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Paul Lancaster: Freelance Visualiser/ Art Director
Contact: 07943 326593 [email protected]
About me.
I’m an Art Director with decades of
experience in the advertising industry.
In recent years I’ve concentrated
mainly on traditional visualising and
digital visualising. I am that rare
animal who can take a brief for a
storyboard or key visual and produce
an impressive result using my ability
and experience
to, ’draw from my head’ in time
pressured situations.
I can of course, utilise any references
to work up to a desired finish if that’s
what’s required too.
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
A selection of frames from a
quickly drawn and rendered TVS for a
national furniture store featuring
the Harvey family, who, moving to
a new home have their first encounter
with their new envious neighbours.
This TVC aired in late 2015.
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
A couple of TVS’s for Uniball pens.
This hapless monkey concept was based on an
old Japanese proverb. It aired in mid 2015.
The referee who gets carried away with
writing pleasure only to get sent off was my
concept too.
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
I came up with its overarching concept line too:
Intended as an online video forBeauty Bay.com, these are a selection
of frames where Beauty Bay’s headquarters was concieved as a
Willy Wonka-esque make upbrand testing factory.
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
Key visuals and concept to help potential customers re-evaluate
BMW’s i-3 electric car(did you know it has a petrol
engine too)!
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Paul Lancaster: Freelance Visualiser/ Art Director
Contact: 07943 326593 [email protected]
Photographic room set detail drawings for client approval before set builds
commence.
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
A style and drawing excercise for a typical insitu promotion scene.
Page 8
Flopro watering systems are ultra-tough, durable and UV resistant. That means no cracks, no drips and no leaks. And, thanks to the automatic hold of our unique Cube design, no kinks, twists or tangles. Look for the bright blue of Flopro in the garden centre.
Our entire range of watering systems are compatible
sleeve. And no more tug of war.
F L O P R O N O W AVA I L A B L E I N A L L G O O D G A R D E N C E N T R E S
flopro-uk.com
Sorry, no leaks with Flopro.
Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
Looking for more than a visualiser?
Through my experience as an
Art Director, I can create concepts and
campaigns from a blank sheet
of paper. I understand brands and
their motivational relationships to
their audiences, whether through a
visual stimulus or through words, and
I’m capable of producing
copy led creative solutions too;
So BOGOF, if you will!
Here’s some creative work I’ve
done recently that was successful on
the day.
If you think I could be a useful
addition to your creative project,
please contact me.
The only leeks you’ll getwith Flopro.
Flopro spray guns are ultra tough and UV resistant, ensuring they won’t leak or crack. They are also lightweight and comfortable to
accurate garden watering.
Our multi-pattern spray guns enable water
F L O P R O N O W A V A I L A B L E I N S T O R E
flopro-uk.com
or anything in between. Flopro products are compatible with all the main watering brands,
For new a hose or watering accessory, look for the bright blue of Flopro in the garden centre.
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vel moloribus, cus veliquam fugitat.
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repe volor alique modis ut evernatium quae maxime aspelitatqui cusdam, quis et
doluptatur
Mnis vellestiat aut ipid ut quias nobit que moditio. Aquae cum ullupit vel moloribus,
cus veliquam volor alique modi
The only leeks you’ll get with Flopro.
#noleak
Nimus ea il int omnis vellestiat aut ipid ut quias nobit que moditio. Aquae cum ullupit
vel moloribus, cus veliquam fugitat.
Itatem rescita pre maioratum vit reped et, optat res ut erorum iliassimus ipsum
repe volor alique modis ut evernatium quae maxime aspelitatqui cusdam, quis et
doluptatur
Mnis vellestiat aut ipid ut quias nobit que moditio. Aquae cum ullupit vel moloribus,
cus veliquam volor alique modi
Sorry, no leaks with Flopro.
#noleak
Pitch winning concept that spokevolumes to Isuzu
Pitch winning concept and
visuals for FloPro high quality
garden hoses and accessories
Pitch winning concept style and
visuals proved a no brainer for First4lawyers
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Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 [email protected]
Are You Missing a Trick?
It’s my experience that what was
once the common agency practice
of presenting hand drawn visuals
to portray a creative idea is now a
missing element to successful client
and agency relationships.
The casual and undefinedness of a
drawn visual, as opposed to a
Mac visual, by its nature, represents a
single minded thought, uncluttered of
graphic and typographic
detail, which allows a more accepting
client interpretation and interaction on
initial presentation and development.
What doyou think?
We’ve broken down in a safari park. It’s midnight and I’ve got no phone signal. Frankly Derek, the
‘romantic’ bit escapes me.
