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Plastic Surgery Patient Relationship And Re-Engagement

Date post: 23-Jan-2015
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For plastic surgeons to grow their practice and get patients to buy additional services you need to implement patient relationships and re-engagement strategies to build the relationship AFTER the initial plastic surgery procedure is done. When you follow up repeatedly AFTER the procedure, you are building trust, credibility and authority in the minds of your patients. This strategy alone can increase your revenues by 30% in as quick as 90 days if done correctly.
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BUILD RELATIONSHIPS WITH YOUR PATIENTS AND YOUR REVENUES WILL EXPLODE
Transcript
Page 1: Plastic Surgery Patient Relationship And Re-Engagement

BUILD RELATIONSHIPS

WITH YOUR

PATIENTS AND

YOUR REVENUES WILL EXPLODE

Page 2: Plastic Surgery Patient Relationship And Re-Engagement

Wouldn’t you like

those women to

be talking about

you and your

PLASTIC SURGERY PRACTICE?

Page 3: Plastic Surgery Patient Relationship And Re-Engagement

It takes up to 7 touchpoints for many people to pull the trigger and choose the doctor they are going to have the surgery with.

Plastic surgery is

an emotional decision that has deep-rooted issues that go back many decades for some people.

Page 4: Plastic Surgery Patient Relationship And Re-Engagement

My question to you is…

“What are you doing during…and more importantly

AFTER the procedure

to grow your relationship with

patient?“

Page 5: Plastic Surgery Patient Relationship And Re-Engagement

For most patients (and it should be for doctors as well)it’s not about the

money!

Page 6: Plastic Surgery Patient Relationship And Re-Engagement

It’s the emotion of how they are going

to feel about themselves AFTER.

That’s their desire!

Page 7: Plastic Surgery Patient Relationship And Re-Engagement

So your goal is to cement the

relationship long after they have completed the

surgery by following up with

them.

Page 8: Plastic Surgery Patient Relationship And Re-Engagement

I’m talking about sending them valuable plastic surgery information that can

help them heal faster, enjoy their lives better, and

that inform them of other procedures they may be

interested in, in the near future.

I’m not talking about a

birthday and Christmas card,

Page 9: Plastic Surgery Patient Relationship And Re-Engagement

The more contact you have with them, your

practice will be

“in their minds”all the time.

Page 10: Plastic Surgery Patient Relationship And Re-Engagement

And, what does that mean?

It means whenever they are at asocial function, with

family or friends, or even at work, there is a chance they will

bringyou up in conversation.

Page 11: Plastic Surgery Patient Relationship And Re-Engagement

The end result ismore referrals!

Page 12: Plastic Surgery Patient Relationship And Re-Engagement

This is just one of the benefits of building a strong relationship with your patients.

Another benefit is them wanting… …MORE

procedures!

Page 13: Plastic Surgery Patient Relationship And Re-Engagement

The beauty of this is

you were coming from a

good place with your follow

up. Sending informative

and caring information to

them 

long after their procedure was done.

Page 14: Plastic Surgery Patient Relationship And Re-Engagement

There is a strategic to effectively implement

this and get the

response you desire.

Page 15: Plastic Surgery Patient Relationship And Re-Engagement

In today’s “me world” people feel like a number when it comes to

service businesses.  The companies that stand out from

the crowd are the ones that truly

care about their customers (and in your case patients).

Page 16: Plastic Surgery Patient Relationship And Re-Engagement

Go the extra mile with them and it will come back to you in

spades!

Page 17: Plastic Surgery Patient Relationship And Re-Engagement

I know this may sound like a

“no-brainer” but I can tell you…I’ve never seen it done correctly with any plastic surgeon I’ve spoken

to. It takes a strategy, and more importantly

consistency in implementation to see this work

successfully

Page 18: Plastic Surgery Patient Relationship And Re-Engagement

Use Your Smart Phone For The Personal Touch With text messaging being the

defacto way to communicate these

days, what do you think your patient

would do if they got a text from you

making sure they are okay?

I can tell you they would be blown away! This takes you a matter of 30 seconds

tops to send out a text, but it would be

huge in the minds of your patients.

Why not give it a try!

Page 19: Plastic Surgery Patient Relationship And Re-Engagement

Email Is Not Dead Do you have an email marketing strategy for your practice? Trust me it works!

I don’t mean sending an appointment

reminder. Or, a generic follow up, “how

are you doing?”

I’m talking about a strategically planned out email sequence that is

specific to the patients procedure with

helpful information to maximize the

results from their surgery.

Page 20: Plastic Surgery Patient Relationship And Re-Engagement

Email Is Not Dead

And, if you’ve implemented a

strategy to find out what other

procedures they might be interested in,

you can send specific information via

email to help them be better

informed, and ultimately make the

decision to move forward with more

procedures.

Page 21: Plastic Surgery Patient Relationship And Re-Engagement

By implementing “patient re-

engagement” strategies you

can double, triple or more

the lifetime value of EVERY

patient, and at the same time, build a

massive group of raving fans for your

practice.

Page 22: Plastic Surgery Patient Relationship And Re-Engagement

Most Marketing Agencies Have It

Wrong! They Don’t Focus On

Lifetime Value Of EVERY Patient

“Past And Present.”

Page 23: Plastic Surgery Patient Relationship And Re-Engagement

Getting new patients is critical, but equally as important is increasing

the lifetime value of each patient; and turning them into

raving fans of your practice. We can help you achieve

both to maximize your

ROI.

Page 24: Plastic Surgery Patient Relationship And Re-Engagement

This can be an

overwhelming undertaking, and we can take it off

your hands, so you can do what you do best, which is make

people

beautiful!

Contact Us Today ToSchedule A Strategy

Session

STRATEGY SESSION-CLICK HERE TO SCHEDULE IT

TODAY-


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