Date post: | 06-Jul-2015 |
Category: |
Healthcare |
Upload: | enroll-america |
View: | 2,062 times |
Download: | 0 times |
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14
Click to edit master title style.
1
Plan for Success! Monitor and Measure for Guidance Jennifer Sullivan, Director of the Best Practices Institute, Enroll America Ricky Gonzales, Deputy Director of Analytics, Enroll America John Gilbert, National Field Director, Enroll America Dayanne Leal, Deputy Director of State Assistance, Enroll America
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 2
Agenda
I. Introduction Jennifer Sullivan (moderator), Director of the Best Practices Institute, Enroll America
II. Enroll America’s Data Driven Outreach Model
Ricky Gonzales, Deputy Director of Analytics, Enroll America
III. Using Enroll America’s Model to Inform Outreach and Enrollment Activity
John Gilbert, National Field Director, Enroll
America
IV. Writing and Implementing an Outreach Plan
Dayanne Leal, Deputy Director of State Assistance, Enroll America
V. Q&A Type your questions into the chat box.
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 3
• To plan outreach strategies • To monitor and measure program(s) • For grant reporting/fundraising • To reach the uninsured • To track activity with partners
How does your organization currently use data?
Interactive Poll
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 4
I. ENROLL AMERICA’S DATA DRIVEN OUTREACH MODEL
Ricky Gonzales, Enroll America
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 5
Going from “Big Data” to the Individual
Public and Commercial Data • Location
• Race
• Age
• Purchasing habits
• Marital Status
• No Medical History
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 6
Building a Model of the Uninsured
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 7
Building a Model of the Uninsured
Process • Surveyed – 10,000+ in 2013,
8,000+ in 2014
• Asked about insurance status
• Looked for combinations of predictive variables
• Ended up with an individual level score
• Strong predictors: age, gender, race, income, employment status, voting history, geography
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 8
30
44
52 59
37
32 35
47
41
44
12
5 8
7 15
13 9
3
4 14 13
7
11
Knowing the Best Individuals to Reach
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 9
30
44
52 59
37
32 35
47
41
44
Knowing the Best Individuals to Reach
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 10
The Uninsured Model Improved Efficiency
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 11
The Uninsured Model Improved Efficiency
ZIP-codes
Covered
Percent of Uninsured
(2013) Increase in Efficiency
All 11 States 23.6% 49.9% 2.1x
AZ 32.1% 71.3% 2.2x FL 42.5% 60.6% 1.4x GA 16.2% 41.7% 2.6x IL 29.3% 34.0% 1.2x MI 34.2% 69.9% 2.0x NC 18.4% 26.3% 1.4x NJ 37.2% 64.3% 1.7x OH 17.1% 47.1% 2.7x PA 8.9% 31.2% 3.5x TN 17.2% 36.6% 2.1x TX 21.2% 61.7% 2.9x
National 8.2% 24.2% 3.0x
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 12
A Look Behind the Numbers
Source: Enroll America, State of Enrollment: Lessons Learned from Connecting America to Coverage, June 2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 13
The Data Feedback Cycle
Source: Enroll America, State of Enrollment: Lessons Learned from Connecting America to Coverage, June 2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 14
The Data Feedback Cycle
Data Data Data
Data
Data
Data
Data
Source: Enroll America, State of Enrollment: Lessons Learned from Connecting America to Coverage, June 2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 15
UPDATING THE MODEL FOR OE2
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 16
Uninsured Model Pre and Post OE1
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Uninsured score
Distribution of uninsured scores
2013 model 2014 model
Average score 16.4 11.3
Median score 14 9.5
# scores <= 10 38% 53%
# scores >= 25 24% 5% 2013
2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 17
2014 Model Shows Shifts in Uninsured Rate
Texas Uninsured Model 2013
Texas Uninsured Model 2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 18
2014 Model Shows Shifts in Uninsured Rate
Houston Uninsured Model 2013
Houston Uninsured Model 2014
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 19
Key Takeaways
Prioritizing outreach: Enroll America’s uninsured model can be used to identify individuals and areas with relatively high uninsured rates so that outreach can be as efficient as possible.
Measuring at every opportunity: Capturing data on every interaction with a consumer allows for more effective follow-up. Having a systematic way to collect and organize data provides opportunities to evaluate your program and make improvements midstream. Outreach opportunities for OE2: Beyond individual targeting, the model provides insight into the remaining clusters of uninsured individuals so that outreach efforts can be tailored to uninsured and unengaged populations.
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 20
II. USING ENROLL AMERICA’S MODEL TO INFORM OUTREACH AND ENROLLMENT ACTIVITY
John Gilbert, Enroll America
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 21
Using the Model to Inform Programs on the Ground
Strategy • Where to place staff?
• Where to have staff focus their work?
Tactics • Door to door canvassing • High traffic events • Phone banks
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 22
How the Model Works in Practice
• Value added for local coalitions • Matching up with other forms of data • Tactics evolved
• More focused on integrating into the community
• Outreach and enrollment events
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 23
Opportunities with Partners
City/Municipal Partnerships • Houston • Tampa
Corporate Partnerships • Kmart • CVS
Enrollment Assisters • Navigators, FQHCs • Other assisters
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 24
III. WRITING AND IMPLEMENTING AN OUTREACH PLAN
Dayanne Leal, Enroll America
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 25
Why Plan? • Gives you direction • Helps with decision making • Helps you keep track • Facilitates coordination • Allows you to prioritize
Why Measure? • Know if your plan is working • Ensure you are spending resources effectively • Flag the outreach strategies that are more effective • Identify which partners to continue working with • Allow you to refine when and where needed
Outreach Planning
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 26
Work plan for: Work plan period: Goal: Strategy:
Write Your Work Plan
Activities Timeline Expected Outcomes
Measure(s) of Effectiveness
Staff Responsible
Status/ Comments
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 27
How to Measure Success
27
Implement a system to track your activities, process and outcomes. Choose indicators that measure both process and outcome.
Allow you to keep track of how much effort was put into your activities.
Process Measure
Allow you to measure the results of your activities and strategies so you can assess if the activity/strategy was successful or not..
Outcome Measure
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 28
Process and Outcome Measures
28
Enrollment Events
• Process: # of events held
• Outcome: # individuals who applied for health insurance at each event
Material Distribution
• Process: # of pieces of literature distributed
• Outcome: # of calls received as result of the pieces of literature distributed
Partnership Development
• Process: # of organizations contacted to form a partnership
• Outcome: # of referrals received from each organization
Earned Media Efforts
• Process: # of times staff participated in a Radio program
• Outcome: # of calls received as result of each radio program
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 29
Always Track the Results of Your Efforts
• There are different ways to collect, track and monitor data.
• Take into account existing resources and/or the
structure of the organization. • Find a way to measure your organization’s effort.
Whether you use a database or a piece of paper it is IMPORTANT to ensure your
efforts are paying off!
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 30
How Enroll America Can Help
• Our staff have developed tools to help you develop a plan or implement specific outreach strategies.
• Our staff are available to provide assistance on outreach planning, facilitate brainstorming sessions, or review plans as needed.
• Our website has mapping tools available that can help you target and adapt your work in specific communities.
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 31
V. QUESTIONS?
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 32
Resources
• New York Times, A Formula to Find the Uninsured Across the Country, October 2014, http://nyti.ms/1021yNL
• New York Times, Obamacare: Who Was Helped Most, October 2014, http://nyti.ms/1021ttm
• Enroll America, Updating Our Uninsured Model, October 2014, http://www.enrollamerica.org/blog/
• #Ready4OE2 webinar recordings and blog series, http://www.enrollamerica.org/
Subscribe to Enroll America’s newsletter for
additional resources and updates: http://www.enrollamerica.org/
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-29-14 33
#Ready4OE2 Webinars
• OE2 basics • Outreach to specific
communities (e.g. Latino, African American, and rural populations)
• Capacity building and grassroots organizing
• Working with agents and brokers
• Health insurance literacy • Enroll America’s
Communicator’s Guide • Using data to reach the
uninsured