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THE NEWS
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Thar's Coupons In Them Thar Newspapers! USA Today
Newspapers are mysteriously vanishing from racks across the
country. Thieves are swiping Sunday papers from driveways, and
others are digging through people's trash looking for discarded
newspapers.
The craze, authorities say, has been fueled in part by the recent TLC
show "Extreme Couponing." It features homemakers and couples
stockpiling reams of coupons, filling up several carts of groceries
at the store and buying hundreds of dollars' worth of items for just
a few dollars. The show also features shoppers wiping out entire
grocery shelves, building additions to their homes to store the
surplus goods and Dumpster-diving for discarded coupons.
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USA TodayAbercrombie asks 'Jersey Shore' cast to wear something else
It's the PR battle made in branding heaven: Abercrombie & Fitch vs. Jersey Shore.
Trendy clothing maker Abercrombie & Fitch has publicly offered to pay even trendier TV show Jersey Shore untold wads of cash to stop decking its trouble-making characters -- including Mike "The Situation" Sorrentino - in Abercrombie apparel.
Abercrombie, perhaps best-known for its racy catalogs that have shown half-naked dudes in its pricey duds, says in a news release that it's concerned "significant damage" could be done to the company's image by having Sorrentino seen in its clothing. A connection to "The Situation" runs counter to the brand's "aspirational nature" the release says and, yes, may be "distressing" to core customers.
Is this for real? For brands like these, perhaps nothing is more real than public relations. But odds are, PR experts say, there will be no loser in this battle of the teen-targeting brands.
"You have two opposing parties with the same goal: publicity," says Jonathan Salem Baskin, a branding consultant. "The only one who loses is the one who doesn't get to write the last press release."
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http://www.youtube.com/playlist?list=PL27D1C31944A46E15
MIKE’STOP 5
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ONLINE VIDEO
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http://www.youtube.com/user/waleswantsyou
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SOCIAL MEDIA
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http://www.facebook.com/heineken
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http://www.linkedin.com/today/
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CREATIVEPRINT
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INNOVATION
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http://www.youtube.com/watch?v=GB84fiYr-Bw
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VIRAL
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http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.