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PLM World ‘06 Premium Partners: PLM For the Engineer-To-Order (ETO)Industry K. Balasubramanian ( Balu) TCS [email protected] 91-44-5550 6206 Prabhu Patruni TCS [email protected] 91-40- 5567 8681
Transcript

PLM World ‘06

Premium Partners:

PLM For the Engineer-To-Order (ETO)Industry

K. Balasubramanian ( Balu)TCS

[email protected] 6206

K. Balasubramanian ( Balu)TCS

[email protected] 6206

Prabhu PatruniTCS

[email protected] 5567 8681

Prabhu PatruniTCS

[email protected] 5567 8681

About TCS

• Part of the TATA group• Largest IT Solution Provider in Asia with revenues over $ 2 billion• Has a Strategic Business Unit for Engineering and Industrial Services• Dedicated Practice for PLM over 775 Consultants• Strategic Partnership with UGS PLM for over 18 years• Ranked 12th among the leading Global PLM service providers –

by CIMDtata

• Part of the TATA group• Largest IT Solution Provider in Asia with revenues over $ 2 billion• Has a Strategic Business Unit for Engineering and Industrial Services• Dedicated Practice for PLM over 775 Consultants• Strategic Partnership with UGS PLM for over 18 years• Ranked 12th among the leading Global PLM service providers –

by CIMDtata

· “Game plan” - Innovating and delivering products that customers need· “One Size fits all” philosophy is no longer applicable· Companies adapt to different manufacturing styles to suit their business

context and stay competitive· IT Product vendors are providing solutions to support these

Manufacturing Styles· Product Development and Data Management needs also differ for

different manufacturing styles.· PLM has gained maturity and customer confidence to solve different

Product Development and Data Management needs

Manufacturing Industry Scenario today

PLM solution can be easily deployed to address such needsPLM solution can be easily deployed to address such needs

Manufacturing styles- Customer order placement

Fabricate Assembly

Specification System Manufacturing System Distribution System

idea Dev Construct MethodPlan

Management and Control System

Engineer-To-Order

Make-To-Order

Assemble-To-Order

Made-To-StockCustomer

ORDER

Adapted from Reference 6

Different manufacturing Styles

Engineer To Order (ETO) is one such style which has gained MomentumEngineer To Order (ETO) is one such style which has gained Momentum

· Companies adapt manufacturing styles to suite their business context

Assembly to Order

· Growth and Profitability are directly impacted by making Products “as demanded” by the Customers

Made To Order

Configure To Order Made To Stock

Engineer To Order

Logos are Registered trademarks of Apple, Dell and IBM respectively

What is Engineer-to-Order a.k.a ETO

· This is a functional style followed by companies to address unique customer needs· Through Custom Engineered Products · Deliver profitably within accepted schedule

· Customer is a part of the entire Sales to Delivery Process

· Each Product built has unique engineering and manufacturing requirements

· Innovating and building products as per customer needs is challenging and profitable.

Approximately 25 percent of All North American Manufacturers are ETO -Thomas R.Cutler in an article in www.etoinstitute.org

Approximately 25 percent of All North American Manufacturers are ETO -Thomas R.Cutler in an article in www.etoinstitute.org

Some ETO Companies

Virtually every Industry Segment has ETO style of Functioning Virtually every Industry Segment has ETO style of Functioning

Power Generation Systems

Gas Turbines Centrifugal and Rotary Compressors

Transportation Systems

Industrial Machinery

Medical Device and Diagnostic Systems

Tool Engineering –Dies, Molds and Fixtures

Characteristics of an ETO Industry

Fundamental Shift from Product based to Project based ”Fundamental Shift from Product based to Project based ”

· Customer is involved right through the “Sales to Delivery” cycle· Companies work in Project mode than in Product mode· Project Planning is a critical element in the life cycle· Planning for Long Lead Items influences the success or failure· Following factors have significant impact on product delivery

· Design Data reuse· Collaborative development with Partners and Suppliers· Enterprise Data Sharing

· Project run on Cost Estimates and Actual Costs·Engineering activities consume significant time in the Delivery Lead time·Engineering Change Management plays a critical role in the project delivery

Challenges faced by an ETO

· Management of Unique BOMs, documents,and engineering definition specific to a customer

· Maximizing Product Data reuse to reduce engineering lead times· Integrating the Sales to Delivery Value chain· Project execution within the estimated budget· Managing the engineering changes in the dynamic scenario· Planning, execution and delivery commitments

Managing unique product data needs of a customer is a big challengeManaging unique product data needs of a customer is a big challenge

ETO Value Chain Process

RFP and Proposal Engineering

Contract Negotiations & finalizing Scope

Project Initiation and Planning

Baseline Product For Delivery (PFD)

Manufacturing Resources Planning

Cost and Budget Tracking

Detailed Design Engineering

Quality Control

Manufacturing

Product Delivery and Commissioning

Service Life Cycle Management

Purchasing

CRM

CRM

PLM

PLM

ERP /PLM

ERP

PLM

ERP

ERP

PLM/ERP/SCM

PLM/ERP/SCM

PLM/ERP

Project Communication Processes Multiple Systems

PLM Systems today address some of the Core Value chain processesPLM Systems today address some of the Core Value chain processes

Value Chain Sequence - Ideal

Purchasing

Manufacturing

Engineering

Planning

Proposal

Project account

Request

Delivery

Order

Scoping

Ship

Evaluate

Install

Service

Front End Process Order Execution Support

Value Chain – Real life

Proposal

Request

Order

Scoping

Evaluate

Front End Process Order Execution

Purchasing

Manufacturing

Install

Ship

Engineering

Support

DeliveryService

Planning

Project account

Factors influencing successful Delivery

Planning

Proposal

Request

Order

Scoping

Evaluate

Front End Process Order Execution

Engineering

Support

Purchasing

Manufacturing

Ship

Install

DeliveryService

Project accountParallel Working

Knowledge Inputs

RealisticPlanning &Tracking

Budgeting & Finance

Reduction in “available” window

InstallationSupport

Increased role of “E” in ETO

Planning

Proposal

Request

Order

Scoping

Evaluate

Front End Process Order Execution

Engineering

Support

Purchasing

Manufacturing

Ship

Install

DeliveryService

Project accountParallel Working

Knowledge Inputs

RealisticPlanning &Tracking

Budgeting & Finance

Engineer involved throughout

InstallationSupport

Key Elements of PLM

· Key elements that constitute the Product Configuration to Product Dissemination Cycle· Project and Program Management· Product Configuration · Concurrent and Collaborative Product Development· Enterprise Collaboration· Engineering Change Management

Product Configuration

Product Configuration

CollaborativeProduct

Development

CollaborativeProduct

Development

EnterpriseData

Sharing

EnterpriseData

Sharing

EngineeringChange

ProjectPlanning

It is all about Planning and managing changeIt is all about Planning and managing change

Engineers driving flow of Information

Sourcing

Engineering

ProjectAccounting

Planning

Manufacturing

Service

BILL OF MATERIAL IS the Binder acrossBILL OF MATERIAL IS the Binder across

Introducing the Project Meta Structure

Meta Structure Baselines project scopes for planning purposesMeta Structure Baselines project scopes for planning purposes

P1

P2 P3

P4 P5

P6 P7

•Each Project has a UNIQUE Meta Structure•Represents the scope of the project•Individual nodes can have indicative lead time for planning purposes•Pseudo place holder until design is completed•Serves as guide for a building a real structure •Slotting and Simulation can be done based on this even prior to Order acceptance•Structured to reflect how the product is BUILT.

•Each Project has a UNIQUE Meta Structure•Represents the scope of the project•Individual nodes can have indicative lead time for planning purposes•Pseudo place holder until design is completed•Serves as guide for a building a real structure •Slotting and Simulation can be done based on this even prior to Order acceptance•Structured to reflect how the product is BUILT.

Evolution of the Structure

P1

P2 P3

P4 P5

P6 P7 R5R4

R6 R7

R5R4

R6 R7

R3R3

Allows Engineers to “THINK”Allows Engineers to “THINK”

•Real Item Definition – CAD Modeling, Drafting, Reviewed and Released•Associating a Real Structure with Project Meta Structure will create visibility outside PLM and enable action upon it

•Real Item Definition – CAD Modeling, Drafting, Reviewed and Released•Associating a Real Structure with Project Meta Structure will create visibility outside PLM and enable action upon it

Partial Structure Used for Material Resource Planning

•Partial Structure available in ERP system as and when it is ready in PLM•The BOM Structure is used as basis for Material Planning System•Work Orders and Material Purchase can be initiated for various ‘finalized’parts•Different MRP Runs refines the planning

•Partial Structure available in ERP system as and when it is ready in PLM•The BOM Structure is used as basis for Material Planning System•Work Orders and Material Purchase can be initiated for various ‘finalized’parts•Different MRP Runs refines the planning

P1

P2 P3

P4 P5

P6 P7

R5R5

R6 R7

R3

BOM must be structured to fill the needs of the MOST DEMANDING CUSTOMER, the Planning…. Dave Garwood, Author –”Bill of Material Structured for Excellence”

BOM must be structured to fill the needs of the MOST DEMANDING CUSTOMER, the Planning…. Dave Garwood, Author –”Bill of Material Structured for Excellence”

ProjectStructure

RealStructure

Meta Structure concept – Relation across structure

•Association formed across Structures •This is in addition to “replacement” discussed earlier •Layering of information and association in right context -Knowledge

•Association formed across Structures •This is in addition to “replacement” discussed earlier •Layering of information and association in right context -Knowledge

ProjectStructure

RealStructure

Meta Structure concept – Relation across structure

Association across NodesAssociation across Nodes

•Association formed across Structures •This is in addition to “replacement” discussed earlier •Layering of information and association in right context -Knowledge

•Association formed across Structures •This is in addition to “replacement” discussed earlier •Layering of information and association in right context -Knowledge

ProjectStructure

RealStructure

Meta Structure concept – Reusability across projects

NewProject

Structure

Foundation for Knowledge Repository for reuseFoundation for Knowledge Repository for reuse

How to Evolve Meta Structure??

Meta Structure can be evolved from Knowledge Templates Meta Structure can be evolved from Knowledge Templates

KnowledgeTemplate

ProjectMeta

Structure

•Meta Structures can be evolved from different Knowledge Templates maintained•Each Node in a Meta Structure must be specific for the project

•Meta Structures can be evolved from different Knowledge Templates maintained•Each Node in a Meta Structure must be specific for the project

Meta Structure for Project Documents

Doc3 Doc4Doc2 Doc5

Proj Doc

Proj0

Part2 Part3

Part4 Part5

Part6 Part7

Part1

•ETO Projects also call for Project Specific Documentation•Not any specific to any single part of assembly but applies to whole project •Needs to be Planned and delivered along with Hardware•Includes examples like Site Layout, Bolting Diagrams, Operating Instructions, Test Results •Documents often involve Customer review and signoff

•ETO Projects also call for Project Specific Documentation•Not any specific to any single part of assembly but applies to whole project •Needs to be Planned and delivered along with Hardware•Includes examples like Site Layout, Bolting Diagrams, Operating Instructions, Test Results •Documents often involve Customer review and signoff

Multiple Projects under a Contract

Contract

Doc3 Doc4Doc2 Doc5

Proj Doc

Proj0 ProjNProj.. Proj

Part2 Part3

Part4 Part5

Part6 Part7

Part1

Contract Context can always be visible while workingContract Context can always be visible while working

•ETO are contract Based •Different deliverables are typically managed as contract lines•Deliverables can be managed as Projects individually

•ETO are contract Based •Different deliverables are typically managed as contract lines•Deliverables can be managed as Projects individually

PLM Solution Home

DocumentManagement

Item Management

Project BOMManagement

Product Knowledge Templates

Project DocManagement

Project Scope and Contract Structure Management

Engineering Change

Management

Associations

Interfacesto enterprise Apps &

Reporting

Teamcenter Engineering

PLM Systems to address some of the Core Value chain processesPLM Systems to address some of the Core Value chain processes

A ETO Company example

· Teamcenter Engineering deployed with defined solution components· Teamcenter sourced the vital engineering information and is shared with all the

critical upstream & downstream applications· Teamcenter Engineering integrated with Business Intelligence systems for

critical decision support· Teamcenter Engineering provided the necessary product structure information

for upfront planning

· Teamcenter Engineering deployed with defined solution components· Teamcenter sourced the vital engineering information and is shared with all the

critical upstream & downstream applications· Teamcenter Engineering integrated with Business Intelligence systems for

critical decision support· Teamcenter Engineering provided the necessary product structure information

for upfront planning

· Delivery Slippages resulting in Penalties and Customer dissatisfaction

· Unable to carry out planning for the orders

· Piled up inventory

· Inextensible legacy systems to accommodate changing business needs

· Delivery Slippages resulting in Penalties and Customer dissatisfaction

· Unable to carry out planning for the orders

· Piled up inventory

· Inextensible legacy systems to accommodate changing business needs

Problem faced by this companyProblem faced by this company

Solution that benefited the customerSolution that benefited the customer

Teamcenter Engineering for addressing complex Data Management needs Teamcenter Engineering for addressing complex Data Management needs

Conclusions

· Planning and Execution in given time are the key elements for success· Bill of Material is the binding factor across functions· Engineering in ETO holds the key to overall value chain· PLM transcends traditional usage by “engineering” alone and serves

a wider business functions and stake holders· Teamcenter Engineering has rich solution framework to model an ETO

way of working· Teamcenter can serve as Engineer’s work bench

External References

1. Bills of Material Structured for Excellence by Dave Garwood, Dogwood Publishing Company, Marietta, GA 30067

2. Product Data Management (PDM) System - Support for the Engineering Configuration Process - A Position Paper -SamirMesihovic1 and Johan Malmqvist2 14th European Conference on Artificial Intelligence ECAI 2000 Configuration Workshop August 20-25, 2000, Berlin, Germany

3. A visual Product Constructor for Engineer to Order environments -Kai A. Olsen and Per Sætre Molde College Britv. 2 N-6400 Molde, Norway

4. Are you ETO- Increasing importance of Custom ( ETO) manufacturers – Thomas R.Cutler InMfg ( www.etoinstitute.org)

5. Project-Oriented Manufacturing: “How to Resolve the Critical Business Issues That Impact Organizational Competitiveness” -Preston Blevins CFPIM, CIRM ( www.etoinstitute.org)

6. Discussion of the ”Order Specification Decoupling Line” –BenjamenHansen, PhD thesis identified 2003 Technical University of Denmark

7. www.etoinstitute.org articles

PLM World ‘06

Premium Partners:

Thank YouQuestions ?????


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