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Planning
to enter
a new
market
and want
to make
sure
the
market
knows
you are
there? Wondering
why
the
media writes
about
the
competition
and not
your
company? Sending
out press releases
that
do not
get
much
coverage? Need
measurable, cost-effective
PR returns?
Then
we
should
be
talking
WHO WE ARE
Shepard Fox Communications is
an international network
of public
relations
and communications
practioners
Founded
in 2007 in Zurich, Switzerland
Team of 30 partners
in 23 countries
and cities
across
Europe & Asia:
Amsterdam, Bangalore, Barcelona, Beijing, Berlin, Bonn, Bratislava, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Hong
Kong, London, Milan,
Munich, Paris, Shanghai, Singapore, Taipei, Vienna, Warsaw, Zurich
Team members
have
a minimum
of 10 years
experience
in news
reporting,
PR agencies, or
corporate
communications
leadership
positions
WHAT WE OFFER
Strategic
Consulting, Effective
Execution, Measurable
Results
We
provide
strategic
counsel
and program
execution
services
that
span
the
complete
range
of communications
disciplines and industry
sectors
Our
services
range
from
financial
communications, CEO and corporate
reputation
management
to sponsorship
management
and branding
We
offer
locally
anchored
PR in combination
with
cross-border,
multi-country
PR across
Europe & Asia
OUR STRENGTHS
Strength
in media relations thanks
to solid multi-tiered
media relationships
Strength
in content
development
& messaging
Strength
in turning
complex
‘unsexy‘
topics
(B2B products, B2B services) into
simple language
and stories
that
make
the
news
Strength
in international coordination
& local
adaptation
of strategy, contents,
messages, and measures
Strength
in offering
full
service
on demand, including
graphic
design
work,
web editing
and programming, media training, translations, copy
& speech writing, audio-visual
productions
OUR MISSION
We
help
you
get
attention
and be
understood. We
help you
send the
right message
to the
right audience
and say
the
right things
to the
right people.
OUR VALUE PROPOSITION
Shepard Fox Communications is
an international network
of public
relations
and communications
practioners
creating
and implementing
PR and communications
strategies
for
companies
and public
sector
organisations.
With
a thorough
understanding
of economics, business, and politics
and time-
tested
expertise
in communications
and public
relations, we
are
committed
to delivering
real results
that
make
a positive contribution
to our
clients‘
public
awareness, competitiveness, and business
success.
Going
beyond
the
traditional organisation
of international PR networks
and its
multi-layered
hierachies
and long
chains
of command, we
practice
a hands-on approach
with
every
team
member
being
a strategist
and consultant
as well as
a worker. This
gives
us
the
speed
and responsiveness
needed
to succeed
in getting
attention
for
our
clients
in an ever
faster
paced
global economy.
AREAS OF EXPERTISE I
Media Relations
CorporateCommunications
FinancialCommunications
InternalCommunications
SponsorshipManagement
Issue
& CrisisManagement
MarketingCommunications
AREAS OF EXPERTISE II
Strategic
Counsel
for
Corporate & Brand Issues
Content Development &Corporate Messaging
Executive
Profiling
&Speaker
Programs
Agenda Setting
InternationalCoordination
LocalAdaptation
Monitoring, Measurement
&Evaluation
WHAT WE OFFER: MEDIA RELATIONS
Establishing
internal
‘Good News‘
processes
Turning
company
information
into
news
Suggesting
topics
apt
for
news
releases
Writing, editing, translating
media releases
Social
media relations strategies
Social
media relations management
Targeted
media release
distribution
Social
media release
distribution
Media selection: from
wires
to social
media, from
trade
to life-style
Media conferences, from
messaging
to event
management
Media interviews, including
arrangement, briefing, follow-up
Media monitoring, media analysis, media clippings
Media training
WHAT WE OFFER: CORPORATE COMMUNICATIONS
Strategic
councel
to executive
board
on corporate
& brand issues
Corporate reputation
management
& messages
CEO & executive
board
profiling
Integrated
communication
planning
& execution
Adapting
international campaigns
to local
needs
Aligning
messages
across
countries
and global matrix
organisations
CEO letters, speaker
placement, speech
writing, board-level
interviews
Corporate publishing: client
newsletters, company
brochures, annual
reports
Corporate websites: Internet/Intranet concepts, implementation, management
WHAT WE OFFER: FINANCIAL COMMUNICATIONS
Raising
your
profile
within
financial
and investment
community
Creating compelling
corporate
stories
around
M&A and IPOs
(Equity
story)
Financial reports: Quarterly
results
& annual
results
presentations
Observing
communication
requirements
following
stock market
regulations
Ad-hoc
and corporate
governance
required
communication
(Directors‘
dealings, disclosures
of shareholding)
Aligning
analysts
and media interests
and needs
General assemblies
Annual
reports
WHAT WE OFFER: INTERNAL COMMUNICATIONS
Engaging
employees
in dialogue
and active
knowledge
sharing
Intranet concepts, implementation, management
Internal
newsletters
& magazines
Internal
management
communication: town/all-hands
meetings
Employee days
concepts
and management
Change communication
WHAT WE OFFER: ISSUE & CRISIS MANAGEMENT
Identification
and monitoring
of relevent
issues
Agenda setting
programs
Risk
assessment
& management
Crisis
communication
plans
and manuals
Implementation
of early
warning
systems
Crisis
communication
rehearsals
& media training
On-site
and remote
crisis
communications
support
WHAT WE OFFER: MARKETING COMMUNICATIONS & SPONSORSHIP MANAGEMENT
Branding strategy
and implementation
Market surveys
Product
Launches
–
Consumer
& B2B
Trade shows, fairs, conventions, sales
events & support
Ads, advertorials, brochures, videos, product-PR
Sales promotions, client
events
Identifying
appropriate
sponsoring
platforms
Sponsorship
strategy, concepts
and implementation
Multinatio-
nals
and large
companies
Subsidiaries
of interna-
tional
companies
Small and medium-
sized
businesses
Institutions
and admini-
strations
Academia
and
foundations
IT, Technology, Telecommunications
Services
Finance
Capital Goods
Consumer
Goods
Consulting
Institutions
WHAT WE OFFER: SCOPE AND INDUSTRIES
CLIENT PORTFOLIO
IT, Technology, Telecommunications:
Finance:
Consumer
Electronics :
CLIENT PORTFOLIO
Consumer
& Lifestyle:
Sport & Sponsoring:
Fairs
& Events :
CLIENT PORTFOLIO
HR Services & Consulting:
Business Services & Consulting:
Arts & Academia
:
Client Case
Study:
Adecco, the world’s leading HR Services company based in Switzerland: From 2007 to 2010 we worked for Adecco’s think tank and research-centre, the Adecco Institute, based in London.
We functioned as global full PR service provider and overall project manager, developing PR concepts to build Adecco’s reputation as a thought leader in the changing world of work, creating the messages, and aligning communication between the Institute, the respective country unit, corporate headquarters and the outside world.
We also produced all content, from press packages to research papers, managed the website, organized all presentations and managed speakers and media contacts, be it in Shanghai, Rome or Zurich.
Client Case
Study:
Writing, editing, translating, designing, printing Research Papers:
Client Case
Study:
Writing, editing, translating, designing, printing Research Papers:
Client Case
Study:
Writing, editing, translating, designing, printing Research Papers:
Client Case
Study:
Planning, organizing, managing Press Conferences & Panels:
Client Case
Study:
Planning, organizing, managing Workshops & Client Meetings:
Client Case
Study:
Developing PR tool boxes for local adaption: Invitation for Spanish client meeting
Client Case
Study:Planning, arranging and managing Media Interviews:
Client Case
Study:Planning, arranging and managing Media Interviews:
Client Case
Study:
Planning, arranging and managing Media Interviews:
Client Case
Study:Media Monitoring & Clipping
Reports:
Client Case
Study:
Webmaster & Web editor: Creating, managing, editing of website
Client Case
Study:
SIX Group
provides securities trading (Swiss stock exchange), securities services, financial information and payment transaction. The payment transaction division (SIX Multipay), serving Visa, Mastercard, and American Express, is entering new markets in Europe, with a focus on Central and Eastern Europe.
Shepard Fox Communications developed their international PR strategy for expanding into new markets including Poland, Hungary, Slovakia, Slovenia, Czech Republic, Bulgaria, Romania as well as Italy, the Benelux,
Germany,
Austria, Switzerland and France.
Our work includes providing local support to all country managers through our local outlets, the simultaneous local distribution of adapted press releases in 14 countries, creating customer reference success stories to support sales, setting up interviews for country managers, and installing crisis communications procedures across borders.
Client Case
Study:
Creating multi-language press releases; managing multi-country distribution:
Client Case
Study:
Authoring, editing, designing international client success stories:
Client Case
Study:
Agenda Setting: Smart Grids & Semiconductors Backgrounders
Client Case
Study:
Presentation of Italian Expo Pavilion Concept: Press Conference & Cocktail Reception
Client Case
Study:Shanghai Showroom Opening: Press Conference & Presentation
