PLACE YOUR CANDIDATE LABEL HERE - Login Central...Tasmanian Certificate of Education External...

Tasmanian Certificate of Education External Assessment 2017

BUSINESS STUDIES (BST315116)

SECTION A Time: 40 minutes

Candidate Instructions

1. You MUST make sure that your responses to the questions in this examination paper will show

your achievement in the criteria being assessed.

2. You MUST answer FOUR questions from this section. TWO questions from each of the following:

• Part 1 – Business Environment/Operations Management • Part 2 – Operations Management

3. You must write concise and well-structured answers for each of the questions you have chosen.

4. You are encouraged to include diagrams, where relevant.

5. Answers must be written in the spaces provided on the examination paper.

6. Each question is worth 10 marks (4 x 10 = 40 marks).

7. You should make sure you answer all parts within each question so that the criterion can be assessed.

8. This examination is 3 hours in length. It is recommended that you spend approximately 40 minutes in total answering the questions in this booklet.

9. All written responses must be in English.

On the basis of your performance in this examination, the examiners will provide results on each of the following criteria taken from the course statement:

Criterion 1 Describe and use business terms, concepts, principles and ideas related to the management of business in Australia.

Criterion 5 Communicate business ideas and information.

© Copyright for part(s) of this examination may be held by individuals and/or organisations other than the Office of Tasmanian Assessment, Standards and

Certification.

Pages: 20 Questions: 8

PLACE YOUR CANDIDATE

LABEL HERE

BST315116 Page 2 of 20

PART 1 – BUSINESS ENVIRONMENT

You MUST answer TWO questions from this Part. You are encouraged to include diagrams, where relevant.

Question 1 Describe TWO financial goals and ONE social goal for a business.

Explain using an example how goals can be in conflict with one another. (10 marks) ...................................................................................................................................................................

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Question 1 (continues)


Question 1 (continued) ...................................................................................................................................................................

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Question 2 When buying an existing business explain THREE factors that influence the choice of legal structure.

Would this advice differ if the owner decides to set up a business from scratch? (10 marks) ...................................................................................................................................................................

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Question 3 Describe TWO external influences of the business environment. Explain using examples how changes in each of these influences could affect ONE stakeholder of a business. (10 marks) ...................................................................................................................................................................

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Question 4 Using an example assess TWO attributes of an entrepreneur that help the entrepreneur in identifying business opportunities and ideas. (10 marks) ...................................................................................................................................................................

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PART 2 – OPERATIONS MANAGEMENT

You MUST answer TWO questions from this Part. You are encouraged to include diagrams, where relevant.

Question 5 ‘Operations management is part of the business that gets the job done.’

Using TWO examples discuss how the operations management function will affect a business’s competitive advantage. (10 marks) ...................................................................................................................................................................

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Question 6 Using an example describe TWO inputs to the operations process for a product.

Discuss how operational decisions for inputs can lead to less waste and increase profits. (10 marks) ...................................................................................................................................................................

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Question 7 ‘The main concept of operations management is transformation.’

Using TWO examples discuss this concept in context of using technology to produce goods and services in the transformation process. (10 marks) ...................................................................................................................................................................

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Question 8 ‘Operations management is concerned with doing things better and more efficiently.’

Using TWO examples discuss this statement in context of making operational decisions to produce higher quality outputs. (10 marks) ...................................................................................................................................................................

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This question paper and any materials associated with this examination (including answer booklets, cover sheets, rough note

paper, or information sheets) remain the property of the Office of Tasmanian Assessment, Standards and Certification.



SECTION B Time: 70 minutes


1. You MUST make sure that your responses to the questions in this examination paper will show your achievement in the criteria being assessed.

2. You MUST answer TWO questions from this section.

3. You must write brief and clear answers for each of the questions you have chosen.



6. Each question is worth 35 marks (2 x 35 = 70 marks).





Criterion 3 Analyse issues arising from business practices and management strategies.

Criterion 4 Make recommendations to improve management practices and business performance.


Certification.



LABEL HERE


BLANK PAGE


Stimulus material to be used for Questions 9, 10 and 11

7-Eleven relaunches Slurpee, drops pricing

7-Eleven has relaunched its Slurpee pricing and refreshed its packaging and branding. 7-Eleven has dropped the price of its Slurpee frozen carbonated beverage and introduced new flavours and a new look. Since September 29, a large Slurpee retails for $1, down from $3 previously. The new price point brings Slurpee in line with frozen carbonated beverages offered by McDonald’s and Hungry Jack’s. Slurpee cups now feature artwork from a range of emerging Australian and international artists and illustrators. New flavours include Strawberry Shortcake, Caramel Apple Pie, Coconut Raspberry Slice and Slurpee Zilched Salted Caramel, which is claimed to contain less than one per cent sugar and promoted as being Australia’s only low-sugar frozen carbonated beverage. ‘We’ve listened to what our customers want from Slurpee: a fun, pour-your-own experience, new flavours and great value.’ ‘We’re expecting a huge response from customers.’ From an operational perspective, managers are conscious about the processes necessary to change its product offerings in a consistent manner and quality across all stores in Australia. Costs of replacing capital equipment and retaining of employees will be spread out over a three year period. Management are looking at options to increase funding for the business’ operations. Managers of 7-Eleven are keen to reverse the bad publicity it received with the underpayment of its staff in 2015. Attracting new staff who are willing to stay longer with the company has been an ongoing issue for 7-Eleven. The Fair Work Commission has recently handed down a decision to reduce penalty rates for workers. This will directly impact retail workers by reducing their penalty rate on Sunday from 200% to 150%, the same rate as for Saturdays. The mission statement of 7-Eleven says it practices corporate social responsibility.

(Source: adapted from: https://www.convenienceworldmagazine.com.au/7-eleven-relaunches-slurpee/ - 29/9/2016)

https://www.convenienceworldmagazine.com.au/7-eleven-relaunches-slurpee/


Question 9 Refer to the stimulus material provided on page 3 when answering this question. Parts (a) to (d) assess Criterion 3. (a) Prior to the new launch in September 2016, 7-Eleven’s promotional strategies did not work as well

as expected. Explain TWO issues that result from poorly targeted marketing strategies. (4 marks) Issue 1: ...........................................................................................................................................

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Issue 2: ...........................................................................................................................................

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(b) Critically analyse the importance of market research for 7-Eleven. (6 marks)

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Question 9 (continued)

(c) As a component of the marketing mix, product marketing strategies are important to all businesses. Critically evaluate how product marketing strategies can impact on the business performance of 7-Eleven. (5 marks)

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.......................................................................................................................................................... (d) Evaluate the impact of the changing product mix at 7-Eleven. Describe ONE impact on customers

and ONE impact on their competitors. (4 marks) Impact on customers: ......................................................................................................................

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Criterion 3 Total (a) to (d)


Question 9 (continued) Parts (e) to (g) assess Criterion 4. (e) Recommend TWO promotional strategies that will help 7-Eleven help establish new products in the

market. (2 marks) Strategy 1: .......................................................................................................................................

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Strategy 2: .......................................................................................................................................

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(f) Evaluate how the strategies identified in part (e) will improve business performance in the short

term and the long term. (8 marks) ..........................................................................................................................................................

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(g) Critically analyse ONE environmental issue, ONE economic issue and ONE ethical issue 7-Eleven

will need to consider when marketing products to younger people. (6 marks) Environmental issue: .......................................................................................................................

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Economic issue: ..............................................................................................................................

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Ethical issue: ...................................................................................................................................

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Criterion 4 Total (e) to (g)


Question 10 Refer to the stimulus material provided on page 3 when answering this question. Parts (a) to (d) assess Criterion 3. (a) Critically analyse TWO human resource management issues that could cause low staff retention in

7-Eleven. (6 marks) Issue 1: ...........................................................................................................................................

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(b) Explain TWO benefits of highly motivated staff. (4 marks)

Benefit 1: .........................................................................................................................................

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(c) Critically evaluate the impacts of opening on Sundays has on staff performance and profits. (5 marks)

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(d) Evaluate ONE cost and ONE benefit for managers of 7-Eleven to develop a positive business

culture. (4 marks) Cost: ................................................................................................................................................

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BST315116 Page 10 of 16

Question 10 (continued) Parts (e) to (g) assess Criterion 4. (e) Recommend TWO strategies to employ new staff which aim to decrease staff turnover in

7-Eleven. (2 marks) Strategy 1: .......................................................................................................................................

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Question 10 (f) (continued)

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(g) The mission statement of 7-Eleven says it practices corporate social responsibility.

Evaluate TWO Legal and ONE ethical implication which the human resource manager needs to consider when employing new staff for their stores. (6 marks) Legal 1: ...........................................................................................................................................

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Question 11 Refer to the stimulus material provided on page 3 when answering this question. Parts (a) to (d) assess Criterion 3. (a) Explain TWO operational issues that confront 7-Eleven as a result of changing its product

offerings. (4 marks) Issue 1: ...........................................................................................................................................

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(b) Critically analyse TWO potential causes of wastage of inputs in the transformation process.

(6 marks)

Cause 1: ..........................................................................................................................................

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(c) Critically evaluate the impacts of reduced waste of outputs on business performance for 7-Eleven. (5 marks)

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(d) Evaluate ONE risk for shareholders and ONE challenge for the present work force as a result of

changing its product offerings. (4 marks) Risk for shareholders: ......................................................................................................................

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Challenge for employees: ................................................................................................................

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Question 11 (continued) Parts (e) to (g) assess Criterion 4. (e) Recommend TWO strategies to improve quality control in their operations processes. (2 marks)

Strategy 1: .......................................................................................................................................

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Question 11 (f) (continued) .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

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(g) The mission statement of 7-Eleven says it practices corporate social responsibility.

Evaluate ONE economic impact, ONE ethical impact and ONE environmental impact for 7-Eleven to source inputs locally in a sustainable responsible manner. (6 marks) Economic impact: ............................................................................................................................

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Ethical impact: .................................................................................................................................

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Environmental impact: .....................................................................................................................

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SECTION C Time: 70 minutes


1. You MUST make sure that your responses to the questions in this examination paper will show your achievement in the criteria being assessed.

2. You MUST answer ONE question from this section.

3. You must write brief and clear answers for each of the questions you have chosen.



6. Each question is worth 70 marks. (1 x 70 = 70 marks)





Criterion 2 Use tools, techniques and processes to assess data and information about business performance.

Criterion 4 Make recommendations to improve management practices and business performance.


Certification.



LABEL HERE


Question 12 The Government has approved oyster producer TasOyster to have 20 extra pens operational in two years. The launch of TasOyster's new $20 million oyster by-product plant, will extract oyster meal for pet foods and oil supplements. Recreational fishers and environmentalists fear TasOyster's announced expansion of oyster farming operations on the state's north coast will threaten the surrounding marine environment. The farm could pollute the water in surrounding areas. “We do need jobs in oyster farming but not at the expense of tourism, recreational and commercial fishers, or of coastal residents constantly disturbed by visual, noise and environmental pollution.” The project will need development approval for infrastructure permits to gain wharf access. The company has accounted for minimal escape of nutrients from the pens. So it's not in their interest to create a dirty environment because that would mean that they couldn't grow the oysters. The local mayor welcomes job opportunities of around 40 new jobs. She said the announcement would deliver a much needed boost to the community's economy. Water temperature rises along the north coast since 2001 have also been well documented with an unusually warm summer in 2015/16 slowing the growth of farmed oyster in Tasmania. Aquaculture in East Asia is maturing rapidly, with quality control and closed loop, non-polluting processes removing the cases of past excesses. The scale of development is big; low cost, high quality

farmed oyster will be heading to Australia in increasing volumes.

TasOyster has been producing oyster for the past 15 years. They have achieved growth though

innovation by excellence in their farming methods and marketing their product to new customers and new applications.




Parts (a) to (c) assess Criterion 4. (a) In the space provided, construct a SWOT table for TasOyster. Explain TWO strengths, ONE

weaknesses, THREE opportunities and THREE threats.

S Strength 1: Strength 2:

(2 marks)

W Weakness 1:

(1 mark)

O Opportunity 1: Opportunity 2: Opportunity 3:

(3 marks)

T Threat 1: Threat 2: Threat 3:

(3 marks)



Question 12 (continued) (b) For TWO of the threats identified in your SWOT analysis, suggest a strategy to address each

threat. (4 marks) Strategy 1: ..........................................................................................................................................................

..........................................................................................................................................................

..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Strategy 2: ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(c) Suggest ONE strategy to take advantage of ONE opportunity identified in your SWOT analysis.

(2 marks)

..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................





TasOyster LTD (Adjusted and summarised)

Balance Sheet as at 30 June 2016 2016 2015

$’000 $’000

Total Current Assets 349 208 313 603

Total Non-Current Assets 399 863 299 324

Total Assets 749 071 612 927

Liabilities

Total Current Liabilities 116 446 83 582

Total Non-Current Liabilities (Bank loans) 228 289 156 012

Total Liabilities 344 735 239 594

Net Assets 404 336 373 333

Owner's Equity

Capital 154 983 154 647

Retained profits 249 353 218 686

Total Owner's Equity 404 336 373 333

TasOyster LTD Cash budget for the year ended 30 June 2016

Estimated Receipts $’000

Receipts from customers 370 000

Sale of equipment 5 000

Proceeds of Proposed Loan or capital raising 20 000

Total receipts 395 000

Estimated payments

Payments to suppliers 150 000

Wages 180 000

Interest 8 000

Purchase of new oyster pens 30 000

Payment of dividends to shareholders 25 000

Total Payments 393 000

Excess of receipts over payments 2 000

Cash at the beginning of the year 12 000

Cash at the end of the year 14 000




Parts (d) to (f) assess Criterion 2. TasOyster proposes to invest $20 000 000 for the expansion. Use the financial information provided on the previous page to analyse whether to increase owner’s equity or raise debt finance from the BMX Bank. (d) Calculate the ratios for three scenarios below. All working is required to be shown.

Required Ratio calculation

(i) Rate of return for 2016.

Assume net cash from

operations is the net

profit figure.

(2 marks)

(ii) Debt to Equity ratio

(Gearing ratio) after

expansion with extra

bank loan of

$20 000 000.

(2 marks)

(iii) Debt to Equity ratio

(Gearing ratio) after

expansion with extra

capital contribution of

$20 000 000.

(2 marks)



Question 12 (continued) (e) Comment on the solvency of TasOyster based on the information calculated in parts (d) (ii) and (iii)

opposite. All working is required to be shown. (3 marks)

..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(f) The following ratios for TasOyster have been calculated for you.

Ratio 2014 2015 2016 Industry Average (2016)

Current Ratio 2:1 2.5:1 2.99:1 2.5:1

Net profit ratio 13% 12% 11.2% 15%

Accounts Receivable Turnover (Days) 48 45 43 40

Number of customers returning goods to the business (percentage of total customers)

15% 17% 12% 18%

Staff turnover ratio (Percentage of total staff) 15% 18% 20% 15%

(i) Briefly explain ONE trend for each measure of: (3 marks) Liquidity: .................................................................................................................................

................................................................................................................................................. Profitability: ............................................................................................................................. ................................................................................................................................................. Efficiency: ............................................................................................................................... .................................................................................................................................................

(ii) Make ONE assessment of the Customer Returns compared to the industry average. (2 marks) .................................................................................................................................................

................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................




(iii) Assess ONE factor that may have contributed to ONE of these trends identified above. (2 marks) .................................................................................................................................................

................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................

(iv) Present ONE reasoned strategy to decrease staff turnover. (4 marks) .................................................................................................................................................

................................................................................................................................................. ................................................................................................................................................. ................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................


Criterion 2 Total (d) to (f)


Question 12 (continued) You have been appointed as a business consultant for TasOyster and you have been requested to prepare a clear, accurate and comprehensive feasibility study on the business using parts (g) to (n). You are also asked to make recommendations at the end. Parts (g) to (n) assess Criterion 4.

(g) State THREE goals for TasOyster ONE financial goal, ONE marketing goal, and ONE social goal.

(3 marks)

Financial: ......................................................................................................................................... ..........................................................................................................................................................

Marketing: ....................................................................................................................................... .......................................................................................................................................................... Social: ............................................................................................................................................. ..........................................................................................................................................................

(h) Explain TWO factors that TasOyster needs to consider when hiring employees. Give examples to

illustrate your answer. (4 marks) .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 10 of 24

Question 12 (continued) (i) Discuss TWO suitable branding strategies to maintain the TasOyster image in the market place.

(4 marks)

Strategy 1: ....................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Strategy 2: ....................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(j) Evaluate ONE marketing strategy TasOyster could use to promote their products using social media. (4 marks)

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(k) Prepare a reasoned recommendation of how to finance the 20 000 000 million expansion.

(3 marks)

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 11 of 24


(l) Prepare reasoned recommendation(s) on the overall marketing mix, which relates to their present stage of the product life cycle. (5 marks)

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(m) Assess the impacts of these recommendations and conclusions on the following stakeholders. (6 marks)

Local employees: ............................................................................................................................ .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... Shareholders: .................................................................................................................................. .......................................................................................................................................................... ..........................................................................................................................................................

..........................................................................................................................................................

..........................................................................................................................................................

Customers: ...................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 12 of 24


(n) Assess economic, social and environmental impacts of TasOyster’s plan to expand their operations to build 20 new oyster pens in Northern Tasmania. (6 marks)

Economic impact: ............................................................................................................................ .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... Social impact: .................................................................................................................................. .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

Environmental impact: ..................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Criterion 4 Total (g) to (n)

BST315116 Page 13 of 24

Question 13 Tom is considering starting a business to recycle information technology (IT) equipment. He has worked in the IT industry for 15 years and has noticed that increasing number of IT and electronic equipment including phones, printers and computers are simply disposed of, once businesses and customers upgrade their equipment. He believes his business can specialise to recycle and rebuild old equipment, erase data from old hard disk drives, and reduce the amount of E-waste. ‘A 4-year-old computer with a small LCD monitor might no longer be suitable for the applications of one business, but is perfectly capable of handling email, internet and accounting programs in another business,’ Tom said. ‘So when electronic equipment is recycled properly, there's no escape to the environment for those things. And most electronic waste can actually be recycled.’ Tom believes that he can also form partnerships with schools to dismantle and reassemble computers. He also wants to help pensioners buy their first computer and provide basic computers for people in disadvantaged countries like Tanzania. Tom's vision is for ‘GreenIT’ to be an environmentally- and socially-conscious business that delights its employees, partners, suppliers and customers. ‘I want a business that others fall in love with, and love coming to work for’. The motto is ‘Don’t waste IT’. Tom intends to offer free internal environmental audits for potential clients to identify the benefits for both clients and the environment. Tom has saved $250 000 and has arranged a bank loan for $100 000. However he is looking for equity partners to help fund his business to reduce his capital contribution. His wife is keen to upgrade their private home to cater for their third child. The IT industry is very competitive and the barriers for new businesses entering the industry are low. Unemployment is high. Tom is currently studying a business course to increase his management skills.


BST315116 Page 14 of 24


Parts (a) to (c) assess Criterion 4. (a) In the space provided, construct a SWOT table for GreenIT. Identify TWO strengths, TWO

weaknesses, THREE opportunities and TWO threats.

S Strength 1: Strength 2:

(2 marks)

W Weakness 1: Weakness 2:

(2 marks)

O Opportunity 1: Opportunity 2: Opportunity 3:

(3 marks)

T Threat 1: Threat 2:

(2 marks)


BST315116 Page 15 of 24

Question 13 (continued) (b) For TWO of the opportunities identified in your SWOT analysis, suggest a strategy to take

advantage of each opportunity. (4 marks) Strategy 1: ..........................................................................................................................................................

..........................................................................................................................................................

..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Strategy 2: ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(c) Suggest ONE strategy to address ONE threat identified in your SWOT analysis. (2 marks)

..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


Criterion 4 Total (a) to (c)

BST315116 Page 16 of 24


Cash budget for GreenIT for 2017

Cash inflows Jan - Mar

Apr - Jun

Jul - Sep

Oct - Dec

PC Sales 105 000 165 000 270 000 340 000

Sales Other Products 5 000 15 000 25 000 25 000

Bank loan 100 000

Capital contribution 250 000

Total Inflows 460 000 180 000 295 000 365 000

Less Cash Outflows

Cost of goods sold PC Products 100 000 160 000 220 000 300 000

Cost of goods sold Other Products 1 750 5 250 8 750 8 750

Establishment costs 270 000

Purchase of equipment 50 000 10 000

Interest on loan 1 750 1 750 1 750 1 750

Advertising 15 000 15 000

Admin expenses 9 000 9 000 10 000 10 000

Rent 15 000 15 000 15 000 15 000

Wages & Salaries 12 500 12 500 20 000 25 500

Total Outflows 475 000 203 500 275 500 386 000

Cash surplus (deficit) -15 000 -23 500 19 500 -21 000

Bank balance - opening 30 000 15 000 -8 500 11 000

Bank balance - closing 15 000 -8 500 11 000 -10 000

Establishment costs 270 000

Purchase of Equipment 50 000

Starting cash balance 30 000

Total required to start business 350 000


Net profit per year

BST315116 Page 17 of 24


Parts (d) to (g) assess Criterion 2. GreenIT has provided information to help you for to prepare a break even analysis below. Costs have been estimated as follows:

• Wage costs to assemble each computer on average is $40 (2 hours).

• Rent of the venue is $34 000 per year.

• Marketing and administration costs are $50 000 per year.

• On average the cost of an old computer plus extra parts for each computer is $100.00.

• Anticipated selling price per computer is $300.00

• GreenIT has set its goal to make a profit of $30 000 in their first year. (d) (i) Calculate the break-even point needed to cover all costs. All working is required to be shown.

(2 marks)

................................................................................................................................................. ................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................

(ii) Calculate the break-even point needed to cover all costs and to make a profit of $30 000.

All working is required to be shown. (2 marks)

.................................................................................................................................................

................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................


BST315116 Page 18 of 24

Question 13 (continued) Here is more information for the third calculation below:

To attain a market share into the second hand computer market GreenIT wants to offer computers at $250 each.

Market research suggest that in the first year GreenIT is expected to sell 1 000 computers. (e) Calculate the maximum variable cost of each computer that GreenIT can afford to pay its suppliers

if they are to achieve a profit of $30 000 selling each computer at $250, given they expect to sell 1 000 computers. All working is required to be shown. (3 marks)

..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(f) Reach ONE conclusion about your analysis and suggest ONE solution to reduce costs. (2 marks)

..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 19 of 24


(g) The following ratios for GreenIT have been calculated for you.

Ratio 2017 2018 2019 Industry Average (2016)

Current Ratio

1.1:1

1.9:1

2.5:1

2:1

Rate of Return on Owners Equity -12% 12% 30% 35%

Staff turnover ratio (Percentage of total staff)

30%

35%

35%

20%

(i) Briefly explain ONE trend for each measure of: (3 marks)

Liquidity: .................................................................................................................................

................................................................................................................................................. Profitability: .............................................................................................................................

................................................................................................................................................. Staff turnover: .........................................................................................................................

.................................................................................................................................................

(ii) Assess ONE factor that may have contributed to the trend in liquidity. (2 marks) .................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

(iii) Assess ONE factor that may have contributed to the trend in profitability. (2 marks) ................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

(iv) If GreenIT performs similarly to the rest of the industry what impact will the staff turnover have on their business? (4 marks) .................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

.................................................................................................................................................

................................................................................................................................................. Question 13 (continues)

Criterion 2 Total

(d) to (g)

BST315116 Page 20 of 24

Question 13 (continued) You have been appointed as a business consultant for GreenIT and you have been requested to prepare a clear, accurate and comprehensive feasibility study on the business using parts (h) to (o). You are also asked to make recommendations at the end. Parts (h) to (o) assess Criterion 4.

(h) State THREE goals for GreenIT. ONE financial goal, ONE marketing goal, and ONE social goal.

(3 marks) Financial: ......................................................................................................................................... ..........................................................................................................................................................

Marketing: ....................................................................................................................................... .......................................................................................................................................................... Social: ............................................................................................................................................. ..........................................................................................................................................................

(i) Explain TWO factors that GreenIT needs to consider when hiring employees. Give examples to illustrate your answer. (4 marks)

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 21 of 24

Question 13 (continued) (j) Discuss TWO suitable pricing methods for GreenIT. (4 marks)

Method 1: ........................................................................................................................................ .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Method 2: ........................................................................................................................................ ..........................................................................................................................................................

.......................................................................................................................................................... ..........................................................................................................................................................

(k) Evaluate ONE pricing marketing strategy to sell GreenIT products. (4 marks)

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(l) Prepare a reasoned recommendation on how to price the computers for the business. (3 marks)

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 22 of 24


(m) Prepare reasoned recommendation(s) on the overall marketing mix, which relates to their present stage of the product life cycle. (5 marks)

.......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

(n) Assess the impact of these recommendations and conclusions on the following. (6 marks)

Local environment: .......................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... Managers: ....................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

..........................................................................................................................................................

Customers: ...................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................


BST315116 Page 23 of 24


(o) Assess economic, social and ethical impacts on GreenIT’s plan to start their business. (6 marks)

Economic impact: ............................................................................................................................ .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

.......................................................................................................................................................... Social impact: .................................................................................................................................. .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

..........................................................................................................................................................

..........................................................................................................................................................

Ethical impact: ................................................................................................................................. .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................

Criterion 4 Total (h) to (o)

BST315116 Page 24 of 24



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