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Pk food and meats

Date post: 09-Aug-2015
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BILAL ARIF 2014-ag-8982MIRZA ALI HAFEEZ 2014-ag-8981RANA ZEESHAN ALI KHAN 2014-ag-8979SHAHREYAR ARIF 2014-ag-8984

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PRODUCT OWERVIEW

Welcome to the PK Meat & Food Company!Pk meat the only frozen food company in Pakistan that offers ready-to-cook and partially cooked, delicious products in Mutton, Beef & Chicken, all under one roof.PK is situated in the outskirts of a busy metropolis Karachi, Pakistan. The processing plant is installed with state-of-the-art processing and packaging units using hygienic and automated methods. In order to maintain high quality standards top professionals are hired, who ensure the meat & plant are completely free from contamination.

PK is an ISO22000 and HACCP certified company and follows 100% Halal slaughtering methods.

Livestock PK Beef Slaughtering PlantThe meat processing chain starts at the gate and PK puts great emphasis on selecting only young healthy animals for delivery to the plant. Slaughtering takes place under strict veterinary supervision.Our beef plant was designed and installed by technicians from Australia and our production line is comparable to any in the region. Our technically advanced system minimizes the handling of carcasses ensuring a more hygienic product.PK Mutton Slaughtering PlantPK’s mutton plant uses the modern inverted system renowned for its carcass quality. The plant also comes with a steamed vacuum cleaner enhancing further the cleanliness of the carcass. The sheep and goat carcasses are chilled and stockinetted ready for transportation.

Slaughtering process

ProductsEvery time you take a bite of a PK Product, the company fulfills its promise of providing you high quality meat. Every time you enjoy the taste of the delicious PK recipes, our Chefs feel proud of preparing you a delicacy with the same great taste. Here is the PK product line up in Mutton, Beef & Chicken.

BEEF PRODUCTSEnjoy every a bite of the meaty & juicy crust our Beef Burger. PK introduces new flavors of PK kebabs& meat balls prepared in traditional style. PK also offers a great taste of Beef sausages.

MUTTON PRODUCTSWith pk meat you can enjoy the aromatic flavors of spices in which we prepare Mutton Chapli & Sheesh Kebabs. PK is proud to be the first one in Pakistan tolaunch its line up in ready-to-cook Mutton products.

CHICKEN PRODUCTSPK Chicken product line up offers a treat for everyone. Chicken Chapli & Sheesh Kebabs are the heart of PK’s product line up that offer a unique flavor to the traditional taste of kebabs.

CRISPY PRODUCTSPK’s Chicken coated line offers the most enjoyable & delicious snacks for all. Be it Crispy Burger, Fillet, Pop Corn or Nuggets, just prepare within 10 minutes and enjoy.

Quality AssuranceCompany have a team of laboratory scientists testing not only meat quality but also things such as air and water quality. Our Quality Assurance officers monitor and record all functions of the export process ensuring hygiene standards. And documentation procedures are administered correctly.

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Food and TechnologyIngredientsThe ingredients used at PK are carefully analyzed for their freshness and are mixed in just the right amount of proportions to give our consumers the taste and aroma for the very best dining experience.Recipe MakingPK recipes come in many variants and cater to all age groups. PK’s qualified team of chefs has given a new, spicy & flavorful taste to the traditional food items by adding PK’s exciting spices & flavors.PK offers a great cooking experience to all those who crave for Beef, Mutton & Chicken recipes..Lab TestPK Meat & Food Company follows strict measures for observing hygiene. At PK, different advance methods of testing are deployed at the Quality Assurance Labs to prevent microbiological, chemical and physical contamination of food.

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Cont….. Packaging PK takes pride in being the first company to bring their

Ready To Cook and Partially Cooked products in Plastic Packing. The poly ethylene bags keep the PK products fresh through travel and storage, without any flavor loss or change in food texture. No other regional competitor has reached this benchmark set out by PK.

Business position One of Pakistan’s leading exporters of fresh chilled Halal meat.PK is highly regarded as being one of the leading exporters of Halal meat from Pakistan. Our main customers are from the Gulf region and include such countries as Saudi Arabia, UAE, Oman, Qatar, Kuwait, Bahrain and Iran.Based in rural Karachi, the property is strategically positioned within close proximity of both the international airport and seaport. PK is an innovative company constantly upgrading its quality assurances to keep up with the continued improvements in food security.

SOWT Analysis

Strengths Superior quality products Strong management Technology edge Low turn over Brand name Too many products

Weaknesses

High prices

One product & one market

Competition

OpportunitiesNew market coverage

International market

National market

Diversification

ThreatsCompetition offering diversification Strong competitors

Thank You

Meat and food


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