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Playgolf Brochure.pdf

Date post: 12-Jan-2016
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WWW.PLAYGOLFWORLD.COM
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Page 1: Playgolf Brochure.pdf

WWW.PLAYGOLFWORLD.COM

Page 2: Playgolf Brochure.pdf

Playgolf is a chain of family friendly golf and leisure destinations. Four of our clubs are located in South East UK and one in Singapore.

Our group strategy focuses on the restructuring of existing golf clubs and the set-up of new golf and leisure venues. Inherently this is achieved by broadening the offer with the addition of a quality destination restaurant, gym and spa areas, adventure golf and baseball for the kids, retail elements, banqueting halls and other activities. This allows our facilities to serve a wide demographic, catering for the whole family as well as the avid golfer.

The other key ingredient is relaxing our approach to golf. Our venues are open to all and we give complete freedom to our guests to dress and use mobile devices as they do in everyday life.

Playgolf top management has been brought in from the fitness and leisure industries, with the aim of building welcoming hospitality and customer service standards within a golf environment.

This dynamic management team has generated cultural change whilst respecting the time honoured traditions that already exist within purchased clubs.

A streamlined operational model, an established brand and a specialised central management team have allowed Playgolf to grow more effectively, taking advantage of economies of scale. Having built a solid foundation on which to expand this exciting concept, Playgolf are in a favourable position to compete with varying multi-sport and family destinations, as well as more traditional golfing venues.

Ask anyone to play image association with the word “golf” and they’ll invariably come up with the well-worn stereotype of middle-aged men in long socks and club jumpers. Belonging to a golf club was a male dominated, member’s only affair, with complicated hoops and hurdles to negotiate before your membership was accepted and you could enter the clubhouse.

The idea of a fun, welcoming and vibrant place to play golf, relax with friends, snack, dine, be pampered, work out or indulge yourself was something of a misnomer.

We challenge the stereotype at Playgolf. We want you to have fun and enjoy our facilities whatever your skill level. From the keen amateur to the pro golfer, we extend a warm welcome to you.

Our venues are a great focal point for the local community. We offer the space and the facilities for fun activities, business meetings, a gossip over coffee, a night out with friends, entertainment for groups of friends, couples, mum and dad ... and the kids too. People make a community and we’re the experts at bringing people together. You can exercise, be pampered, chill with a coffee and a healthy snack or indulge in a meal and a bucket of balls in the evening. RELAX, WORK AND PLAY.

Page 3: Playgolf Brochure.pdf

• 56 bay, two tier, heated, floodlit Driving Range• 9 hole ‘Majors’ Golf Course• Short Game Area• Advanced Coaching Studios• Mini Majors’ Adventure Golf Course• American Golf Superstore• 9 Baseball & Softball Batting Cages• Health & Fitness Centre• Xquisite Beauty & Spa• Harmony Acupuncture• The Kitchen Club Café • Blue Zenzer Restaurant

PLAYGOLF LONDONFACILITIES:

PLAYGOLF LONDON is a state-of-the-art golf and leisure facility in North-West London. Catering for the avid golfer through to offering fun, non-skilled and affordable activities for families throughout the day, as well as providing comprehensive entertainment and value for all ages and standards. A broad mix of facilities ensures the venue is busy at all hours of the day and Playgolf London is able to capitalise on this footfall with extensive food and beverage offerings.

VOTED THE UK'S NO.1 NINE-HOLE GOLF COURSE IN 2012 BY NATIONAL CLUB GOLFER MAGAZINE

WWW.PLAYGOLF-LONDON.COM

Page 4: Playgolf Brochure.pdf

• 24 bay, heated, floodlit Driving Range• 18 hole Golf Course• 9 hole Golf Course• Advanced Coaching Studios• American Golf Store• Health & Fitness Centre• Aspects Beauty Salon• The Kitchen Club Restaurant• Meeting & Banqueting Facilities

PLAYGOLF COLCHESTER is buzzing with excitement after a complete revamp, relaunched as a major golf and leisure community hub in April 2014. The brand new facility is home to every kind of guest, whether they are here to play golf, have a chat over coffee, catch up with a meal and a glass of wine, be pampered or work out in the gym.

PLAYGOLF COLCHESTER

WWW.PLAYGOLFCOLCHESTER.COM

FACILITIES:

• 60 bay, heated, floodlit Driving Range• 18 hole ‘Bridge’ Golf Course• 9 hole ‘Stour’ Golf Course• Advanced Coaching Studios• Golf Shop • The Kitchen Club Restaurant• Meeting & Banqueting Facilities

PLAYGOLF BOURNEMOUTH is set in a beautiful rural location with views over the River Stour and Avon Forest, less than ten minutes from the town centre. The club has the widest range of golf facilities in the area and is welcoming to golfers of all standards. It also boasts the largest floodlit, state-of-the-art driving range in Dorset. Since completing renovation works in 2013, Playgolf Bournemouth is now home to The Kitchen Club restaurant featuring all day dining facilities, upgraded banqueting halls and new coaching studios.

PLAYGOLF BOURNEMOUTH

WWW.PLAYGOLFBOURNEMOUTH.COM

FACILITIES:

Page 5: Playgolf Brochure.pdf

• 18 hole Golf Course• Putting Green • Open Range & Practice Area• Short Game Area• Advanced Coaching Studios• Restaurant• Meeting & Banqueting Facilities

THE LEATHERHEAD CLUB represents the top tier in golfing excellence in the Playgolf chain. The star attraction, regardless of whether you’re a member or casual visitor, is undoubtedly its historic parkland layout. First opened in 1903 under the geographically vague title of The Surrey Golf Club, it is a stone’s throw away from the town of Leatherhead.

THE LEATHERHEAD CLUB

WWW.THELEATHERHEADCLUB.COM

FACILITIES:

• 94 bay, two tier, floodlit Driving Range• Putting Green• Bunker• Advanced Coaching Studios• Golf Shop • Electronic Darts• Restaurant• Corporate Suites

PLAYGOLF SINGAPORE offers the city golfer a quality and convenient golfing venue. In addition to a driving range as its core operation, there is also an electronic darts room, dining facilities, a retail outlet and a very busy golf academy employing 18 PGA qualified coaches.

The club’s convenient location makes it an easily accessible retreat for the urban residents and professionals of Singapore’s bustling city centre.

PLAYGOLF SINGAPOREFACILITIES:

WWW.GOLFERS.COM.SG

Page 6: Playgolf Brochure.pdf

YOUR GYM is leading the way in personalised group fitness. YOUR GYM unique service offering links leading experts with trackable wearable technology with the very latest fitness programming, which is backed by the science of post-exercise oxygen consumption and proven to give results. No gimmicks or faddy diets.

Every small group You can expect to burn up to 1000 calories per session. During the 45 minute workout, you will perform multiple intervals designed to produce 12-20 minutes of training at 84% or higher of your maximum heart rate, which translates to Zones 4/5. By providing you with a heart rate monitor and POD, we can monitor your 5 zone interval training sessions.

Unlike any other gym, YOUR GYM is perfectly designed for the time poor professional and golfing enthusiast. Results based zones, featuring a full range of cardio vascular equipment to build on fitness, functional fitness zone to enhance movement, increase strength and lean muscle tone along with a fully equipped group class studio offering more than 60 classes a week.

Every YOUR GYM features a bespoke juice bar of which every client is able to try seasonal fresh shots of goodness designed for optimal health.

Page 7: Playgolf Brochure.pdf

Our style is both rustic and contemporary and we want to make our guests feel cozy and trendy at our place. Whether it’s a yummy mummy starting her day with the regular morning coffee spot or a group of busy urbanites popping in for a light dinner, which turns into beers and a chilled evening, The Kitchen Club caters for all.

We are open with a full à la carte menu for lunch and dinner; throughout the rest of the day you can enjoy our selection of charcuterie, cheese platters, pizzas, healthy snacks and refreshments. Our menu is inspired by the Italian cuisine with a little added from the Continent and a few of our own tasteful creations.

The Kitchen Club is currently open at the Colchester and Bournemouth venues, with plans to launch in London and Leatherhead in early 2014. The chain is wholly owned and operated by Playgolf.

The quality and variety of food and beverage available at a leisure destination forms an essential and significant part of the guest’s experience. At The Kitchen Club we attribute a lot of effort to delivering a bespoke and quality offering to the golfing, leisure and destination dining clientele. A full brasserie style menu with a wood burning pizza oven at every one of our restaurants presents a great choice for breakfast, lunch and dinner, catering for the whole family.

We love to cook, we love to share And we love to have fun,

that's what The Kitchen Club is all about.

www.thekitchenclub.co.uk

Page 8: Playgolf Brochure.pdf
Page 9: Playgolf Brochure.pdf

Every golfer starts with a complimentary formal 1-hour consultation, leading to an individual blueprint for success programme. Each pupil receives digital lesson feedback in the form of ball and club data, in addition to high-definition slow motion footage, alongside a 52-page bespoke booklet that covers all aspects of the game from tee-to-green, providing a record of the advancement in player performance.

FUN-damentals group learning from age 5 -10 is a fun introduction to the game covering all aspects of performance, allowing young golfers to experience the early benefits of child development in both function and neural process, leading onto the full time Junior Programme age 11-18. The PGLC coaching model is designed to create a seamless link defining the ultimate pathway to elite-level performance, covering the journey from day one through to a US Collegiate scholarship. Our coaches have worked with over 50 NCAA-level players giving a unique understanding of the entry and exit of junior golf. Our model does not just develop, it follows through.

Novices through to professionals receive the same level of attention. Each PGLC is equipped with the latest advanced coaching technology including Flightscope, Trackman, Forceplate and high-speed 3D cameras. Every venue has multiple individual coaching studios to ensure a private, professional and personal feel. A high level of expertise combined with a coaching ethos to educate players, empowering them with the knowledge and skillset to improve, is what sets us apart from the competition. The education process allows our customers to not only improve, but also more importantly, understand.

“INSECURITY COMES FROM NOT UNDERSTANDING THE CONCEPT.” - PLATO

Playgolf has partnered with one of Europe’s leading golf instructors, Dan Frost, to establish a premium product, unrivalled in both facility and expertise. The Playgolf Learning Centres (PGLC) have an ethos for factual coaching and use the latest technology and advanced teaching techniques to create a Tour-level experience for every player.

Our innovative coaching structure ensures that every golfer receives the very best high-level coaching, from experienced coaches who have worked with players from the Mens, Ladies and Senior European Tour, gaining a wealth of knowledge on their journey as instructors. Our 28-man strong team have expertise in many fields from TPI to The Golfing Machine, through to an advanced understanding of Flightscope, Trackman and 3D imagery. In addition they are also NLP practitioners and have an in-depth understanding of neural process and pathways. This technical knowledge allows for an experience that is second-to-none.

Page 10: Playgolf Brochure.pdf

"CHANGE IS NOT A THREAT, IT'S AN OPPORTUNITY. SURVIVAL IS NOT THE GOAL, TRANSFORMATIVE SUCCESS IS. "

SETH GODIN

Page 11: Playgolf Brochure.pdf

PLAYGOLF LONDON • WATFORD ROAD • HARROW • LONDON • HA1 3TZ020 8728 6400 • [email protected]


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