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PKM and Corporate Memory - a dichotomy?

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A presentation for the Managing Partners’ Forum. Separating the needs of the individual and those of then organisation has always been an issue for KM and Learning. At times these needs align, sometimes they need to be reconciled and at other times they diverge, particularly when an individual moves to another organisation. The presentation looks specifically at the changing nature of organisations and the emergent power of networks and networking. Personal Knowledge Management (PKM) is a competence we must all learn in order to remain relevant to our organisation. But who ultimately “owns” the ‘corporate’ knowledge that we gather through the workplace networks we nurture and sustain, and do the organisations we work for even recognise the importance of these networks as places for continual learning, knowledge sharing and incubators for innovation?
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28 November 2013 Stephen Dale @stephendale Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Corporate Memory & Personal Knowledge Management
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Page 1: PKM and Corporate Memory - a dichotomy?

28 November 2013

Stephen Dale @stephendaleUnless otherwise noted, this work is licensed under a Creative Commons

Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Corporate Memory & Personal Knowledge

Management

Page 2: PKM and Corporate Memory - a dichotomy?

What does ‘Corporate’ look like?

Pre-industrial Age

Industrial Age Post-industrial Age

Collabor8now Ltd

Page 3: PKM and Corporate Memory - a dichotomy?

What does ‘Corporate’ look like?

•Skills important•Shared knowledge (Worshipful Companies)•Individualism•Close to the customer•Personalised products•Agile processes•Small is beautiful (but difficult to scale)•Transparency

Pre-industrial Age

Industrial Age Post-industrial Age

Collabor8now Ltd

Page 4: PKM and Corporate Memory - a dichotomy?

What does ‘Corporate’ look like?

•Skills important•Shared knowledge (Worshipful Companies)•Individualism•Close to the customer•Personalised products•Agile processes•Small is beautiful (but difficult to scale)•Transparency

•Mass production trumps skills•Knowledge hoarding (knowledge is power)•De-individualism•Remote from customer•One size fits all•Hard-wired processes•Big is beautiful (mega organisations)•Command and control•Hierarchies (regimented)•Opaqueness

Pre-industrial Age

Industrial Age Post-industrial Age

Collabor8now Ltd

Page 5: PKM and Corporate Memory - a dichotomy?

What does ‘Corporate’ look like?

•Skills important•Shared knowledge (Worshipful Companies)•Individualism•Close to the customer•Personalised products•Agile processes•Small is beautiful (but difficult to scale)•Transparency

•Mass production trumps skills•Knowledge hoarding (knowledge is power)•De-individualism•Remote from customer•One size fits all•Hard-wired processes•Big is beautiful (mega organisations)•Command and control•Hierarchies (regimented)•Opaqueness

•Skills important - but routine work is automated•Shared knowledge (social/learning networks)•Individualism•Close to customer (Social Business)•Personalised products•Agile processes•Small is beautiful (but can scale)•Democratisation of workplace•Flat structures•Transparency

Pre-industrial Age

Industrial Age Post-industrial Age

Collabor8now Ltd

Page 6: PKM and Corporate Memory - a dichotomy?

What does ‘Corporate’ look like?

•Skills important•Shared knowledge (Worshipful Companies)•Individualism•Close to the customer•Personalised products•Agile processes•Small is beautiful (but difficult to scale)•Transparency

•Mass production trumps skills•Knowledge hoarding (knowledge is power)•De-individualism•Remote from customer•One size fits all•Hard-wired processes•Big is beautiful (mega organisations)•Command and control•Hierarchies (regimented)•Opaqueness

•Skills important - but routine work is automated•Shared knowledge (social/learning networks)•Individualism•Close to customer (Social Business)•Personalised products•Agile processes•Small is beautiful (but can scale)•Democratisation of workplace•Flat structures•Transparency

Similar?

Pre-industrial Age

Industrial Age Post-industrial Age

Collabor8now Ltd

Page 7: PKM and Corporate Memory - a dichotomy?

Is BIG Always Better?

Collabor8now Ltd

Page 8: PKM and Corporate Memory - a dichotomy?

Voted the most important issue by delegates at the Online Information Conference 19/20 November 2013

Source: Online Information Show : http://www.online-information.co.uk/

Page 9: PKM and Corporate Memory - a dichotomy?

How can knowledge/information professionals demonstrate value to their organisation?

Voted the most important issue by delegates at the Online Information Conference 19/20 November 2013

Source: Online Information Show : http://www.online-information.co.uk/

Page 10: PKM and Corporate Memory - a dichotomy?

Source: The evolving value of information management: www.ft.com/corporateCollabor8now Ltd

Page 11: PKM and Corporate Memory - a dichotomy?

Source: The evolving value of information management: www.ft.com/corporateCollabor8now Ltd

Page 12: PKM and Corporate Memory - a dichotomy?

The credibility gap

Source: The evolving value of information management: www.ft.com/corporateCollabor8now Ltd

Page 13: PKM and Corporate Memory - a dichotomy?

Demand for Decision-Ready Information

People don’t have the time to read, think and write much, so they will appreciate someone who has a good feeling for what they want and need and can give it to them effectively.

Collabor8now Ltd

Page 14: PKM and Corporate Memory - a dichotomy?

What Is Personal Knowledge Management?

Collabor8now Ltd

Page 15: PKM and Corporate Memory - a dichotomy?

What Is Personal Knowledge Management?

It is a response to the idea that knowledge workers increasingly need to be

responsible for their own growth and learning.

Collabor8now Ltd

Page 16: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Collabor8now Ltd

Page 17: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Traditional Literacy•Reading, writing, speaking, listening,

Collabor8now Ltd

Page 18: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Traditional Literacy•Reading, writing, speaking, listening,

Collabor8now Ltd

Page 19: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Collabor8now Ltd

Page 20: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Critical Literacy•Ability to question, challenge and evaluate the meanings and purposes of texts

Collabor8now Ltd

Page 21: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Critical Literacy•Ability to question, challenge and evaluate the meanings and purposes of texts

Media Literacy•Ability to question, analyse, interpret, evaluate and create media messages

Collabor8now Ltd

Page 22: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Critical Literacy•Ability to question, challenge and evaluate the meanings and purposes of texts

Media Literacy•Ability to question, analyse, interpret, evaluate and create media messages

Tool Literacy•Ability to use tools to manage, consume and create information

Collabor8now Ltd

Page 23: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Critical Literacy•Ability to question, challenge and evaluate the meanings and purposes of texts

Media Literacy•Ability to question, analyse, interpret, evaluate and create media messages

Tool Literacy•Ability to use tools to manage, consume and create information

Network Literacy•Ability to use digital technology, communication tools and networks to locate, evaluate and create information

Collabor8now Ltd

Page 24: PKM and Corporate Memory - a dichotomy?

Source: Adapted from Dr Daniel Churchill, www.learnactivity.com

21st Century Literacy

Information Literacy•Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy•Ability to understand and produce visual messages

Traditional Literacy•Reading, writing, speaking, listening,

Critical Literacy•Ability to question, challenge and evaluate the meanings and purposes of texts

Media Literacy•Ability to question, analyse, interpret, evaluate and create media messages

Tool Literacy•Ability to use tools to manage, consume and create information

Network Literacy•Ability to use digital technology, communication tools and networks to locate, evaluate and create information

Collabor8now Ltd

Page 25: PKM and Corporate Memory - a dichotomy?

Personal Knowledge

Management

Source: Seek-Sense-Share model by Harold Jarche

Assemble, synthesize and

evaluate information. Test

assumptionsEngage with

experts, peers, colleagues. Gain

insights.

Embed new thinking. Curate

pertinent information. Add

value

Build a network of trusted sources

Find/filter relevant information. Map

people and conversations

Seek

Sense

Sense

Share

Sense

Collabor8now Ltd

Page 26: PKM and Corporate Memory - a dichotomy?

Personal Knowledge

Management

Source: Seek-Sense-Share model by Harold Jarche

Assemble, synthesize and

evaluate information. Test

assumptionsEngage with

experts, peers, colleagues. Gain

insights.

Embed new thinking. Curate

pertinent information. Add

value

Build a network of trusted sources

Find/filter relevant information. Map

people and conversations

Seek

Sense

Sense

Share

Sense

Collabor8now Ltd

Page 27: PKM and Corporate Memory - a dichotomy?

Photo: Flickr.com by Jackie Welberg

Knowledge from a trusted source

is richer than what we can discover for ourselves

Collabor8now Ltd

Page 28: PKM and Corporate Memory - a dichotomy?

But who can you trust?

Collabor8now Ltd

Page 29: PKM and Corporate Memory - a dichotomy?

Everything is connected and what goes on inside your team - or even your enterprise - is dwarfed by what goes on outside.  We can no longer pretend that organisation charts and

diagrams amount to anything more than wish lists.  In a connected world, things have a way of self organising.

Networks Trump Hierarchies

Page 30: PKM and Corporate Memory - a dichotomy?

Everything is connected and what goes on inside your team - or even your enterprise - is dwarfed by what goes on outside.  We can no longer pretend that organisation charts and

diagrams amount to anything more than wish lists.  In a connected world, things have a way of self organising.

Networks Trump Hierarchies

Page 31: PKM and Corporate Memory - a dichotomy?

(Some) Obstacles To Networking

• People don’t know what is permissible

• Knowledge is power - why would I share?

• Fear of imperfection

• People don’t know where to participate

• People don’t know how to participate

• What’s my role?

• Who can I speak to?

• What am I allowed to say?

• Paternal culture and work-style

• Lack of trust in employee judgement

Collabor8now Ltd

Page 32: PKM and Corporate Memory - a dichotomy?

Learning and knowledge acquisition is a lifelong activity and a far more personalised experience.

Collabor8now Ltd

Page 33: PKM and Corporate Memory - a dichotomy?

Who owns the knowledge?

Page 34: PKM and Corporate Memory - a dichotomy?

Who owns the knowledge?I felt that my network,

my trusted network which I worked hard to maintain, cultivate,

nurture, trust and grow was going to be exploited by other individuals within the

organisation who saw me as their ‘free ride’ to some quick

answers.

I look at the culture of the organisation. If there is a

genuine, authentic opportunity to share and learn and be respectful of each

other’s networks then I have no problem. If it is mandated, or if my networks are used, misused or discounted, then I’d question

why I’m even working there.For the time being, I will nurture

and maintain my networks but I will be cautious in how mine are used within my

organisation and for what purpose. But I’m the one who decides that.

Source: http://activatelearning.com.au/2013/11/reflections-of-exploring-personal-learning-networks-mooc/

Helen Blunden

Page 35: PKM and Corporate Memory - a dichotomy?

Points to Ponder

Page 36: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?

Page 37: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?• Autocratic - We’ll do it this way

Page 38: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?• Autocratic - We’ll do it this way

• Bureaucratic - We’re supposed to do it this way

Page 39: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?• Autocratic - We’ll do it this way

• Bureaucratic - We’re supposed to do it this way

• Technocratic - It’s best to do it this way

Page 40: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?• Autocratic - We’ll do it this way

• Bureaucratic - We’re supposed to do it this way

• Technocratic - It’s best to do it this way

• Democratic - How shall we do it?

Page 41: PKM and Corporate Memory - a dichotomy?

Points to Ponder1. What is the predominant culture in your organisation, and does it encourage learning and sharing?• Autocratic - We’ll do it this way

• Bureaucratic - We’re supposed to do it this way

• Technocratic - It’s best to do it this way

• Democratic - How shall we do it?

2. Is Personal Knowledge (knowledge gained in the workplace) the same as Corporate Knowledge?

Page 42: PKM and Corporate Memory - a dichotomy?

Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Steve Dale @[email protected]

It’s all about thriving in networks that are smarter and faster than you

are. It’s all about being utterly screwed if you don’t know what I’m

talking about. Hugh MacLeod


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