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PlanningandDevelopmentApproach
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5.1. AirportVision
To realise this vision, AAL will consistently:
Nurture strong relationships with stakeholders ffer a great customer experience evelop the expertise of its talented team eliver high uality facilities and services
that are regarded as best in class, safe, secure and sustainable
trive for innovative solutions and continuous improvement
Partner responsibly with the community
5.2. DevelopmentApproach
ey focus areas for the development and execution of this aster Plan include delivering a great customer experience striving for innovative solutions and achieving sustainable outcomes. hese underpin the day-to-day operations of the airport and what AA strives towards.
5.2.1. Customer ExperienceAA recognises that customer service is more than infrastructure, e ciency, cleanliness, people, ambience and retail. It encompasses the entire airport experience. his is evident in AA ’s ustomer ervice
harter that is shown in igure -1.
Airport customers which include travellers, meet and greeters, business partners, stakeholders and employees have uni ue demographics, needs, wants and expectations. In recognition of this, AA has established a Promoting Airport ustomer xcellence Working Group that includes representatives across the entire airport community.
ecent customer service initiatives at Adelaide Airport include:
btaining certification from the ustomer ervice Institute of Australia
Adelaide Airport’s Ambassador Program, which has been operating for 1 years, was extended in ovember 01 to include andarin-speaking volunteers who provide assistance and information to hinese and other passengers in the international departures and arrivals areas
Accessibility improvements for mobility-impaired customers
erminal events including live music performances and Adelaide ringe exhibitions
aily parking customer survey
he customer ourney starts before arriving at the airport and includes the experience from entering the Airport Business District all the way to boarding the aircraft. pportunities to enhance the airport’s customer experience are considered at all stages of planning, design and operations. AA has established service policies, protocols and guidelines for service delivery to make the whole experience seamless, connected and consistent. he key areas for prioritising customer initiatives and company-wide pro ects are shown in igure - .
or more than 10 years, Adelaide Airport has participated in the Airport ouncil International’s passenger satisfaction benchmarking programme, Airport ervice uality A . A enhances AA ’s understanding of passengers’ needs, priorities and expectations. he monthly survey results allow AA to monitor performance over time, which assists in prioritising improvements to customer services and
AAL’s vision is “to be a top-tier airport usiness in Asia acific recognised
for de ivering e ceptiona outco es to its custo ers partners shareho ders and co unit
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facilities. he global nature of the survey also permits benchmarking of performance against local and international peers.
ince commencing the programme, Adelaide Airport has consistently rated in the top three places among all Australian and ew ealand airports for overall customer satisfaction.
AA regularly releases the uality of service report on the AA website. he results of a recent report are shown in igure - . ustomer feedback through A and other forms also informs upgrade and development planning.
Figure 5-1: Adelaide Airport Customer Service Charter
AA recognises that ustomer xperience is not ust about the passengers. AA also strives to ensure that businesses and their visitors have an exceptional experience through e cient land use planning, design and delivery of commercial developments.
Adelaide Airport participates in a global airport benchmarking passenger survey program - Airport
ervice uality A . We also welcome customer feedback and are always happy to hear your thoughts on your experience at Adelaide Airport. An overview of our recent survey and feedback results can be seen on the next page.
our e perience ade eas We will provide services and facilities that are op ier within Asia Pacific.
We aim to entertain, delight and exceed your expectations. We will provide e cient, friendly and helpful services. We will make your experience as safe, seamless and comfortable as possible.
We will assist you with the rules and regulations that affect us.
e are istening We welcome your feedback. We will continue to find better and more responsive ways to communicate with you.
OurCustomerServiceCharter
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éé Internationalêê Domestic
éé Internationalêê Domestic
Website/ Online parking
Entry & Street access
Kerbside
Plaza Transition
Transition to Level 2
Departures Concourse and Info Services
Security Screening
Check-In
Concourse
Facilities
Retail
International Security
Customs Outbound
Duty Free / International Retail
Gate Lounge
Boarding via Aerobridge
Airline Lounge
Gate Lounge
Boarding via Aerobridge / tarmac
Departures
Arrivals
Quarantine Health Check
Deplane via Aerobridge or tarmac
Arrivals ( Level 1)Concourse
Duty Free
Amenities
Customs Immigration Primary Line
Border Marshals
Baggage Collection
Ground Floor
Direct Exit / Quarantine Check / Customs
Deplane via Aerobridge or tarmac
Gate Lounge
Arrivals Concourse
Amenities
Retail
Baggage CollectionTransit to Ground Floor or Linkbridgedirect to Car Park
Passback
Amenities
Ground Floor Concourse
Information Services
Plaza Transition
Kerbside
Exiting Airport
Figure 5-2: Customer Experience Journey
CustomerExperienceJourney
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éé Internationalêê Domestic
éé Internationalêê Domestic
Website/ Online parking
Entry & Street access
Kerbside
Plaza Transition
Transition to Level 2
Departures Concourse and Info Services
Security Screening
Check-In
Concourse
Facilities
Retail
International Security
Customs Outbound
Duty Free / International Retail
Gate Lounge
Boarding via Aerobridge
Airline Lounge
Gate Lounge
Boarding via Aerobridge / tarmac
Departures
Arrivals
Quarantine Health Check
Deplane via Aerobridge or tarmac
Arrivals ( Level 1)Concourse
Duty Free
Amenities
Customs Immigration Primary Line
Border Marshals
Baggage Collection
Ground Floor
Direct Exit / Quarantine Check / Customs
Deplane via Aerobridge or tarmac
Gate Lounge
Arrivals Concourse
Amenities
Retail
Baggage CollectionTransit to Ground Floor or Linkbridgedirect to Car Park
Passback
Amenities
Ground Floor Concourse
Information Services
Plaza Transition
Kerbside
Exiting Airport
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How we have performed over time
Our Performance in comparison to our peers
Overall SatisfactionScore out of 5
4.23Top 5 Key Drivers of Passenger Satisfaction (Rank of Most important)
Airport Service Quality (ASQ)
What we are working on right now
* ASQ uses a 1 to 5 point scoring system. 1 = Poor 5 = Excellent
* ASQ uses a 1 to 5 point scoring system. 1 = Poor 5 = Excellent
4.184.23
4.174.22
4.26
4.154.204.23
3
4
5
Q12017 Q22017 Q42018Q12018 Q22018 Q32018Q42017Q32017
ADL0
1
2
3
4
5
4.23
Waitingtimeincheck-in1
2
3
4
5
Easeoffindingyourway
Feelingofbeingsafeandsecure
Waitingtimeatsecurity
Cleanlinessofwashrooms
New taxi drop off area
Plaza safety improvements
Regional arrivals canopy
Terminal expansion project
Security screening point improvements
2,222,130
Figure 5-3: Quality of Service Report
SampleQualityofSurveyResults
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Suggestions
Complaints
Compliments
Enquiries
Active conversations with our customers
Quality of Service Report Oct - Dec 2018
Customer Feedback Social Media
We received 188 items of customer feedback
Average time to close out feedback: 13.8 days
Excellent customer service from air ort taff ol nteer A a a or
Terminal cleanliness Solar panel installation on
Terminal car park roof
Ground transport ro off ic area
Security procedures at screening point Comfort of seating areas
From the total number of passengers through the terminal
Oct 2018 – Dec 2018
2,222,130
36,909
199
Oct 2018 - Dec 2018FacebookCheck-in
“Really disappointing food options”
m ro e the dro o and ic including or taxis
reat ir ort ith easy access to get in and out o tarsFriendly sta and olunteer
Ambassadors”
To view our customer feedback and complaint handling process, please click here.
10K Followers reached
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5.2.2. Innovationechnologies and other innovations will improve
customer experience, optimise operations and reduce disruptions. echnologies that are already being implemented at Adelaide Airport include the progressive upgrade from conventional check-in counters to self-service check-in and bag drop, use of permanent bag tags to replace paper bag tags, and mart ate automated self-service border control services.
he development and implementation of this aster Plan is not ust about building infrastructure, but also about thinking innovatively to deliver solutions that are right for AA customers, inclusive of passengers, tenants, airlines and commercial businesses located at the airport.
echnologies that may be considered in the future include
se of smart phones to guide passengers through the entire travel ourney, from when they leave home to when they are at the airport
Permanent bag tags embedded in passenger luggage that facilitate Decentralised bag drop, such as a drive-through
at the airport or at hotels or in the city, to allow passengers to arrive at the terminal with bags already checked-in and unencumbered by luggage
ag factory, allowing luggage to be checked-in at any time and screened and stored until ready for loading on aircraft
ombined security and emigration walk-through screening that applies biometric technology
elf-boarding or boarding by autonomous shuttles for aircraft departures
aggage on-demand, which provides smart phone notification when bags are ready for collection and allows bags to be delivered direct to the customer within the terminal or to the customer’s destination e.g. house or hotel
Autonomous vehicles within and around the Airport Business District
Innovation is not ust centred on passenger processing this approach is also applied to AA ’s commercial endeavours. AA continues to work with current and potential tenants to integrate innovative developments across the Airport usiness istrict.
his has been showcased with the state-of-the-art pathology laboratory which has recently opened in
urbridge usiness Park and the new A ax facility which is the first of its kind in Australia and will use leading edge technology to help train young footballers.
he Adelaide Airport of tomorrow will feature new technologies and processes that make the customer experience faster, easier and more intuitive.
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5.3. DevelopmentObjectives
aking into account AA ’s vision for the airport and key development focus areas, the following development ob ectives underpin the overall development plans in this aster Plan. hese ob ectives also guide specific future investments in facilities and infrastructure across the Airport usiness istrict.
Figure 5-4: Development Objectives
ontri ute to Ade aide and South Austra ia s econo ic gro th
e iver innovative so utions for a airport users
or c ose ith air ines govern ent and the co unit
e iver infrastructure to support operations and the co ercia via i it of the airport
ed sustaina i it in a that e do
Prioritise customer experience
rotect the safet and securit of assets and peop e
5.2.3. Sustaina i itAAL is a sector leader in global airport sustainability and is committed to sustainable business practices to ensure a healthy and safe environment for its employees, passenger and airline customers, and the community.
AA ’s ongoing work in the core areas of environment, social and governance has been recognised through Adelaide Airport being ranked number one in the
lobal eal state ustainability enchmark for participating airports in 01 and 01 , establishing itself as a leader in sustainability both within Australia and internationally.
In ecember 01 , AA signed a 0 million seven-year ustainability Performance inked oan with A the first of its kind in Australia that incentivises a
borrower to further improve its performance against a set of environmental, social and governance criteria.
Receiving recognition as a sustainability leader in its sector re ects AA ’s success in operating a sustainable business that is responsible and trusted by all stakeholders, including the community, its customers and shareholders.
AA has adopted the principles and concepts of the International Integrated eporting ramework.
his framework seeks to bring greater cohesion and e ciency to the reporting process through an ‘integrated thinking’ approach and focuses on creating value over time. As part of this, in 01 AA completed an inaugural materiality assessment based on guidance provided by the lobal eporting Initiative standards. his assessment not only gauged how stakeholders view AA in terms of environment, social and governance elements, feedback also helped identify potential risks and opportunities including emerging issues that could impact AA ’s business success and stakeholder relationships in the future.
AA ’s ustainability Policy and orporate ustainability trategy is the foundation for AA ’s
sustainability ourney. ogether, they provide a documented commitment to sustainability that is core to business planning, developments and operations. urther information on AA ’s approach to sustainability
is provided on the Adelaide Airport website www.adelaideairport.com.au
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5.4.2. Sta eho der onsu tationAA ’s approach to consultation is focused on creating robust, transparent and collaborative communications. AA uses creative, innovative and engaging communication techni ues to interact with the community.
Adelaide Airport continues to engage with local communities surrounding the airport through a range of committees and forums.
Ongoing consultation enables AAL to engage with ommonwealth, tate and ocal overnment
authorities, aviation operators, airport tenants and the community through a range of forums. his currently includes the following
5.4.2.1. Ade aide Airport anning oordination oru
he Planning oordination orum P fosters high level strategic discussions between AAL and
ommonwealth, tate and ocal overnment representatives to improve the coordination of planning for the Airport usiness istrict and surrounding areas.
5.4.2.2. Ade aide Airport onsu tative Committee
he Adelaide Airport onsultative ommittee AA which includes local community representatives and key government and regulatory stakeholders is a forum where issues relating to the operation of the airport and potential effects on the local community can be raised. his includes topics such as aircraft noise, car parking, tra c access, environment and sustainability, bike-path access and commercial developments. he outcome of these community discussions informs the development of the aster Plan and associated nvironment trategy.
5.4.2.3. Ade aide Airport echnica or ing roup
The Adelaide Airport Technical Working Group AA W is a sub-committee of the AA that provides a forum for AA , Airservices and other key stakeholders to evaluate:
Operationally required changes nvironmental impacts of aircraft operations he impacts of proposed ma or developments on
air tra c control pportunities to improve aircraft noise outcomes
for the community
5.4. ConsultationandEngagement
5.4.1. Introductionhe successful operation and development of Adelaide
Airport depends on the continued engagement with a wide range of stakeholders who are impacted by, andor who impact, the airport.
In 01 , the ommonwealth overnment released its Airport evelopment onsultation uidelines.
he uidelines state that an effective consultation program is one that ensures that a proposal has been fully explored, concerns identified, and alternatives considered. owever, this may not necessarily mean that all interested parties will be satisfied with the outcome.
onsistent with the uidelines, AA undertakes a range of ongoing consultation and education mechanisms to
Inform stakeholders and the community about on-airport land use, planning and developments
Seek input on alternative approaches and options Provide information about what AA has done,
is doing, and plans to do Meet legal and regulatory obligations Provide stakeholders with the opportunity
to in uence the views of key decision makers
AA is committed to ongoing and collaborative engagement with the community and stakeholders in relation to the planning, development and operations of Adelaide Airport. takeholder and community input is an important part of the
aster Plan process.
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5.4.3. aster an onsu tationThis Master Plan has been developed in consultation with a wide range of stakeholders. hroughout this process, AA has considered the feedback received and, where possible, sought to address the concerns and issues raised.
5.4.3.1. eve op ent of the aster anAA has undertaken extensive consultation for the preparation of this aster Plan. his has included
he regular P and AA meetings which have provided extensive feedback on airport planning considerations
takeholder workshops to explore the planning elements detailed in the aster Plan
riefings which have been conducted with relevant tate overnment agencies, ocal
overnment, aviation industry stakeholders and consultation groups
elease of an exposure draft version of the Master Plan to key stakeholders including the
tate epartment of Planning, ransport and Infrastructure, ommonwealth epartment of Infrastructure, ransport, ities and egional
evelopment, epartment of the nvironment and nergy, Airservices, A A and airlines
5.4.3.2. e ease of the re i inar raft aster an for u ic o ent
As re uired by ection of the Airports Act, the Preliminary raft aster Plan is available for public comment for a period of 0 business days. Access to the Preliminary raft aster Plan for public comment has been advised and provided through:
Publishing a newspaper notice inviting members of the public to provide written comments
aking copies available for inspection and purchase at Adelaide Airport
Providing an electronic copy for viewing and download on the Adelaide Airport website, www.adelaideairport.com.au masterplan
aking copies available for inspection at surrounding ocal overnments
In accordance with the Airports Act, prior to the aster Plan being advertised for public comment, AA
has advised the following persons of its intention to give the ommonwealth inister a raft aster Plan
he inister of the tate in which the airport is situated with responsibility for town planning or use of land
he authority of that tate with responsibility for town planning or use of land
ach ocal overnment body with responsibility for an area surrounding the airport
o support the release of the Preliminary raft aster Plan for public comment, AA will undertake the following activities
ace-to-face engagement activities igital engagement through social media Information on the airport’s website Provision of supporting information covering
key matters such as aircraft-noise management, safeguarding airport operations, land use and commercial development, and the environment
riefings to key stakeholders and community groups
Availability of copies of aster Plan 01 hard copies and electronic)
5.4.3.3. u ic o ent Su issionsPublic comment submissions are to be made in writing and sent to Adelaide Airport before close of business on 28 October 2019.
aster an Su ission
Ade aide Airport i ited a es Schofie d rive
Ade aide Airport SA
ai aa asterp an aa co au
In accordance with the Airports Act, AA must consider submissions received during the public comment period. Where possible, the concerns and issues raised will be incorporated into the raft aster Plan that will be presented to the ommonwealth
inister for consideration.
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5.4.3.4. Su ission of the raft aster an to the o on ea th inister
As re uired by the Airports Act, the submission of the raft aster Plan to the ommonwealth inister will
be accompanied by the following materials
A copy of each written comment received during the public-comment period
A written certificate signed on behalf of AA , containing: A list of names of the people or organisations
that provided written comments to the Preliminary raft aster Plan
A summary of the comments received vidence that AA has given due regard
to those comments
5.4.3.5. u ication of the ina aster an
In accordance with ection of the Airports Act, AA will undertake the following notifications following approval of the aster Plan by the
ommonwealth inister
Publish a newspaper notice advising that the Adelaide Airport aster Plan 01 has been approved
ake copies of the aster Plan 01 available for inspection and purchase at Adelaide Airport
Provide an electronic copy of the approved aster Plan for viewing and download on the Adelaide Airport website, www.adelaideairport.com.au masterplan