Presenting an advertising opportunity.

By Wahyd Vannoni

Wahyd.vannoni@mediacodex.com

The airport is

A frustrating experience… from the moment you get there.

Once you have survived checking-in and gone through security, you have to strategize about killing time till take-off.

What is the one thing,

most likely not only to help you endure,

but actually render the experience quite

pleasant?

Shopping? Maybe

Eating? Unlikely

Reading? Possibly

There is one piece of equipment however, that is in scarse supply and high demand…

The plug will make most travellers happier because they will be able to power their computer and do things

they enjoy.

So why is it so difficult to find a free plug in Charles de Gaules, Heathrow, Boston Logan, Rome Fiumicino

etc…?

Is it a question of money?

So have the work sponsored by corporation.

This electricity outlet brought to you by:

The company that understands your needs

So here is an opportunity for advertisers to have a captive and very thankful audience.

Next steps.

• Advertisers and marketers: contact the people who manage airports. Tell them you will pay for installing the electrical outlets.

• Airlines: get in the game it’s good for you to have happy (tame) travellers when you announced the nth delay.

• Us: we will associate your brand with someone who has really helped us when things could have gone much worse.

Just thought about it this morning

• wahyd.vannoni@mediacodex.com