Description:
The quest for good leads has led to countless incidents of conflict between sales and marketing. The classic dialogue is, “The leads stink!” and a defensive response of ”You just don’t know how to sell to them.” That should not happen – we’re industrial marketers, darn it! Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains that just like a manufacturing supply chain, Marketing needs to think of itself as an assembly line, collecting data from various sources to create a finished product called a “qualified lead,” which it then distributes to sales, which can successfully engage the lead. Joseph Zuccaro is President and Founder of Allinio, a marketing automation consultancy. http://www.allinio.com
