+ All Categories
Home > Documents > PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to...

PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to...

Date post: 24-Jun-2020
Category:
Upload: others
View: 0 times
Download: 0 times
Share this document with a friend
1
Rua General Jardim, 808, cj. 804 Higien polis C EP 01223-010 Sªo Paulo SP Brasil Tel (55 11) 3124-1680 Fax (55-11) 3214-1144 o Paulo Bras lia www.ccfl.adv.br 2+/DC0)!).0 . ’!.) A!1 P! C > !) !)G !. !) 1! 0 ) / )AF 2 . / (%& G/ ! . . 0 !) ?. @ A+ .! 6 C 0 / B -C!D! ) != ) / ! !/ CA+ ! ) /, ! B (%&G/!. ’@ *+ A @’ ) .) C 2 + /DC)!).0 =0 0)A+ )0K I’ ? @ A 9! J 5 -C!D! )) 0 = )A+ N 0+ !). ! 0)C!!! !1!
Transcript
Page 1: PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through our Campaign Monitoring service. Besides the transparency

MEDIA KIT 2019PLOSIncrease your company's visibility and promote your messages to influential science and medical professionals with purchasing power.

More than 3 million scientists, scholars and clinicians visit PLOS journals every month with more than 200,000 quality research articles to peruse for free. With new research added daily, more content for them means

momore exposure for you.

Page 2: PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through our Campaign Monitoring service. Besides the transparency

The PLOS suite of influential Open Access journals attract the world’s top minds. Connect with the right readers, around the globe.

Page 3: PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through our Campaign Monitoring service. Besides the transparency

NOTE: Highlighting for illustrative purposes only.

‘‘

‘‘I am very happy with the results on our end, we saw users requesting samples at a higher rate than many other campaigns we have tried previously.

– Matt Lowrey / Mirus Bio LLC

PLOS uses PubGrade Advertising Solutions to offer our clients state-of-the art online advertising, including

granular contextual targeting and superior reporting. We deliver banners in the context of relevant research

articles only – making the best use of your budget.

Before the campaign: You tell us

about the products, services, content

you want to promote. We identify

rrelevant keywords within scientific

articles most likely read by your

potential customers. PubGrade

contextual targeting allows you to

use any amount of keywords,

phrases or scientific concepts

(Methods, Techniques, Genes/

PProteins etc.) and combine them

using Boolean logic to deliver your

message next to the most relevant

scientific articles only. Keywords

can be modified according to your

feedback and we will share data

about potential campaign reach

with with you prior to campaign start.

During the campaign: You receive detailed monthly PDF reporting going beyond general metrics for

non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through

our Campaign Monitoring service. Besides the transparency we aim to create, this allows you to analyze

your campaigns and optimize them to achieve superior results.

Reach your target audience, no matter if you are targeting a small niche area or want to

create awareness among a larger audience. Contact us to find out more.

Contextual Targeting at PLOS via PubGrade Advertising Solutions

Page 4: PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through our Campaign Monitoring service. Besides the transparency

HTML5

Technical Specifications and Guidelines

100k 72dpi

200k 72dpi

File Types Maximum Weight Minimum Resolution

JPG, GIF and PNG

Format Dimensions Locations Background Color

Contact your sales representative for CPM rates

PLOS 2019 Advertising Opportunities

Leaderboard 728x90 All journal pages Dark Gray

Skyscraper 160x600 Article pages White

eTOC Alert 728x90 Above the journal header White

Page 5: PLOS · 2019-02-27 · non-contextual ad service. Optionally, you can gain direct access to real-time campaign metrics through our Campaign Monitoring service. Besides the transparency

225

2019 Public Library of Science

Recommended