commerce efficient For an E-

www.fnem.org.ma

was born to defend the e-commerce actors, to unite and represent all the stakeholders of e-commerce and distance selling. The federation accompanies the businesses and helps them to promote the development of this sector. The FNEM has 168 members and its goal is to reach the threshold of 350 members.

For a best visibility of its activities; the FNEM had made a plan of action which divides the federation into 4 committees : • The first committee is the E-traders

Under the stewardship of Mr. FAHD MEKOUAR; the mission of this committee is to establish procedures for managing based on the principles of the certification of ISO 9001 V2008; to create a guide of the E-traders, to recommend strategies of communication for the promotion of e-traders website, to set up an ethical charter, impose and standardize terms and conditions of sales in the e-merchant sites of the FNEM members. Lastly organize regular morning’s meetings by e-merchants.

• A communication committee It conveys messages of FNEM through advertisements, flyers, displays, social networks, magazines, special events, conferences, direct mail, lobbying....The commission headed by its President Mr. Khalil El Mounassir, who pilots events of the federation, in relationship with the press whether at national or international level. He is responsible for initiating and managing the publication of the «Weekly News E-Com News» temporarily monthly, which aims to publish all that can develop the sector of E-Commerce, to denounce all the problems that faced and live the e-merchants and the online shoppers (or E-Consumer).

• An E-Consumer CommissionIt co-pilots with the consumers associations in order to establish a platform for managing litigation commonly called «E-Litigation» to govern the possible disagreements between the E-Traders and consumers through lawyers. Its mission is also to create the E-Consumer Guide in collaboration with the Communication Commission, to impose conditions of sale, to create forms and advice and all that is under the leadership of Chairman of the Committee Mr. ABDELATIF EZZATARI.

• An institutional committee Driven by Ms Btissam OMARI; this committee valorizes the image of the FNEM, by building a lobbying network of political parties, the public and private partners, and opinion leaders. She initiates the partners with the ONG; Offices and associations, organizes debates with senior government officials to defend the interests of FNEM.

editorial of the Presidenteditorial of the President

Mr El Amine SERHANI Al IDRISSI

President and founder

National Federation of E-Commerce in Morocco

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Role and missions

federate

rePresent

inform

exchange

communicate

regulate

Role and missionsrole and missions

4

FederateThe FNEM is devoted to federate the whole e-commerce and distance selling actors whatever the sector and communication medium used. Today, the FNEM includes over 167 companies and almost 140 websites on the field of individual market (BtoC), corporate market (BtoB) or sales between users (CtoC). FNEM’s membership includes the most notorious brands of distance selling, the main specialists of internet sale (pure-players) as well as many e-commerce websites from the retail, media or luxury companies.The FNEM also hosts companies, which are partners of the e-commerce and distance sailing and suppliers or service providers, who wish to contribute to the action in favor of the sector development through their engagement at the Federation. These companies hold the status of associate members.The complete list of members is available on the FNEM portal www.fnem.org.ma

InFormThe FNEM disseminates throughout the year new information and new data on the latest news of the field and its technical, economic and legal environment. The FNEM Studies Department keeps a continuous watch on economic developments of the VAD fields. The FNEM publishes, on a monthly, quarterly or half-yearly basis, data on the market trends in the form of indicators and communicates them to its members. It also publishes works and studies conducted internally or in collaboration with some polling institutes and enable companies to deepen their knowledge on the development

of the field and customers. FNEM also collaborates with official statistical

institutes.

represent

As a federation and an organism representing the e-commerce and distance sailing actors, the FNEM intervenes with the competent authorities whenever the interest of the profession or the.competitiveness of companies are involved

It is regularly consulted for advice by the public authorities, including ministries, parliament and supervisory authorities, such as the CNDP (National Commission for the protection of Personal Data), The National Foundation for the Consumer Movement and Consumer Rights and the Competition Council with which the FNEM.maintains regular contact The FNEM is also working in partnership with

.many organisms of public consultation

Role and missionsrole and missions

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exchange

FNEM is a place of encounter and exchange between professionals, experts, representatives of associations, institutions and governments. It offers its members lunches, conferences, seminars around issues of current subjects or of special interest for companies of this field. These meetings also represent an opportunity to promote exchanges and contacts, in a friendly environment.The FNEM members are also invited to events or conferences in which the FNEM is a partner and given preferential rates on fee-based events.The commissions enable business experts to meet in order to discuss specific issues and support actions of the Federation.For more information, please refer to the list of main meetings and events, found in the “agenda” part of our site.

communIcateThe FNEM is present at the major demonstrations, awards, shows and events with which it is a partner. It ensures the promotion of the distance selling and e-commerce sector among the decision- makers and opinion leaders.At the same time, it maintains regular contacts with the professional press and media for which it remains a privileged source of information in its field.

regulateThe FNEM has attached great importance to the promotion of rules based on the values of

transparency and respect of the consumer. These rules guarantee the professional

standards of ethics and help reinforce consumer’s confidence for the interest of the

entire profession.The FNEM has a professional code, which is

regularly updated to adapt to the technological and legislative evolutions, as well as a Quality Charter.

Any member company is committed to respect the FNEM general principles and rules set out by the codes

and charters FNEM, both, in both letter and spirit.

Role and missionsrole and missions

COMMITTEE OF E-TRADERS

COMMITTEE OF E-TRADERS

Recommend strategies for communication.

Create guides for the security in the site for

the E-Traders.

Impose and standardize the terms and

conditions.

Organize the morning’s debates.

Convey, control messages and FNEM

events.

Start Weekly News of E-Com.

Manage the media relationship.

Establish a platform

E-Disputes run by law firm partners.

Create guides E-Consumer.

Inflicting conditions of sale.

Create sheets of tips.

Enhance the image of FNEM.

initiate partnerships with NGOs, offices ...

Build a lobbying network.

Organize debates with the senior’s government

officials.

COMMUNICATION COMMITTEE

E-CONSUMER COMMITTEE

E-CONSUMER COMMITTEE

INSTITUTIONAL COMMITTEE

INSTITUTIONAL COMMITTEE

MISSIONS

SUMMARY OF PLAN OF ACTION

COMMUNICATION COMMITTEE

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Plan of action

OF 2012-2013

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e-commerce academy

e-stitm@r Program

the cyBer-traders’ guide

the e-consumers ‘guide

ouR Projects

Our PrOjects our Projects

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e-commerce academyMore than 16 million Moroccans are now using the purchase online. The e-commerce still posted this year a growth of more than 72%, which makes this channel greatly coveted. New e-commerce sites are created every day, mass distribution reinvested, banks and insurers are increasing initiatives to promote the on-line subscription and brands also open new shops to sell their products directly.

Animated by real experts, the E-Commerce Academy trainings are based on a unique project experience, associated with a high level of expertise and pedagogy. In tune with the projects reality, our trainings insure a real return on investment with an important gain of time that may be measured in weeks.

The training will be richly documented and illustrated by numerous case studies. In addition, each participant will have to build throughout the training a business model and a business plan for an e-commerce activity in the area of his choice (new concept 100% online, multi-channel distribution ...)

www.ecommerce-academy.pro

the certIFIcate

At the end of the training, after the learning assessment and the summary report (business plan), the FNEM will present

the e-commerce certificate to participants who have completed the cycle.

Who Is thIs traInIng For ? This training is intended for people who need to manage and develop an e-commerce site or transactional applications of a website. This training is for people who do not speak precisely the specific techniques and tools of marketing and Internet commerce. However, it

requires a minimum knowledge of the principles of distribution

and marketing and a minimum culture of the Internet.

Our PrOjects our Projects

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e-stItm@r programIn the framework of its Action Plan of 2012, the National Federation of E-Commerce (FNEM) in Morocco launched the e-Stitm @ r program in order to enable young entrepreneurs to create their low-budget E-business. Through this program, the FNEM opens the doors of entrepreneurship to the young Moroccan talents.The FNEM, by means of its internal teams as well as its volunteer consultants from several areas: legal, financial, communication, computer science etc. ... all will be mobilized to guide, create and develop the projects with the future young managers.

the cyBer-traders’ guIdeThe National Federation of E-Commerce in Morocco has implemented recommendations for the e-traders, which are grouped into 17 phases.These recommendations will help them disco-ver all the right questions they will have to res-pond to launch their shops on the Internet.The advices found in this guide will enable them to assess their potentials and study a financial plan. Hence, to create a business, the E-trader will have to previously adapt an e-commerce ap-plication.To develop customer loyalty and improve its activity becomes more than necessary. This ex-plains the obligation to recognize and respect the charters governed by the National Federa-tion of E-Commerce in Morocco.

the e-consumers ‘guIde

The National Federation of E-Commerce in Morocco, aims at defending the E-Commerce actors in Morocco by establishing a guide for the E-consumers. The latter will guide in case of litigation, while indicating the institutions to which they can contact, particularly the procedures to follow. We can, then, say that thanks to this guide, the world of e-commerce will no longer be a secret for consumers and but will help them to avoid potential troubles.

Our PrOjects our Projects

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the fnem Portal

e-commerce neWs

litigation Platform

the e-commerce exPo

the e-commerce aWards

nos suPPorts

a young federation and distinguished Projects …Our suppOrtsour suPPorts

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e-commerce neWsMorocco has more than 798 e-Commerce sites, but the information in this field is almost non-existent today. Fruitful, useful, revealing, sometimes unexpected ...information for the distance purchase and sale, and the e-commerce in particular is necessary. This situation led which led to the creation of the monthly E-Com News, Web Portal, and the Mobile Version available on iPhone, Android, Black Berry, which will be a reference for the E-Commerce actors in the kingdom under the guidance of FNEM (the National Federation of E-Commerce in Morocco).

It will, thus, expose the problems faced by the online traders and consumers, facilitate the analysis of the e-commerce actor, decipher trends, promote innovative approaches and creations and provide practical advice and guide the e-traders and e-consumers.

We will accompany you step by step on the evolution of the e-commerce in Morocco, we will inform you, we will guide you, we will advise you, until the potential or confirmed e-traders and consumers take advantage of the elusive world of E-Commerce.

www.ecom-news.com

the Fnem portal

The FNEM portal is a space of encounter and exchange between professionals, experts, representatives of associations, institutions and governments. It suggests to its members current topics of special interest for companies of this field.

www.fnem.org.ma

The FNEM has implemented a plat-form of litigation, commonly referred to as E-Litigations, to manage

the problem that exists between the e-trader and the

consumers. This platform is led by the mediation service which

guarantees and manages the problems related to internet and that occurs between the two parties. This mediation

service has an ethics charter, which guarantees the

respect of its principles. This enables the different parties in litigations to reach an amicable agreement.The mediator and his team will respect a strict obligation of confidentiality in the frame of the issues they will have deal with. Will be confidential, the name of the parties and the circumstances related to each case. Will also be confidential, the exchanges that will occur in the course of the mediation process and the found agreements. The latters can not be disclosed to any other third party without the consent of the concerned parties. Some examples of agreements could, however, after de-identification be included in the annual report of service.

www.elitige.org

Our suppOrtsour suPPorts

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After a very successful first edition of E-Commerce Expo exhibition, held from 03 to 05 November 2011, The FNEM is pleased to announce that the second edition will be held in 2013 in Casablanca. The national and international E-Commerce actors and will meet at the same platform for 3 days, on an area of over 14 000 m2 to present the updates on this booming sector in Morocco, currently with a massive expansion.It is in this sense that the FNEM, for this second edition of E-Commerce Expo is even more innovative and offers a forward-thinking concept to help you, your future partners and exhibitors, live a unique and unparalleled experience. www.ecommerce-expo.ma

e-commerce expo

lItIgatIon platForm

Our suppOrtsour suPPorts

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the e-commerce aWardsThe FNEM held its second event under the aegis of the Ministry of Industry, Trade and New Technologies, in partnership with Casablanca Chamber of Commerce, Industry and Service: the E-commerce Awards with a prize award ceremony during the Gala evening held on May 25, 2012 at the CCISC headquarters.It is a competition that highlights the innovations of the year in the e-commerce field, while identifying those actors likely to bring to market effective responses, whether proven or full of promises.To accomplish this event, the FNEM brings together its jury in five committees, headed by a President of the E-Commerce Awards. With such jury, the e-Commerce Awards will undoubtedly be a complete success, and will propel the E-Commerce in Morocco to the place it deserves. www.ecommerce-awards.org

the e-commerce meetIngsTrade is the life of our neighborhoods. However, in recent years, it is subject to intense changes, as a result of changing consumption patterns and the advent of ICT, as well as of competition of new Trade points and a binding regulatory environment.

To promote the development of the e-commerce in Morocco in this fast-changing environment, the FNEM decided to organize the 1st Meetings of e-commerce in Morocco. This day will be an opportunity for e-traders, their representatives and all local economic actors to speak and discuss the conditions and terms of the development of trade and outreach activities in the capital.

www.lesassisesduecommerce.com

Our suppOrtsour suPPorts

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ConTACT usnational federation of E-commerce in Morocco

7 street Najib Mahfoud - District Gauthier B.P. :20 060 - Casablanca - MOROCCO.

Phone : + 212(0) 522 27 44 79 Fax : + 212(0) 522 85 57 76

BOX ELO : +212(0) 6 66 108 189 Email : contact@fnem.org

Web Site : www.fnem.org.ma