Date post: | 12-May-2015 |
Category: |
Entertainment & Humor |
Upload: | peter-jenetsky |
View: | 218 times |
Download: | 0 times |
Peter Jenetsky
There is an over supply of quality content in the world
“we are on the cusp of unprecedented consumer access to premium content -
both current and past seasons’ Tv programs along with archived new-release movies”
Will Richmond
change
studio pArtners
AustrAliAs first subcription on demAnd movie chAnnel
where does online video
fit into
our business?
AsTrA chArT - AusT vs The world
us mArket sAtellite penetrAtion is 89%
stv chAnnel services viA A rAnge of devices
no longer requiring The TrAdiTionAl seT Top box
• BOX
expAnd our reAch to the 70% of AustrAliAns
thAt don’t hAve stv
comscore results
total Audience Australia, Age 15+ - home & work locationstotal internet: total Audience 970,450 100.0%
google sites 539,060 55.5%
microsoft sites 29,594 3.0%
fAcebook 12,497 1.3%
megAvideo.com 10,434 1.1%
vevo 7,759 0.8%
YAhoo! sites 5,889 0.6%
dAilYmotion.com 5,014 0.5%
fox interActive mediA 3,955 0.4%
telstrA corporAtion limited 3,107 0.3%
metAcAfe 2,976 0.3%
Top Video properTies Based on ToTal Videos Viewed
uuu
In the U.S catch up tv viewing time per person is more than 12 hours per month
93% increase YoY
u
u
evolve & embrAce
foxtel pAckAges
MOVIE NETWORK CHANNELS inclusions
u
whAt hAve we leArnt?
define success
mAtch content to plAtforms
think beYond Your world
bring it bAck to core business
u
u
u
u
define success for You
what is your motivation?
channel awareness?
content awareness?
rights?
u
u
u
u
mAtch content to plAtforms
google / msn / fb
+
=
Movie network channels keeps movie fans up to date with bite size trailers and entertainment news via facebook
Currently over 4,000 fans and growing
u
u
Currently over 3,400 fans and growing
Australia’s biggest viral film-making competition on Facebook
u
u
think beYond Your world
bring it bAck to Your core
business
First territory to acquire outside USu
SEASON ONE SEASON ONE
Season 1 launched in August 2007, 3 weeks behind the first US broadcast
Mad Men Season 1 first episode made available online ahead of broadcast
Paid catch up service on NineMSN
u
u
u
<fAirfAx lAnding pAge, The vine>
Preview first episode for free via Fairfax Digital landing page
Cross promotion with The Vine
u
u
itunes top 10 chArt for tv seAsons
#1 ranked program on NineMSN FixPlay
Most viewed episodes #1 Season 4 Ep 1 #2 Season 1 Ep 1
brAnd inTegrATion
u
u
seAson 1-3 cAtch up
online edM prinT
mnc.tv/mAdmen
u Catch up missed episodes
u Opportunity to talk to new potential subscribers
u Hand off qualified leads to STV partners
so whAt hAs All of this ActivitY contributed to?
u Season 2 ratings doubled Season 1
u Season 3 leapt another 40%
u Demography shifted from 50+ in Season 1 to well balanced spread of adult demographics
u Now has a brand awareness in excess of 80%
u Season 4 launch ratings up 40% on Season 3
u Week on week audience increases of 20%
embrAce the chAnges
geT involved & evolve
forever chAngedforever chAngedforever chAngedforever chAngedforever chAnged
in the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAst
b r o A d e r deeper
thinkdif
fe
re
ntlY
curATion, discoverY & coMbinATion
plA
Tfo
rM
& d
evi
ce