Date post: | 17-Aug-2015 |
Category: |
Business |
Upload: | scott-willoughby |
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a Platform-as-a-Service company
Player Communication Best Practices
Scott Willoughby Director of Game Operations Success
April 18, 2023 2
Player Communication Best Practices
Scott Willoughby Director of Game Operations Success
April 18, 2023 3
Style & Voice
1.In-World• Dialog• Tutorials• Content
2.Narrator• Transactional• Account-based• Sales/Offers
April 18, 2023 4
Channels
You only have a customer as long as you have a channel. • In-Game
• In-App• External• Push• Email• Web/Social• Platform
April 18, 2023 6
Quality
• Fun• Make communication enjoyable,
use a creative voice, flex your brand
• Informative• Valuable• Engaging
F.I.V.E. Theory
April 18, 2023 7
Quality
• Fun• Informative• Be efficient, don’t overuse channels,
have substance
• Valuable• Engaging
F.I.V.E. Theory
April 18, 2023 8
Quality
• Fun• Informative• Valuable• Always give clear value for peak
engagement
• Engaging
F.I.V.E. Theory
April 18, 2023 9
Quality
• Fun• Informative• Valuable• Engaging• Always include a clear call to action
F.I.V.E. Theory
April 18, 2023 10
Quality
• Fun• Informative• Valuable• Engaging
F.I.V.E. Theory
+2 Bonus• Timely• Relevant
April 18, 2023 11
Goals
• AcquisitionSocial incentives, cross promotions
• EngagementFeatures, events, status, updates
• ConversionSales, offers, new content, ads
• RetentionNew content, special bonuses, help content
April 18, 2023 12
Requirements
• Information• Players• Behaviors• Impact
• Segmenting• Relevance• Timeliness
• Delivery• Permission• Account Access• Tools