Date post: | 03-Jan-2016 |
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PLASTIC
COCONUT DRINK
Develop a packaging type, the size, and the appearance of the product, as well as the related branding concept developed for the chosen type of packaging and customer target group. The consumer is supposed to be physically active and supposed to consume the beverage in fitness centres, on the go, or in the home. The beverage container must be made from plastic. The beverage is intended for marketing in the UK, Denmark, the rest of Scandinavia, and Germany.
ASSIGMENT
CONSUMER
COCONUT DRINK
FITNESS DRINK
GRAPHIC
Image boards (Visuel reminder)Fly on the wall observation (Public spaces)Observation (Systematic recording)Design Ethnography (Different methods)Personas (Archetypal descriptions of users)Prototyping (Creation of artifacts)
METHODS
IMAGE BOARD
FLY ON THE WALL
OBSERVATIONS
DESIGN ETHNO
PERSONAS
PROTOTYPING
Models 1:1
Graphic
Sketching
Rhino models
Tuesday 02.10Kl. 9.15 Jørn Daugaard Plast introduction i Laden Nord (IN DANISH!!!!)
Wednesday 03.10FSC introduktion 9.30-11.0014.00 Jakob Nørregaard from Designit, Laden SydLecture about Add Some (Boottle and graphic design)
Tuesday 09.10Plast ekskursion with Hugo 08.00 departure Nørreport 20 (Sharp!)
Fredag 12.109.15 Crit
PROGRAM