How to Activate

Communities !Kat Egan (@soulkat)!

Ken Habarta (@khabarta)"

Herding !exercise"

Current agency models are evolving into ones built on collaboration."

Having diverse experience helps…"

•  <summestage>  

As does community-building…"

Working with groups beyond your experience yields interesting ideas."

©  David  Byrne  bike  racks  

Think for a moment about what goes on outside of your work teams"

Personally-motivated WORK is a powerful factor in activating communities"

BankNotes365.com is a labor of love" Adverlism.com is the same way"

Meaning is the New Money."

The hippo-tickbird relationship is mutually beneficial: this is natural collaboration."

Yet this is often the way it comes across. !Unnatural. Who benefits here? "

Interactive: !prompts people to take an action."

Collaborative: !people are incentivized to work together to achieve a goal. "

Examples of Community Activation: "

LEGO GAMES 2.0"

Ladders don’t account for lateral thinking"

Working creatively with others

requires a lateral and expansive

approach."

“Insanity is doing the same thing over and over again and expecting different results.”"

- Albert Einstein"

Crea2ve  

Planning  

Research  

SAME"OUTPUT"

="

The current system produces the same ends"

People  formerly  known  as  customers  

Entrepreneurs  

Product  Designers  

Specialists  

Developers  

Agency  Partners  

Crea2ve  

Planning  

Research  

INTERESTING"="

From ‘interesting’ to Epic"

+20K"

3 People"

43 People"

23,000 People"

“The further the problem was from the solver's expertise, the more likely they were to solve it.”"

- Dr. Karim Lakhani, Innocentive"

Diversify !your!

Stimuli"

** P&G’s Connect and Develop website"

TEAM"

FANS IN STADIUM"

FANS AT HOME"

Every ecosystem has many roles"

I see you, but how do we work together?"

SOCIAL PRODUCTION"

⬅  ⬅  

SOCIAL PRODUCTION"

⬅  ⬅  

Remember  the  hippo-­‐2ckbird  rela2onship?  That’s  our  aim.  

OUTCOMES"

⬅  ⬅  

Housing for everyone"

Framing your problem differently suggests new people to reach"

How to design housing for the poor" Designers, Architects "

How to get funding for housing the poor"

How to manage construction !of inexpensive housing"

Suppliers, Logistics"

Lawyers, Local Govt"

Keeping goals fuzzy allows for a broad range of interesting ideas"

Work toward activating diverse sets of communities, viewpoints, domains"

PEOPLE"

⬅  ⬅  

A community is a self-aware group of people with a common purpose"

Meaning is the new money: a group’s purpose is what drives its activation."

Meaningfulness is but one aspect of the Dark Arts of motivation."

G"E"M" S"A"

GAMES are at the heart of the entire value exchange in communications"

Sponsors Prospective Renovators & their trusted

advisors

Designers

Organizer

Attention

Attention

Attention & Feedback

sales

Money, contract

Ideas, stories, inspiration

Design rights

glory

experience

Money

Source:  LifeEdited  

TOOLS"

⬅  ⬅  

“If we solve it, they will come.”"

If we build it with them, they are already there. Make tools easy to use."

ORGANIZATION"

⬅  ⬅  

“More than 50% of P&G’s innovations come from external companies of all sizes and from individual entrepreneurs too.”"

- Bruce Brown , CTO, P&G"

Putting this into practice"•  Assemble into your groups"•  Work on a challenge for NPR"

Things to think about"•  Reframing problem leads to different

communities"•  Understanding GAMES leads to better

participation"•  Working outside network gives

interesting solutions""

How can NPR !create a sustainable business model which isn’t reliant on

gov’t funding?"

1.  Is there a way to restate the problem?"2.  Who will you work with?"3.  What do you want them to do?"4.  How will you incentivize?"5.  How will you organize?"

Asking these questions"

Afterthoughts"•  If work comes out of this, how will that be

handled?"•  Ownership of idea?"•  What about compensation?"

"

Ken  Habarta  @khabarta  ken@mutopo.com    

Kat  Egan  @soulkat  kategan@gmail.com