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Plaster Student Union Social Media Assessment Fall 2014 Missouri State University Freudigmann, Kari Jo
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Page 1: Plaster Student Union€¦ · These offices and outlets were selected due to their dominating or developing presence on social media as they relate to the PSU. DATA COLLECTION TIME

Plaster Student Union Social Media Assessment

Fall 2014

Missouri State University

Freudigmann, Kari Jo

Page 2: Plaster Student Union€¦ · These offices and outlets were selected due to their dominating or developing presence on social media as they relate to the PSU. DATA COLLECTION TIME

OVERVIEW Throughout the Plaster Student Union (PSU), social media is primarily used to promote events,

share important information, and give updates to students on past events.

OUTCOMES The major purpose and outcome for this assessment is to make students more aware of services,

events, and information from different functional areas. This is to be done by taking any of the

recommendations in this report back to each of the offices to help tailor their social media

presence more to their purpose.

PARTICIPANTS The different offices that were assessed as a part of this project were Event and Meeting

Services, Fraternity and Sorority Life, Leadership Development, Level 1 Game Center, Office of

Student Engagement, Student Activities Council, and the Student Organization Funding

Allocation Council.

The different social media outlets that were assessed were Twitter, Facebook, Instagram, and

Blogs.

These offices and outlets were selected due to their dominating or developing presence on

social media as they relate to the PSU.

DATA COLLECTION TIME FRAME Data was collected throughout the fall semester of 2014. Specific dates ranged from

September 22, 2014 through December 8, 2014.

DATA COLLECTION METHODS Data was collected through a form created on Microsoft Access. The form asked for seven

specific pieces of information:

1. The office/department, which was answered with a drop down list of the above-

mentioned function areas as well as the Information Desk and Graphic Design area

(which do not currently have social media accounts).

2. The social media account, which was answered with a drop down list of the above-

mentioned social media outlets as well as Tumblr and an “other” category that served as

a catch-all.

3. The date the post was submitted, which was answered with a calendar date.

4. The type of post, which was answered with a checkbox drop down list that consisted of

Text, Photograph, Video, Link, Event (Facebook specific to Events), Others tagged

(mentions), and shared (shared, retweeted, etc.).

5. Whether this post was for an event, which was answered with a single check box.

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6. How many days in advance was the notification (only used when the above box was

checked), which was answered with a positive whole number for future events, a zero for

events happening the day of the post, and a negative whole number for recaps of

events.

7. The number of Followers/Fans, which was answered with a whole number related to the

number of followers or fans each specific social media account had for each day of

data collection.

This data was automatically filtered into a spreadsheet and the information was then filtered into

each functional area as well as a separate query for followers/fans. The data for each

functional area and followers/fans was then created into an aesthetically-pleasing report (see

attached).

LIMITATIONS As this assessment was not the main task of my semester, it was usually put to the back-burner

when a student eBulletin needed to be completed or a special project was more important.

The recommendations are also limited to what the data represents as well as notes made during

data collection; verbatim text of each post was not a part of this assessment. Lastly, the data for

followers/fans could only be reported on days where data was collected. There is no way of

determining the number of followers/fans retrospectively.

SUMMARY Of the assessed departments, there are 21 different social media accounts with Facebook and

Twitter being the most-utilized (6), Instagram trailing closely with 5 accounts, and blogs having 4

accounts. Facebook has the most followers (5,876), followed by Twitter (5,767), and way behind

the pack is Instagram with 1,744. There is no way of determining how many people read the

blogs. Fraternity and Sorority Life as well as Student Activities Council dominate the social media

realm. Twitter is the platform that has the most number of posts, followed by Facebook, blogs,

and then Instagram.

RECOMMENDATIONS Below are my recommendations for each office’s social media accounts.

EVENT AND MEETING SERVICES

Overall, Event and Meeting Services is a growing social media presence. Twitter is by far

the fastest growing platform for this office.

FACEBOOK

The Facebook page has minimal posting and has only seen a growth of 3 fans

over the last two months. It is a recommendation, that if this page would like to

mirror the office’s more successful Twitter page, to follow different student

organization Facebook pages and share events they are hosting within the PSU

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as well as tagging these organizations in posts when Event and Meeting Services

is aware of an event occurring within the PSU.

INSTAGRAM

This Instagram account has actually seen a decrease of followers (-1) over the

last two months. No content had been posted during the time of this assessment

and there is no profile picture posted for this account. The recommendation for

this account is to remove it or discuss with the office how this account will fill a

gap in the office’s social media presence.

TWITTER

Twitter is by far the most successful social media platform for this office. Posts are

made to make students aware of events either happening currently or soon. The

majority of posts are either share or include mentions to alert groups of the

information. Event and Meeting Services has nearly doubled the amount of

followers during the time of this assessment to 103.

FRATERNITY AND SORORITY LIFE

Overall, Fraternity and Sorority Life has one of the most effective social media presences

of all the functional areas assessed.

BLOG

Fraternity and Sorority Life has a blog, but there has not been a post made since

June 4, 2014. It is a recommendation to delegate the task of creating a monthly

newsletter or similar post so when students go to this page they see activity.

FACEBOOK

Facebook has been mostly used to make fans aware of upcoming events and

are spread out through the month. The only recommendation for this account is

to post a little more regularly as there are over 1,000 people who follow this

account.

INSTAGRAM

The Instagram has even more followers but less posts. These posts also have the

most interaction (likes and comments) than most other posts by Fraternity and

Sorority Life. A recommendation for this account would be to post slightly more

frequently, but also be careful not to flood follower’s feeds.

TWITTER

This is probably the most successful account of all those that were assessed.

There is an equitable amount of information, future events, and past events

posted about on this account. Posts are varied between photographs, text,

mentions, and those that have been shared. Not all of the events are posted

day of or day before but are also posted with more days in advance as well as

several posts about events that have just happened. There are no

recommendations for this account.

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LEADERSHIP DEVELOPMENT

Overall, Leadership Development seems to have linked profiles, which is very obvious to

those that follow multiple accounts.

BLOG

This blog is consistent in information and has a new post approximately once a

week. There are currently no recommendations for how this blog has been

managed.

FACEBOOK

There is some unique content that is separate from the blog and blog posts are

aesthetically pleasing on this platform. The only recommendation is to continue

creating more unique content other than what is posted on the blog (assuming

that this Facebook page is mostly to direct uses to the blog).

TWITTER

The only posts made on this account are either retweets or posts linked from the

Facebook account. There is a very clear pattern of blog posts, meme Monday,

blog post, meme Monday, etc. The meme images do not show up as images but

links and the blog post tweets are not entirely aesthetically pleasing. A

recommendation would be to unlink the two accounts. The same posts could be

made, but if they are created on Twitter, more people will look at the content.

Meme Monday posts should be posted with a photo rather than a link, and if the

blog posts had a tiny.url, then there would be less text in the tweet; images should

also be rotated in the right direction.

LEVEL 1 GAME CENTER

Overall, the Level 1 Game Center has one of the worst social media presences out of the

functional areas that were assessed. The Facebook page has scarce postings and the

Instagram is never utilized.

FACEBOOK

The Level 1 Game Center has a very specific product to promote, thus there may

not be a lot to post about on a regular basis. There is also a disconnect between

the one who manages the page and those that are actually working in the

center. A recommendation would be to create a plan with the employees of the

center to either get images sent in or allow these employees access to the page

so when something happens in the center, it is posted.

INSTAGRAM

Nothing has been posted on this account since this assessment has started. It is

unknown who has the log in information for this account. If the log in information

is recovered, this account either needs to be removed or a social media plan

needs to be discussed.

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OFFICE OF STUDENT ENGAGEMENT

Overall, the Office of Student Engagement seems to have a similar problem as

Leadership Development. The platforms are all linked, which does not allow for unique

data to be administered.

BLOG

This blog spotlights one organization a week. It is consistent and works well for the

missions of this blog. There are currently no recommendations for how this blog

has been managed.

FACEBOOK

The Facebook page is clearly linked with the blog. There is limited unique

contact from the blog. A recommendation would be to share more statuses from

pages of offices within the Office of Student Engagement if there is not enough

unique information from the office itself.

TWITTER

The Twitter feed is in the same status as the Facebook page. The only

recognizable purpose of the Twitter account would be to funnel individuals to the

blog. It may be a recommendation to post other information (retweets from

areas the office supports) or to eliminate the page altogether. There are quite a

few followers, so it may make more sense to support other areas.

STUDENT ORGANIZATION FUNDING ALLOCATION COUNCIL

Overall, the Student Organization Funding Allocation Council has not posted a lot on any

social media accounts. Each of these accounts is new and is not gaining a lot of

attention.

INSTAGRAM

No posts on Instagram have been made since the beginning of this assessment.

It is a recommendation to eliminate this account or create a strategic plan for

how this account will be utilized in the future.

TWITTER

This account gained some traction in November, which was around the time that

the account was producing live tweets from the SOFAC meetings. A

recommendation would be to continue this method as well as posting about

events that have been funded by SOFAC.

STUDENT ACTIVITIES COUNCIL

Overall, the Student Activities Council has a major social media presence on campus.

The mission of SAC is to provide students with quality programming for free. In saying this,

there is a lot of material with which SAC can work.

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BLOG

The Student Activities Council blog has been untouched since April 1, 2013; over

a year and a half ago. It is recommended that this blog be utilized to post about

major events or even feature the board members throughout the year and what

their position entails. If this is not a plan, then the blog should be removed from

the Missouri State blog listings.

FACEBOOK

The Facebook page is under-utilized. Over 2,500 people follow the page and the

last six of nine posts were essentially the same thing. It is a major

recommendation to create more content for this social media platform. It is also

a suggestion to create Facebook “Events” for the different major events (movies,

concerts, speakers, after hours, etc.). This way if an event has to be changed

(rain location, cancellation, etc.) more students are informed of these changes.

It also allows for those attending to share the event with friends.

INSTAGRAM

Only one photograph has been posted on Instagram since this assessment

started. There are nearly 500 individuals that follow this platform. A

recommendation would be to take at least one photograph while at different

events to be posted on this account. It is also a suggestion to post fliers of

upcoming events on Instagram.

TWITTER

Twitter is the best-utilized platform by SAC. There are frequent posts about events,

usually ranging from day-of to 3 days prior to the event. A lot of these posts are

simply text, however. It is a recommendation to post a photo of the flier of the

event on the Tweet and to post photographs of the event in progress if live

Tweeting.

APPENDIX Attached are the data reports that were exported from Microsoft Access. These reports are in

the following order:

Followers/Fans

Event and Meeting Services

Fraternity and Sorority Life

Leadership Development

Level 1 Game Center

Office of Student Engagement

Student Organization Funding Allocation Council

Student Activities Council

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Followers/Fans

Office/Department Social Media Account Date Posted Followers/Fans

Event and Meeting Services

9/24/2014 49Facebook

9/25/2014 49Facebook

9/26/2014 49Facebook

10/1/2014 49Facebook

10/2/2014 49Facebook

10/8/2014 51Facebook

10/16/2014 52Facebook

10/22/2014 52Facebook

10/30/2014 52Facebook

11/5/2014 52Facebook

12/5/2014 52Facebook

12/8/2014 52Facebook

9/24/2014 8Instagram

9/25/2014 8Instagram

9/26/2014 8Instagram

10/1/2014 8Instagram

10/2/2014 8Instagram

10/8/2014 8Instagram

10/16/2014 8Instagram

10/22/2014 8Instagram

10/30/2014 8Instagram

11/5/2014 8Instagram

12/5/2014 7Instagram

12/8/2014 7Instagram

9/24/2014 56Twitter

9/25/2014 59Twitter

9/26/2014 61Twitter

10/1/2014 61Twitter

10/2/2014 62Twitter

Monday, December 08, 2014 Page 1 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

10/8/2014 65Twitter

10/16/2014 69Twitter

10/22/2014 73Twitter

11/5/2014 86Twitter

12/5/2014 102Twitter

12/8/2014 103Twitter

Fraternity and Sorority Life

9/24/2014 1030Facebook

9/25/2014 1031Facebook

9/26/2014 1031Facebook

10/1/2014 1037Facebook

10/2/2014 1038Facebook

10/8/2014 1038Facebook

10/16/2014 1042Facebook

10/22/2014 1057Facebook

10/30/2014 1062Facebook

11/5/2014 1064Facebook

12/5/2014 1088Facebook

12/8/2014 1089Facebook

9/24/2014 832Instagram

9/25/2014 1081Instagram

9/26/2014 1082Instagram

10/1/2014 1116Instagram

10/2/2014 1116Instagram

10/8/2014 1169Instagram

10/16/2014 1174Instagram

10/22/2014 1182Instagram

10/30/2014 1192Instagram

11/5/2014 1196Instagram

12/5/2014 1236Instagram

12/8/2014 1237Instagram

9/25/2014 2029Twitter

9/26/2014 2029Twitter

Monday, December 08, 2014 Page 2 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

10/1/2014 2066Twitter

10/2/2014 2076Twitter

10/8/2014 2085Twitter

10/16/2014 2113Twitter

10/22/2014 2123Twitter

10/30/2014 2130Twitter

11/5/2014 2135Twitter

12/5/2014 2164Twitter

12/8/2014 2173Twitter

Leadership Development

9/24/2014 215Facebook

9/25/2014 215Facebook

9/26/2014 215Facebook

10/1/2014 217Facebook

10/2/2014 218Facebook

10/8/2014 218Facebook

10/16/2014 222Facebook

10/22/2014 227Facebook

10/30/2014 228Facebook

11/5/2014 229Facebook

12/5/2014 279Facebook

12/8/2014 278Facebook

9/24/2014 172Twitter

9/25/2014 172Twitter

9/26/2014 173Twitter

10/1/2014 177Twitter

10/2/2014 177Twitter

10/8/2014 179Twitter

10/16/2014 183Twitter

10/22/2014 181Twitter

10/30/2014 184Twitter

11/5/2014 186Twitter

12/5/2014 195Twitter

12/8/2014 197Twitter

Monday, December 08, 2014 Page 3 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

Level 1 Game Center

9/24/2014 271Facebook

9/25/2014 271Facebook

9/26/2014 271Facebook

10/1/2014 271Facebook

10/2/2014 271Facebook

10/8/2014 270Facebook

10/16/2014 271Facebook

10/22/2014 271Facebook

10/30/2014 273Facebook

11/5/2014 273Facebook

12/5/2014 275Facebook

12/8/2014 276Facebook

9/25/2014 5Instagram

9/26/2014 5Instagram

10/1/2014 5Instagram

10/2/2014 5Instagram

10/8/2014 5Instagram

10/16/2014 5Instagram

10/22/2014 5Instagram

10/30/2014 5Instagram

11/5/2014 5Instagram

12/5/2014 5Instagram

12/8/2014 5Instagram

Office of Student Engagement

9/25/2014 1530Facebook

9/26/2014 1531Facebook

10/1/2014 1531Facebook

10/2/2014 1531Facebook

10/8/2014 1532Facebook

10/16/2014 1535Facebook

10/22/2014 1537Facebook

10/30/2014 1539Facebook

Monday, December 08, 2014 Page 4 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

11/5/2014 1539Facebook

12/5/2014 1541Facebook

12/8/2014 1541Facebook

9/24/2014 620Twitter

9/25/2014 622Twitter

9/26/2014 624Twitter

10/1/2014 631Twitter

10/2/2014 632Twitter

10/8/2014 641Twitter

10/16/2014 652Twitter

10/22/2014 659Twitter

10/30/2014 663Twitter

11/5/2014 669Twitter

12/5/2014 676Twitter

12/8/2014 677Twitter

SOFAC

10/8/2014 8Instagram

10/16/2014 8Instagram

10/22/2014 8Instagram

10/30/2014 8Instagram

11/5/2014 9Instagram

12/5/2014 9Instagram

12/8/2014 9Instagram

10/8/2014 22Twitter

10/16/2014 22Twitter

10/22/2014 22Twitter

10/30/2014 23Twitter

11/5/2014 25Twitter

12/5/2014 45Twitter

12/8/2014 46Twitter

Student Activities Council

9/24/2014 2595Facebook

Monday, December 08, 2014 Page 5 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

9/25/2014 2597Facebook

9/26/2014 2596Facebook

10/1/2014 2604Facebook

10/2/2014 2605Facebook

10/8/2014 2616Facebook

10/16/2014 2617Facebook

10/22/2014 2620Facebook

10/30/2014 2626Facebook

11/5/2014 2627Facebook

12/5/2014 2641Facebook

12/8/2014 2640Facebook

9/24/2014 475Instagram

9/25/2014 478Instagram

9/26/2014 478Instagram

10/1/2014 480Instagram

10/2/2014 481Instagram

10/8/2014 484Instagram

10/16/2014 484Instagram

10/22/2014 484Instagram

10/30/2014 485Instagram

11/5/2014 485Instagram

12/5/2014 486Instagram

12/8/2014 486Instagram

9/24/2014 2486Twitter

9/25/2014 2490Twitter

9/26/2014 2497Twitter

10/1/2014 2504Twitter

10/2/2014 2506Twitter

10/8/2014 2514Twitter

10/16/2014 2530Twitter

10/22/2014 2538Twitter

10/30/2014 2546Twitter

11/5/2014 2551Twitter

12/5/2014 2569Twitter

Monday, December 08, 2014 Page 6 of 7

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Office/Department Social Media Account Date Posted Followers/Fans

12/8/2014 2571Twitter

Monday, December 08, 2014 Page 7 of 7

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Event and Meeting Services

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Facebook

9/24/2014 Photograph

10/13/2014 Link, Text

10/18/2014 Photograph, Text 0

Twitter

9/22/2014 Others Tagged, Text 0

9/23/2014 Shared, Text 0

9/23/2014 Shared, Text 3

9/24/2014 Photograph, Text

9/25/2014 Others Tagged, Text 0

9/26/2014 Photograph, Text

9/27/2014 Photograph, Shared, Text

9/29/2014 Shared, Text 0

9/29/2014 Others Tagged, Text 0

9/30/2014 Others Tagged, Photograph, Text 0

9/30/2014 Others Tagged, Text 0

10/1/2014 Others Tagged, Text 0

10/1/2014 Others Tagged, Text 0

10/2/2014 Others Tagged, Text 0

10/3/2014 Others Tagged, Text

10/3/2014 Others Tagged, Text

10/4/2014 Photograph, Shared, Text 0

10/6/2014 Others Tagged, Photograph, Text

10/6/2014 Others Tagged, Text

Monday, December 08, 2014 Page 1 of 5

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/7/2014 Others Tagged, Text

10/8/2014 Others Tagged, Photograph, Shared, Text

10/8/2014 Others Tagged, Photograph, Shared, Text

10/8/2014 Others Tagged, Text 0

10/9/2014 Others Tagged, Text 0

10/10/2014 Others Tagged, Text

10/13/2014 Link, Text

10/13/2014 Link, Shared, Text 3

10/14/2014 Others Tagged, Photograph, Text

10/16/2014 Others Tagged, Text

10/16/2014 Others Tagged, Text 0

10/17/2014 Others Tagged, Photograph, Text

10/17/2014 Link, Photograph, Text

10/17/2014 Others Tagged, Text 0

10/18/2014 Others Tagged, Photograph, Text

10/22/2014 Others Tagged, Shared, Text 0

10/24/2014 Others Tagged, Photograph, Text

10/24/2014 Photograph, Text

10/24/2014 Photograph, Text 0

10/24/2014 Photograph, Text 0

10/24/2014 Photograph, Text 0

10/24/2014 Others Tagged, Photograph, Text 0

10/24/2014 Others Tagged, Text 0

10/27/2014 Photograph, Text

10/27/2014 Others Tagged, Photograph, Text

10/27/2014 Others Tagged, Text 0

Monday, December 08, 2014 Page 2 of 5

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/28/2014 Photograph, Text

10/28/2014 Text

10/28/2014 Others Tagged, Text 0

10/28/2014 Others Tagged, Photograph, Text 0

10/28/2014 Others Tagged, Photograph, Text 0

10/28/2014 Others Tagged, Photograph, Text 0

10/28/2014 Others Tagged, Text 0

10/29/2014 Link, Others Tagged, Text 0

10/29/2014 Others Tagged, Text 0

10/30/2014 Others Tagged, Text 0

10/30/2014 Link, Text 3

10/31/2014 Link, Shared, Text

10/31/2014 Link, Photograph, Text

10/31/2014 Text

10/31/2014 Link, Text 1

11/1/2014 Link, Text 1

11/2/2014 Text

11/3/2014 Others Tagged, Text

11/4/2014 Photograph, Shared, Text

11/5/2014 Others Tagged, Text 0

11/5/2014 Others Tagged, Text 0

11/6/2014 Link, Shared, Text 4

11/7/2014 Others Tagged, Text 0

11/7/2014 Shared, Text 3

11/9/2014 Others Tagged, Text 0

11/10/2014 Others Tagged, Text

Monday, December 08, 2014 Page 3 of 5

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/10/2014 Link, Shared, Text

11/11/2014 Link, Shared, Text 0

11/11/2014 Others Tagged, Text 0

11/13/2014 Others Tagged, Text 0

11/13/2014 Shared, Text 0

11/14/2014 Others Tagged, Photograph, Shared, Text

11/17/2014 Photograph, Shared, Text

11/17/2014 Link, Others Tagged, Text 0

11/19/2014 Others Tagged, Photograph, Shared, Text 1

11/20/2014 Others Tagged, Photograph, Shared, Text

11/20/2014 Others Tagged, Photograph, Text

11/21/2014 Others Tagged, Text 0

11/21/2014 Others Tagged, Text 0

11/21/2014 Link, Others Tagged, Text 1

11/22/2014 Link, Text 1

11/23/2014 Others Tagged, Text 0

11/24/2014 Others Tagged, Text 0

11/24/2014 Others Tagged, Shared, Text 0

11/24/2014 Others Tagged, Shared, Text 0

11/25/2014 Others Tagged, Photograph, Text

11/25/2014 Others Tagged, Text

11/25/2014 Link, Others Tagged, Text 0

11/25/2014 Link, Others Tagged, Text 0

11/27/2014 Others Tagged, Text

12/1/2014 Link, Shared, Text 0

12/1/2014 Others Tagged, Shared, Text 0

Monday, December 08, 2014 Page 4 of 5

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

12/2/2014 Others Tagged, Shared, Text

12/2/2014 Photograph, Shared, Text 0

12/2/2014 Others Tagged, Photograph, Text 0

12/3/2014 Photograph, Shared, Text

12/3/2014 Others Tagged, Text 0

12/4/2014 Link, Shared, Text

12/4/2014 Others Tagged, Photograph, Shared, Text

12/4/2014 Others Tagged, Photograph, Text

12/5/2014 Text

Monday, December 08, 2014 Page 5 of 5

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Fraternity and Sorority Life

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Facebook

9/22/2014 Photograph, Text -1

9/22/2014 Others Tagged, Text 0

9/23/2014 Photograph, Text

9/24/2014 Others Tagged, Photograph, Shared, Text 9

9/25/2014 Link, Photograph, Shared, Text 5

9/25/2014 Photograph, Shared, Text 25

10/2/2014 Others Tagged, Photograph, Text 0

10/7/2014 Link, Text

10/7/2014 Others Tagged, Photograph, Text

10/14/2014 Text 1

10/16/2014 Text 0

10/21/2014 Shared, Text

10/21/2014 Photograph, Shared, Text

10/21/2014 Link, Photograph, Shared, Text

10/21/2014 Photograph, Shared, Text -2

10/28/2014 Photograph, Shared, Text 0

10/30/2014 Text 1

10/30/2014 Photograph, Text 2

11/5/2014 Text -4

11/16/2014 Text

11/20/2014 Text

12/2/2014 Link, Text

12/4/2014 Text

Monday, December 08, 2014 Page 1 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

12/4/2014 Photograph, Shared, Text 4

12/8/2014 Photograph

12/8/2014 Photograph

Instagram

9/22/2014 Photograph, Text -1

9/22/2014 Photograph, Text 0

10/13/2014 Photograph, Text

10/21/2014 Photograph, Text, Video

10/24/2014 Photograph, Text

10/30/2014 Photograph, Text 2

11/7/2014 Photograph, Text -1

11/19/2014 Photograph, Text 1

11/21/2014 Photograph, Text

11/27/2014 Photograph, Text

12/4/2014 Photograph, Text 1

12/7/2014 Others Tagged, Photograph, Text

Twitter

9/25/2014 Others Tagged, Shared, Text

9/25/2014 Others Tagged, Shared, Text

9/25/2014 Shared, Text 0

9/25/2014 Others Tagged, Shared, Text 5

9/27/2014 Text 0

9/27/2014 Others Tagged, Shared, Text 0

9/27/2014 Text 1

9/28/2014 Others Tagged, Photograph, Text

9/28/2014 Text

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

9/28/2014 Text

9/28/2014 Text

9/28/2014 Others Tagged, Photograph, Shared, Text

9/28/2014 Others Tagged, Shared, Text

9/28/2014 Others Tagged, Shared, Text

9/28/2014 Others Tagged, Shared, Text 0

9/28/2014 Others Tagged, Text 0

9/28/2014 Photograph, Text 0

9/29/2014 Others Tagged, Photograph, Shared, Text 0

9/29/2014 Others Tagged, Shared, Text 0

9/29/2014 Others Tagged, Shared, Text 1

9/29/2014 Others Tagged, Photograph, Shared, Text 3

9/29/2014 Shared, Text 14

9/30/2014 Others Tagged, Photograph, Shared, Text

9/30/2014 Others Tagged, Text 0

9/30/2014 Others Tagged, Shared, Text 0

9/30/2014 Others Tagged, Photograph, Text 1

10/1/2014 Text

10/1/2014 Others Tagged, Shared, Text

10/1/2014 Others Tagged, Shared, Text

10/1/2014 Photograph, Text 0

10/1/2014 Others Tagged, Shared, Text 0

10/2/2014 Others Tagged, Shared, Text 0

10/2/2014 Photograph, Text 0

10/2/2014 Others Tagged, Text 24

10/3/2014 Photograph, Text

Monday, December 08, 2014 Page 3 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/5/2014 Photograph, Text

10/6/2014 Text

10/6/2014 Others Tagged, Photograph, Shared, Text 0

10/6/2014 Photograph, Text 0

10/7/2014 Text

10/10/2014 Others Tagged, Photograph, Shared, Text 12

10/11/2014 Shared, Text

10/12/2014 Text

10/12/2014 Photograph, Shared, Text

10/12/2014 Text

10/12/2014 Link, Text

10/13/2014 Link, Others Tagged, Shared, Text

10/13/2014 Others Tagged, Text

10/13/2014 Shared, Text 0

10/14/2014 Others Tagged, Shared, Text

10/14/2014 Text -1

10/14/2014 Others Tagged, Shared, Text -1

10/14/2014 Link, Shared, Text 0

10/15/2014 Others Tagged, Text

10/15/2014 Others Tagged, Shared, Text 0

10/15/2014 Shared, Text 1

10/16/2014 Text

10/16/2014 Text 0

10/16/2014 Text 0

10/18/2014 Text

10/19/2014 Others Tagged, Text -1

Monday, December 08, 2014 Page 4 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/20/2014 Text 2

10/20/2014 Others Tagged, Photograph, Shared, Text 12

10/21/2014 Photograph, Text

10/21/2014 Photograph, Text

10/21/2014 Others Tagged, Shared, Text

10/21/2014 Others Tagged, Photograph, Shared, Text

10/21/2014 Link, Shared, Text

10/21/2014 Others Tagged, Shared, Text 0

10/21/2014 Others Tagged, Shared, Text 0

10/22/2014 Others Tagged, Shared, Text

10/22/2014 Others Tagged, Photograph, Shared, Text 0

10/22/2014 Shared, Text 0

10/22/2014 Text 0

10/22/2014 Photograph, Shared, Text 1

10/22/2014 Photograph, Shared, Text 4

10/22/2014 Text 9

10/22/2014 Others Tagged, Text 9

10/22/2014 Others Tagged, Shared, Text 10

10/23/2014 Photograph, Shared, Text 1

10/23/2014 Others Tagged, Shared, Text 3

10/24/2014 Shared, Text

10/24/2014 Others Tagged, Text 0

10/26/2014 Shared, Text 1

10/26/2014 Others Tagged, Photograph, Shared, Text 3

10/27/2014 Others Tagged, Photograph, Text 0

10/27/2014 Others Tagged, Shared, Text 1

Monday, December 08, 2014 Page 5 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/27/2014 Others Tagged, Shared, Text 1

10/27/2014 Shared, Text 2

10/27/2014 Shared, Text 4

10/27/2014 Shared, Text 4

10/27/2014 Link, Text 4

10/28/2014 Text

10/29/2014 Text

10/29/2014 Others Tagged, Photograph, Shared, Text 0

10/29/2014 Others Tagged, Shared, Text 0

10/29/2014 Text 0

10/29/2014 Text 2

10/29/2014 Others Tagged, Photograph, Shared, Text 3

10/29/2014 Text 3

10/29/2014 Others Tagged, Photograph, Shared, Text 8

10/29/2014 Link, Photograph, Shared, Text 90

10/30/2014 Text

10/30/2014 Others Tagged, Shared, Text 0

10/30/2014 Photograph, Shared, Text 0

10/30/2014 Shared, Text 0

10/30/2014 Text 1

10/30/2014 Photograph, Text 2

10/31/2014 Text

10/31/2014 Text

10/31/2014 Text 0

10/31/2014 Text 0

10/31/2014 Text 1

Monday, December 08, 2014 Page 6 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/31/2014 Others Tagged, Shared, Text 1

11/1/2014 Others Tagged, Text

11/1/2014 Text

11/1/2014 Text 0

11/2/2014 Text

11/3/2014 Text 4

11/3/2014 Others Tagged, Text 4

11/4/2014 Others Tagged, Shared, Text

11/5/2014 Text

11/5/2014 Others Tagged, Shared, Text 0

11/6/2014 Text

11/7/2014 Others Tagged, Photograph, Shared, Text

11/7/2014 Text

11/9/2014 Others Tagged, Text

11/10/2014 Text 4

11/11/2014 Others Tagged, Text

11/11/2014 Others Tagged, Shared, Text 0

11/13/2014 Text

11/13/2014 Others Tagged, Shared, Text 0

11/15/2014 Others Tagged, Text

11/16/2014 Others Tagged, Photograph, Shared, Text 15

11/17/2014 Text

11/17/2014 Others Tagged, Text

11/17/2014 Text

11/17/2014 Photograph, Text 2

11/18/2014 Photograph, Shared, Text

Monday, December 08, 2014 Page 7 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/19/2014 Text

11/19/2014 Text 0

11/19/2014 Others Tagged, Photograph, Shared, Text 0

11/19/2014 Photograph, Text 0

11/19/2014 Others Tagged, Photograph, Text 1

11/20/2014 Shared, Text

11/20/2014 Shared, Text

11/20/2014 Text

11/20/2014 Shared, Text

11/20/2014 Link, Text

11/20/2014 Shared, Text

11/20/2014 Shared, Text

11/20/2014 Shared, Text

11/20/2014 Shared, Text

11/20/2014 Shared, Text

11/20/2014 Text

11/20/2014 Photograph, Text 0

11/20/2014 Others Tagged, Photograph, Shared, Text 0

11/20/2014 Shared, Text 0

11/23/2014 Others Tagged, Photograph, Shared, Text 1

11/24/2014 Others Tagged, Text 0

11/24/2014 Photograph, Text 0

11/27/2014 Others Tagged, Text

11/30/2014 Others Tagged, Text

11/30/2014 Others Tagged, Shared, Text

11/30/2014 Others Tagged, Photograph, Text 1

Monday, December 08, 2014 Page 8 of 9

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

12/1/2014 Others Tagged, Photograph, Shared, Text

12/2/2014 Link, Text

12/2/2014 Others Tagged, Photograph, Shared, Text 0

12/2/2014 Others Tagged, Shared, Text 0

12/3/2014 Text 0

12/3/2014 Text 0

12/4/2014 Others Tagged, Shared, Text

12/4/2014 Text

12/4/2014 Others Tagged, Text

12/4/2014 Others Tagged, Photograph, Shared, Text 0

12/4/2014 Link, Text 4

12/5/2014 Text

12/5/2014 Others Tagged, Photograph, Text 0

12/5/2014 Others Tagged, Text 0

12/5/2014 Others Tagged, Photograph, Shared, Text 0

12/7/2014 Photograph, Text

12/7/2014 Photograph, Text

12/7/2014 Text

12/7/2014 Others Tagged, Photograph, Text

12/7/2014 Photograph, Text

12/7/2014 Others Tagged, Text

12/7/2014 Text

Monday, December 08, 2014 Page 9 of 9

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Leadership Development

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Blog

9/26/2014 Link, Photograph, Text

10/10/2014 Link, Photograph, Text

10/17/2014 Link, Photograph, Text

10/24/2014 Photograph, Text

10/31/2014 Link, Photograph, Text

11/7/2014 Photograph, Text

11/14/2014 Photograph, Text

11/21/2014 Photograph, Text

11/28/2014 Photograph, Text

12/5/2014 Photograph, Text

Facebook

9/22/2014 Photograph

9/26/2014 Link, Photograph, Text

9/29/2014 Photograph, Text

9/30/2014 Link

9/30/2014 Link, Text 1

10/2/2014 Others Tagged, Photograph, Text

10/3/2014 Link, Others Tagged, Photograph, Text

10/3/2014 Link, Photograph, Text

10/10/2014 Link, Others Tagged, Photograph, Text

10/13/2014 Photograph, Text

10/17/2014 Link, Others Tagged, Photograph, Text

10/20/2014 Link, Text

Monday, December 08, 2014 Page 1 of 3

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/20/2014 Photograph, Text

10/20/2014 Text, Video

10/24/2014 Link, Others Tagged, Photograph, Text

10/29/2014 Link, Photograph, Text 22

10/30/2014 Others Tagged, Photograph, Text

10/31/2014 Others Tagged, Text

10/31/2014 Link, Others Tagged, Photograph, Text

11/3/2014 Photograph, Text

11/7/2014 Photograph

11/7/2014 Link, Others Tagged, Photograph, Text

11/14/2014 Link, Others Tagged, Photograph, Text

11/19/2014 Link, Photograph, Text 1

11/21/2014 Link, Photograph, Text

11/24/2014 Photograph, Text

11/28/2014 Link, Others Tagged, Photograph, Text

12/1/2014 Photograph, Text

12/1/2014 Text 0

12/5/2014 Link, Others Tagged, Photograph, Text

12/8/2014 Photograph, Text

Twitter

9/22/2014 Photograph

9/26/2014 Link, Photograph, Text

9/29/2014 Link

9/30/2014 Link, Text 1

10/3/2014 Link, Photograph, Text

10/3/2014 Link, Photograph, Text

Monday, December 08, 2014 Page 2 of 3

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/9/2014 Link, Text

10/10/2014 Link, Text

10/13/2014 Link, Text

10/17/2014 Link, Photograph, Text

10/20/2014 Link, Text

10/24/2014 Link, Text

10/29/2014 Text 22

10/29/2014 Link, Photograph, Text 90

10/31/2014 Link, Photograph, Text

11/3/2014 Photograph, Text

11/7/2014 Link, Text

11/10/2014 Link

11/13/2014 Link, Photograph, Text 7

11/14/2014 Link, Photograph, Text

11/17/2014 Link

11/19/2014 Link, Photograph, Text 1

11/20/2014 Others Tagged, Shared, Text 0

11/21/2014 Link, Text

11/24/2014 Link

11/28/2014 Link, Text

12/1/2014 Link

12/5/2014 Link, Photograph, Text

12/8/2014 Link

Monday, December 08, 2014 Page 3 of 3

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Level 1 Games Center

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Facebook

9/30/2014 Photograph, Text 1

10/1/2014 Text 0

10/2/2014 Photograph, Shared, Text

10/6/2014 Event 7

10/30/2014 Text

11/5/2014 Others Tagged, Photograph, Shared, Text 7

11/25/2014 Others Tagged, Photograph, Shared, Text

12/1/2014 Text

12/1/2014 Others Tagged, Text 1

12/4/2014 Others Tagged, Shared, Text

Monday, December 08, 2014 Page 1 of 1

Page 33: Plaster Student Union€¦ · These offices and outlets were selected due to their dominating or developing presence on social media as they relate to the PSU. DATA COLLECTION TIME

Office of Student Engagement

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Blog

9/22/2014 Photograph, Text

10/6/2014 Photograph, Text

10/22/2014 Photograph, Text

11/3/2014 Photograph, Text

11/10/2014 Link, Photograph, Text

11/17/2014 Photograph, Text

11/24/2014 Photograph, Text

Facebook

9/22/2014 Photograph, Text

9/22/2014 Others Tagged, Photograph, Shared, Text

9/22/2014 Text 1

9/22/2014 Text 2

10/6/2014 Link, Photograph, Text

10/10/2014 Link, Others Tagged, Photograph, Shared, Text

10/17/2014 Event, Shared, Text 0

10/20/2014 Link, Others Tagged, Photograph, Text

10/22/2014 Link, Photograph, Text

10/29/2014 Link, Others Tagged, Photograph, Shared, Text

10/29/2014 Link, Photograph, Shared, Text 22

11/3/2014 Link, Photograph, Text

11/10/2014 Photograph, Text

11/10/2014 Link, Photograph, Text

11/13/2014 Link, Photograph, Text 7

Monday, December 08, 2014 Page 1 of 2

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/14/2014 Link, Text

11/17/2014 Link, Photograph, Text

11/17/2014 Photograph, Text

11/18/2014 Link, Text

11/18/2014 Photograph, Text 6

11/20/2014 Others Tagged, Text

11/21/2014 Text 3

11/24/2014 Photograph, Text

11/24/2014 Text 0

Twitter

9/22/2014 Link, Others Tagged, Text

10/6/2014 Link, Photograph, Text

10/22/2014 Link, Others Tagged, Text

11/3/2014 Link, Photograph, Text

11/10/2014 Link, Photograph, Text

11/14/2014 Link, Text

11/17/2014 Link, Photograph, Text

11/24/2014 Link, Photograph, Text

Monday, December 08, 2014 Page 2 of 2

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Student Organization Funding Allocation Council

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Twitter

9/22/2014 Others Tagged, Text

9/22/2014 Text

9/22/2014 Others Tagged, Text

9/22/2014 Others Tagged, Text

9/22/2014 Others Tagged, Text

9/22/2014 Others Tagged, Text 0

9/23/2014 Link, Others Tagged, Shared, Text 3

10/1/2014 Link, Others Tagged, Photograph, Shared, Text 0

10/3/2014 Link, Others Tagged, Photograph, Shared, Text 0

10/6/2014 Text

10/6/2014 Text 0

10/20/2014 Text

11/19/2014 Text

11/19/2014 Text 5

11/20/2014 Others Tagged, Shared, Text 1

11/24/2014 Text

11/24/2014 Link, Photograph, Shared, Text

11/24/2014 Text

11/24/2014 Photograph, Shared, Text 0

12/1/2014 Photograph, Shared, Text 0

12/6/2014 Photograph, Shared, Text 0

Monday, December 08, 2014 Page 1 of 1

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Student Activities Council

Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

Facebook

9/22/2014 Text 0

9/22/2014 Text 0

9/24/2014 Text 0

9/25/2014 Text 0

9/26/2014 Text 0

10/2/2014 Text 0

10/6/2014 Link, Photograph, Text

10/6/2014 Text 0

10/14/2014 Link, Photograph, Text, Video

10/20/2014 Text 9

10/24/2014 Photograph, Text 0

10/27/2014 Text 2

10/28/2014 Text

11/7/2014 Link, Text

11/7/2014 Photograph, Text 0

11/7/2014 Text 1

11/8/2014 Text 0

11/10/2014 Link, Photograph, Text

11/10/2014 Link, Photograph, Text

11/10/2014 Text

11/10/2014 Text

11/10/2014 Text 0

11/11/2014 Link, Photograph, Text

Monday, December 08, 2014 Page 1 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/12/2014 Link, Photograph, Text

11/13/2014 Link, Photograph, Text

11/14/2014 Link, Photograph, Text

12/1/2014 Text 0

Instagram

10/4/2014 Photograph, Text

Twitter

9/21/2014 Others Tagged, Shared, Text

9/21/2014 Shared, Text

9/21/2014 Others Tagged, Photograph, Shared, Text

9/21/2014 Photograph, Shared, Text

9/21/2014 Others Tagged, Shared, Text

9/21/2014 Text 0

9/22/2014 Shared, Text

9/22/2014 Shared, Text

9/22/2014 Others Tagged, Shared, Text 0

9/22/2014 Shared, Text 0

9/22/2014 Text 0

9/22/2014 Text 0

9/22/2014 Text 0

9/22/2014 Text 0

9/23/2014 Others Tagged, Shared, Text 0

9/23/2014 Text 0

9/23/2014 Shared, Text 1

9/23/2014 Others Tagged, Shared, Text 3

9/23/2014 Shared, Text 3

Monday, December 08, 2014 Page 2 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

9/23/2014 Photograph, Shared, Text 11

9/24/2014 0

9/25/2014 Text

9/25/2014 Text 0

9/25/2014 Photograph, Text 0

9/25/2014 Others Tagged, Shared, Text 2

9/26/2014 Shared, Text

9/28/2014 Text 0

9/29/2014 Text

9/29/2014 Text

9/29/2014 Others Tagged, Photograph, Shared, Text

9/29/2014 Others Tagged, Text 0

9/30/2014 Others Tagged, Photograph, Shared, Text

9/30/2014 Link, Text

9/30/2014 Text 0

9/30/2014 Others Tagged, Shared, Text 0

9/30/2014 Others Tagged, Text 120

10/1/2014 Text

10/1/2014 Others Tagged, Shared, Text 0

10/1/2014 Text 6

10/3/2014 Others Tagged, Text

10/4/2014 Photograph, Text 0

10/6/2014 Link, Text

10/6/2014 Text

10/6/2014 Text, Video 1

10/6/2014 Text 1

Monday, December 08, 2014 Page 3 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/6/2014 Others Tagged, Text 1

10/6/2014 Text 1

10/7/2014 Text 0

10/7/2014 Photograph, Text 0

10/8/2014 Others Tagged, Text

10/10/2014 Others Tagged, Photograph, Shared, Text 0

10/11/2014 Others Tagged, Shared, Text 1

10/13/2014 Text

10/13/2014 Link, Others Tagged, Shared, Text

10/13/2014 Shared, Text 0

10/15/2014 Text 0

10/20/2014 Text 3

10/20/2014 Text 9

10/22/2014 Text 2

10/23/2014 Text

10/23/2014 Text 0

10/24/2014 Shared, Text

10/24/2014 Text 0

10/24/2014 Photograph, Shared, Text 0

10/24/2014 Others Tagged, Photograph, Shared, Text 0

10/27/2014 Text 2

10/28/2014 Text

10/28/2014 Others Tagged, Shared, Text

10/28/2014 Text

10/28/2014 Text 0

10/28/2014 Others Tagged, Photograph, Shared, Text 0

Monday, December 08, 2014 Page 4 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

10/28/2014 Others Tagged, Shared, Text 0

10/28/2014 Text 0

10/28/2014 Others Tagged, Photograph, Shared, Text 2

10/29/2014 Text

10/29/2014 Text 0

10/29/2014 Text 0

10/29/2014 Others Tagged, Shared, Text 0

10/30/2014 Others Tagged, Text 0

10/30/2014 Photograph, Shared, Text 2

10/31/2014 Text 0

11/1/2014 Shared, Text

11/2/2014 Text 0

11/4/2014 Text 1

11/6/2014 Text 1

11/7/2014 Link, Text

11/7/2014 Others Tagged, Photograph, Shared, Text 1

11/7/2014 Others Tagged, Photograph, Shared, Text 1

11/7/2014 Others Tagged, Shared, Text 1

11/7/2014 Text 1

11/7/2014 Text 3

11/8/2014 Others Tagged, Photograph, Text 0

11/9/2014 Link, Text

11/10/2014 Link, Others Tagged, Shared, Text

11/10/2014 Link, Others Tagged, Shared, Text

11/10/2014 Link, Text

11/10/2014 Text

Monday, December 08, 2014 Page 5 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/10/2014 Text 0

11/10/2014 Others Tagged, Shared, Text 0

11/10/2014 Text 0

11/10/2014 Text 0

11/10/2014 Text 60

11/11/2014 Others Tagged, Shared, Text

11/11/2014 Link, Others Tagged, Photograph, Shared, Text

11/11/2014 Link, Text

11/11/2014 Text

11/11/2014 Text

11/11/2014 Text 0

11/11/2014 Text 0

11/11/2014 Text 0

11/12/2014 Link, Text

11/12/2014 Text 0

11/12/2014 Text 1

11/13/2014 Others Tagged, Shared, Text

11/13/2014 Link, Text

11/13/2014 Text 0

11/13/2014 Photograph, Text 0

11/13/2014 Text 0

11/14/2014 Link, Text 0

11/14/2014 Link, Text 0

11/14/2014 Link, Text 0

11/15/2014 Text 0

11/16/2014 Text 0

Monday, December 08, 2014 Page 6 of 7

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Social Media Account Date Posted Type of Post Event? How Many Days in Advance?

11/17/2014 Text

11/17/2014 Others Tagged, Shared, Text

11/17/2014 Text 0

11/18/2014 Text 0

11/20/2014 Others Tagged, Photograph, Shared, Text

11/20/2014 Text 0

11/23/2014 Others Tagged, Shared, Text 0

11/24/2014 Others Tagged, Photograph, Shared, Text

11/24/2014 Link, Others Tagged, Text 0

12/1/2014 Text 0

12/2/2014 Others Tagged, Photograph, Shared, Text

12/2/2014 Others Tagged, Photograph, Shared, Text

12/2/2014 Others Tagged, Photograph, Shared, Text

Monday, December 08, 2014 Page 7 of 7


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