Village KeepersThe use of Social Media

Team 9 : Yujing Wang, Zimo Du

Agenda1. Company Background

2.SWOT Analysis

3.Target Segment

4.Needs Of Consumers

5.Available Resources

6.Content Strategy

7.Social Media Platforms and

Application

7. Project Schedule

8. Strategic Management, Budget and

Players

9. Key Performance Indicators

10. Data Analyze

11. Monitor Solutions

12. Manage Solutions

13. Implementation

Background--Village KeepersThe Village Keepers which is established in 2015

is a non-profit organization, this organization provides

displaced and at risk young people with the necessary

assistance, including education and various

community events. the purpose of this organization is

believes in collective responsibilities, providing,

protecting, and teaching each others.

Also, our mission statement is let more people

know this organization in order to help them.

SWOT Analysis Strength: Weakness:

Facebook: contain the information about the main events of

the organization

Facebook: It is expensive to purchase an advertising space

Twitter: People could follow the activities Twitter: The post words are limited

LinkedIn: invite decision-makers and people who work for the

companies that could provide Village Keepers with financial

support.

LinkedIn: Don’t include the key activities of the organization

and how people could benefit from its development.

Opportunities: Threat:

Facebook: It would be useful to buy ads space on Facebook to

direct its users to the website of Village Keepers.

Facebook, Twitter, and LinkedIn: There is competition

among these three social media, and also there are other platform,

such as Instagram

Twitter and LinKedin: Create Twitter and LinkedIn accounts

and develop them to attract new the target audience and inform

people about the Village Keepers key events.

Target Segment• Volunteers.

Students. Age: 18-24

Triees. Age: over 55.

• Investors.

Sport stars. Ex: Kobe, Curry.

CEOs. Bill gates.

• Consumers.

Under 18 year old people. Ex: homeless people.

Needs of Consumers

1. The first group of the target audience that are potential

volunteers of the organization is usually involved to

different groups aimed at bettering the world online

within different social networks such as Facebook.

2. The second group that is potential investors has

various needs.

Available Resources

1. Human Resources: The organization is large community

with great number of followers all over the world.

2. Financial Resources: Voluntary gifts and donations.

3. Social Media Resources; Used for the purposes of

promotion is the Internet.

Content Stragety

1. Point out the positive impact of this organization.

2. the basic ideas of the organization such as vision of the

world as the village to be kept by people should be

obligatory articulated.

3. To make the message effective it is necessary to tell

potential investors how to donate.

Social Media Platforms and ApplicationsPlatforms:

---Blog, Facebook, Twitter, Instagram, YouTube, LinkedIn and

Pinterest.

Application:

1. Use innovative approach to the problem solving and

appreciate the values of community involving people to

achieve the same goal.

2. Promoted on basis of the voluntary assistance.

3. Used in combination with the email sending for the target

groups.

4. Instagram, Pinterest, Youtube and others should be also

involved

Project ScheduleStep 1.

Open LinkedIn account

Open Facebook account

Open YouTube account

Create logo

Fulfill the profiles on chosen platforms

Find investments

Have page managers for each platform

Step 2.

Create Ads on social media

Upload Ads to chosen platforms

Write articles on Chosen platforms

Upload pictures and photos on chosen platforms

Record and upload video sources to chosen platforms

Compare and measure the efficiency of each platforms

based on the views, reply, and shares.

Step 3.

Measurement review

Open new campaign Pininterest

Open new campaign Instagram

Open new campaign Blog

Increase followers by better descriptions

Keep updating on campaigns

Strategic Management and Budget and Players

• Volunteers Driven

• Paid promotion

• Blogging Ads

• Long-term volunteers

• $4,000-$10,000

Key Performance IndicatorsObjective 1: To Invite More Volunteers

To have at least 50% of number of volunteers increased at the initial stage by December 30, 2016

Objective 2: To Increase Number of Donors

To have at least 50% of number of donors increased at the initial stage by December 30, 2016

Objective 3: To Evaluate and Monitor the Success

To ensure 80% of social media activities are effective and efficient with high click rate, views, reply,

and shares in posts and Ads

Data AnalyzeLinkedIn

Organization Page divided into specific sections: Updates, Followers, and Visitors.

Organization Updates section has 3 areas: Updates, Reach, and Engagement.

Followers section is divided into 4 areas and provides information on where followers are coming from, their demographics,

trends, and competitive comparisons.

The visitors section contains information on visitors and viewers of your page.

Facebook

A page manager whose job is to collect and analyze the data got from the platform.

The “Likes”, views, reply, shares and etc.

Organization can use the “Insights” tab on the page to get more information.

YouTube

YouTube Analytics provides data of content, geography or location, date or time frame, subscriber status, playback type, and

traffic by YouTube product.

Download the reports right from YouTube by clicking the export report button, and it will show all data and analyze in graphs.

Analyze Social Media SolutionAs a new organization in the non-profit industry, Village Keepers now have to attract

more people to know the organization and develop the social awareness in the public.

• Volunteers

• Donors

• Keywords

• Traffic

Monitor Solutions• The overall project implementation will lead to the organizing of the project staff system on the long-term

basis. The volunteers may be defined as the staff members of the organization Village Keepers with the

highest level of expertise and efficiency within the particular aspect of the project.

• The persons that will be responsible for the content support of the ads placed in social media, photograph,

and Web-designer. The continuous running of the content aspect of the Internet promotion will be run by a

person working for the organization on permanent basis.

• The objectives of our projects will be achieved on the basis of voluntary support.

• The special programs should be applied in order to monitor the performance of the organization at the social

media. The resources such as Crowd booster, Sprout Social, Market Me Suite, and many others may be used

for this end.

Manage SolutionsTo use specific software aimed at collection and analyzes of the large portions of

information

• Google-analytics

• Klout.com

• Twitonomy.com

Implementation

• Next Step

• Monitor Committee

Summary• Mission & Goal

• Tactics

• Planning & analyzing

• Management

Thank you for your patience!!