PIZZA HUT

Presenting By

A.RAGHUVEER12DF014

PIZZA HUT

Pizza Hut is a subsidiary of YUM! BRANDS, INC.

Founded by DAN and FRANK CARNEY in the year 1958.

DAVIS C.NOVAK, Chairman and Scott Bergren, President.

Head quarters is located in

TEXAS.

LOGOS

1967-1999

1999-PRESENT

1958-1967

PIZZA HUT in early days

4 P’S of Marketing

MARKETING STRATEGY

PLACESTRATEGY

PRICESTRATEGY

PRODUCT STRATEGY

PROMOTION STRATEGY

Product Strategy

Product Features Product Style

Services Differentiation

Product Quality

PRODUCT STRATEGY:

PRICING STRATEGY

Follows “PRICE SKIMMING” strategy for its new products.

Follows “ONE-PRICE” strategy.

Follows “VALUE PRICING” strategy.

PROMOTION STRATEGY

Advertising

Personal selling

Sales promotion

MONTHLY EXPENSES

PLACE STRATEGY

Pizza Hut always follows the strategy of “THINK GLOBAL, ACT LOCAL”.

Pizza Hut conducts a survey to know about the Geographic conditions, Political conditions, Legal framework and Commercial practices.

PIZZAS APPETIZERSSOUPS

&PASTASDESSERTS

PRODUCT MIX

BEVERAGES

VEG & NON-VEG

CLASSIC FAVOURTIE SIGNATURE SUPREME

VEGFAVOURITE CLASSIC SIGNATURE SUPREME

MARGHERITA

SIMPLY VEG

VEGGIECRUNCH

SPICY VEGGIE

TandooriPaneer

VeggieLovers

CountryFeast

PaneerMakhani

Paneer ElRancho

VeggieSupreme

Exotica

NON-VEGCLASSIC FAVOURITE SIGNATURE SUPREME

ZestyChicken

ChickenDelight

FieryChicken

Corn ‘N’Chicken

Chick ‘N’Chicken

ChickenItalia

ChickenTikka

Kadai Chicken

Chicken Supreme

Pepperoni

BEVERAGES

SALADS AND BEVERAGES

GREEN APPLE MOJITO

MASALA LEMONADE

APPETIZERS AND PASTAS

GARLIC BREAD GARLIC BREADSPICY SUPREME

CHEESE GARLIC

EXOTIC GARLIC BREAD VEG BAKED PASTA

NON-VEG BAKED PASTA

SOUPS

FRESH GARDEN TOMATO MINESTRONE

DESSERTS

CHOCO MOUSE CHOCOLATE CAKE

CHOCO CHIP COOKIE SUNDAE

MINI CHEESECAKE PLATTER

NON-VEG CATEGORY

CHICKEN SUPREME CHICKEN TIKKA FIERY CHICKEN

KADAI CHICKEN ZESTY CHICKEN

 

CHICK ‘N’ SPICY

VEG CATEGORY

TANDOORI PANEER PANEER MAKHANI

SIMPLY VEGSPICY VEGGIE VEGGIE LOVERS

SALES MONTHLY

SALES BY YEAR

Competitors of

PIZZA HUT

Competitors of

Pizza Hut

PAPA JOHNS

DOMINOS

LITTLECAESARS

PORTER’S FIVE FORCE MODEL

POTENTIAL ENTRANTS

THREAT OF SUPPLIERS

BARGAINING POWER

THREAT OF SUBSTITUTES

THREAT OF BUYERS

BARGAINING POWER

RIVALRY AMONG

EXISTING PLAYERS

POINT OF PARITY

Associations that are not necessarily unique to the brand but may be shared by other brands.

POINT OF DIFFERENCE

Pizza Hut concentrates on in-restaurant dining. The ambience and décor of all pizza outlets are good

and outlets are spacious. Pizza Hut also arranges Kitty parties, Birthday parties

and Business meeting in their outlets. Pizza Hut quality of product is good and has a

personalised service. Pizza Hut major revenue is from restaurant sales.

POSITIONING

Pizza Hut has always followed ‘Single Brand Positioning’.

Pizza Hut USP is dining experience.

MARKETING COMMUNICATION

Advertisement

CURRENT MARKET SHARE

Pizza Hut Market share in Pizza Industry.

MARKET GROWTH RATE

SALES, GROSS MARGIN & NET PROFIT

SOURCE

www.businessplanmyway.com

www.scribd.com

www.wikipedia.org