clubs– Send representatives to sit in on their meetings– Single A-Bradenton thru Front of Office of Pirates

• Major League Level– Coordinates budget sessions • Meetings that take a look that financial situation of the

organization and where it can make improvements and/or changes

– Collective Bargaining Agreements (CBA)


Team Communication in Sports (cont.)

• Commissioner’s Office– Organization makes sure it is on good terms with

its players and there is no underlying problem– Topics of approval are discussed communicated• Trades • Budgets


Organizational Communication• 6 Minor League Affiliations:– Triple A: Indianapolis Indians– Double A: Altoona Curve– High A: Bradenton Marauders– Low A: West Virginia Power– Short Season: State College Spikes– Rookie League: Dominican Summer League Pirates

• Effective communication is necessary for the movement of players– Ultimate goal= making the teams more successful– Locations are widespread


Organizational Communication (cont.)

• Day-to-day basis Connelly stated that no day is identical – Typically meet as a group once a week– Communication is broken up into separate groups

to address issues specifically within each department


Mass Communication• Without the communication with the fans in the community there would

be NO Pittsburgh Pirates– Purchasing of Tickets and/or Merchandise

• Helps the team be financially successful• Masses communicated with through Pirates Charities events:

– Luncheons– Local Blood Drives– 5K Home Run

• Appeal to their fan base– Advertisements– Promotions at the park

• Fireworks• Concerts


Economic Impact of the Pittsburgh Pirates on the Pittsburgh Region

• Public Administration Quarterly – Steven Rushen– Fall 1999

• Economic impact the Pirates have on the greater Pittsburgh area• Negative impacts would occur if team leaves city• Importance of constant communication with the Pirates from the

surrounding economic factors– Local Businesses a– Local Taxpayers

• Necessity of the Pirates organization to keep the city financially stable


Economic Impact of the Pittsburgh Pirates on the Pittsburgh Region

• Power of the community has on the Pirates and vice versa, in a financial sense

• Pirates are impacted by Mass Communications• The ability to change economy of the

surrounding area, if they were to leave• Pirates need to keep constant communication

with the masses in order to keep the economy of Pittsburgh right where it is at.


Clemente: The Passion and Grace of Baseball’s Last Hero/The Team That

Changed Baseball: Roberto C.• Nine– Ron Briley– 2007

• Certain players that have left their mark on Major League Baseball– Babe Ruth – Roberto Clemente

• Talks about one of the historic Pirate “Greats” Roberto Clemente


Clemente: The Passion and Grace of Baseball’s Last Hero/The Team That

Changed Baseball: Roberto C.• Explains his life and the relationship he had

with people not associated with the Pirates baseball club

• Allowed us to analyze how a player functioned at one time while being a part of the Pittsburgh Pirates organization.

• Gave information on Clemente’s background and personal history


Biz of Baseball Organizational Report-Pittsburgh Pirates

• Devon Teeple• Published May 6, 2008• Looks at the Pittsburgh Pirates from a historic,

financial, and facility standpoint– Also a perspective on key players

• View of the Pirates organization’s value for 2002-2008 – Team efforts to cut operating costs


Biz of Baseball Organizational Report-Pittsburgh Pirates (cont.)

• Numerous facts about the Pirates ways of reaching out to the community– Green Initiatives• Recycling• Environmentally-Friendly Concession Item Containers• Organization’s effort to raise awareness


History of Pittsburgh Pirates Baseball

• Albrecht Powell• About.com• History of the Pittsburgh Pirates• Gave us a view into the history • The evolution of the Pirates organization over

the last century


Conclusion

• Power of baseball has to change the life’s of less fortunate individuals

• The issues of the sport is not just evident on the field but in the organizations surrounding it

• A lot of positions that are associated with baseball at the major league level that run the team

• Higher the quality= more positions are needed


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Pittsburgh Pirates

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