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PLASTIC

Date post: 03-Jan-2016
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PLASTIC. COCONUT DRINK. ASSIGMENT. D evelop a packaging type, the size, and the appearance of the product, as well as the related branding concept developed for the chosen type of packaging and customer target group. - PowerPoint PPT Presentation
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PLASTIC
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Page 1: PLASTIC

PLASTIC

Page 2: PLASTIC

COCONUT DRINK

Page 3: PLASTIC

Develop a packaging type, the size, and the appearance of the product, as well as the related branding concept developed for the chosen type of packaging and customer target group. The consumer is supposed to be physically active and supposed to consume the beverage in fitness centres, on the go, or in the home. The beverage container must be made from plastic. The beverage is intended for marketing in the UK, Denmark, the rest of Scandinavia, and Germany.

ASSIGMENT

Page 4: PLASTIC

CONSUMER

Page 5: PLASTIC

COCONUT DRINK

Page 6: PLASTIC

FITNESS DRINK

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GRAPHIC

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Image boards (Visuel reminder)Fly on the wall observation (Public spaces)Observation (Systematic recording)Design Ethnography (Different methods)Personas (Archetypal descriptions of users)Prototyping (Creation of artifacts)

METHODS

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IMAGE BOARD

Page 10: PLASTIC

FLY ON THE WALL

Page 11: PLASTIC

OBSERVATIONS

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DESIGN ETHNO

Page 13: PLASTIC

PERSONAS

Page 14: PLASTIC

PROTOTYPING

Models 1:1

Graphic

Sketching

Rhino models

Page 15: PLASTIC

Tuesday 02.10Kl. 9.15 Jørn Daugaard Plast introduction i Laden Nord (IN DANISH!!!!)

Wednesday 03.10FSC introduktion 9.30-11.0014.00 Jakob Nørregaard from Designit, Laden SydLecture about Add Some (Boottle and graphic design)

Tuesday 09.10Plast ekskursion with Hugo 08.00 departure Nørreport 20 (Sharp!)

Fredag 12.109.15 Crit

PROGRAM


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