PM Stage 5 Final Submission

8/9/2019 PM Stage 5 Final Submission

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Date- 6thSe tember,

Group C2


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2 | P a g e G r o u p C 2

IntroductionITC LimitedorITCis an Indianconglo+eratehead9uartered in olkata, ;est %engal. Its

diversi$ied (usiness includes $ive seg+ents: &ast Moving Consu+er Goodsotels,

"aper(oards - "ackaging, 7gri %usiness - In$or+ation *echnology.

In 2888, ITC $orayed into the Greeting, Gi$ting and tationeryproducts (usiness with the

launch o$ E1pressions range o$ greeting cards. 7 line o$ pre+iu+ range o$ note (ooksunder

the (randPaper Kraftwas su(se9uently launched in 2882, while the Classmateseries was

launched in 2883 ostensi(ly to reach a wider consu+er group. In 288,ITCrepositioned the

(usiness as an Education and tationery "roducts %usiness and launched India?s $irst

environ+ent $riendly pre+iu+ (usiness paper under the Paper Kraft(rand.

*he Classmate(rand, has clocked revenues o$ /s ,888 crore in ter+s o$ consu+er spends.

@;hen the co+pany got into the stationery (usiness way (ack in 2883, there was a lot o$

scepticis+, (ut today we are +arket leaders in the (randed note(ooks category,@ says Chand

6as, chie$ e1ecutive, education and stationery products (usiness at I*C. *he co+pany?s rise

to the /s ,888#crore +ark took a little over 8 years, which according to 6as is the $astest in

the history o$ the stationery (usiness in India. *he organiAed +arket $or note(ooks is around

/s 4,888 crore, where I*C?s Class+ate is the +arket leader with a 28 per cent share. *he

other national (rand, Bavneet, is a distant second with per cent share. *he rest o$ the +arket

is controlled (y a host o$ regional (rands. 7l+ost ! per cent o$ the co+pany?s revenue

co+es $ro+ note(ook sales, while the rest is $ro+ other stationery products such as pens and

art stationery.

Ideas

7round ' ideas were suggested initially in the stationery products category, considering the

newness o$ the product, its technology di+ension - +arket potential. *hrough the uni9ue

products in Indian +arket, I*C shall create +uch +ore strong presence in stationery product

category and even a strong and uni9ue product port$olio in co+parison to its co+petitor.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Kolkata,_West_Bengalhttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Stationeryhttp://en.wikipedia.org/wiki/Notebookshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Kolkata,_West_Bengalhttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Stationeryhttp://en.wikipedia.org/wiki/Notebooks


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Indian stationery Industry: Opportunities and Challenges

In the international arena India is providing +ore scope $or develop+ent and trends

however, with e1cellent 9uality, the Indian products are very +uch in de+and. *he Indian

MEDs associated with stationery +arket has witnessed tre+endous dyna+ic changes. In the

last decade the Indian +arket has increased varieties to (e e1ported in +arkets and has

produced (ig +arket percentage. Indian "aper tationery Industry, which is a part o$ the huge

and scattered Indian stationery Industry, has (een going through tre+endous alteration in

recent years. 6espite $ierce co+petition $ro+ neigh(ouring +arkets, its scattered nature and

the constantly changing trends, the paper stationery industry +akers continue to +ake every

e$$ort, due to which the $ruit$ul results are co+ing slowly and steadily. Indian co+panies

have learnt that innovation, per$or+ance and versatility are the key area to (e $ocused upon.

*aking the points under consideration, the (usiness+en are now researching and developing

new products, as the +arket is now +ore o$ consu+er oriented which is always looking $or

cost e$$ective prices. *his is (ecause o$ the attitude o$ (uyer which is now ready to spend

+ore i$ relia(le product is o$$ered to hi+.

;ith seasonal e1port +arket which stays $ro+ 7pril#une +a)or i+porting countries like

0..7., 7ustralia, Canada, +a)or 7$rican countries and Middle East are the ones which

accept Indian designs and style co+$orta(ly. ;ith e1tre+e precautions, and the good 9uality

products o$$ered and new +arketing strategies are $ollowed, the govern+ent has also co+e

out with various incentives $or MEDs. "articularly $or stationary industry i$ we 9uote would

(e the education enhance+ent sche+es which are giving growth to this sector. *he Indian

stationery +arket is also in$luenced (y +acroecono+ic develop+ent, national inco+e and

lasts (ut not the least the ever#growing Indian population. *he Indian stationery Industry is

highly unorganiAed and the organiAed players are esti+ated to (e less than the unorganiAed

sector players due to which unorganiAed stationery players are e1panded throughout the

industry and controls +a)or +arket share.

>owever, Indian stationary industry is $acing +a)or co+petition $ro+ the I+porter especially

Chinese +anu$acturers are the +ost co+petitive a+ong all the otherworld +arket players as

they have an advantage o$ +ass production capacity, aggressive $avoura(le govern+ent

e1port policy, si+pli$ied low ta1ation and well#developed in$rastructure.


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I*C +ade its entry to the education and stationery (usiness with its "aper ra$t (rand in the

pre+iu+ seg+ent in 2882 and later e1panded into the popular seg+ent with its Class+ate

(rand in 2883. %y 288, Class+ate (eca+e the largest Bote(ook (rand in the country.

*ogether, Class+ate and "aper ra$t o$$er a range o$ products in the Education - tationery

space to the discerning consu+er, providing unrivalled value in ter+s o$ product - price.

Class+ate and "aper ra$t have (eco+e a natural e1tension o$ the consu+er. Meticulous

understanding o$ consu+er needs helped creating a relevant and co+prehensive port$olio

satis$ying the needs o$ di$$erent sets o$ consu+ers. I*C is the +anu$acturer o$ India?s $irst

OAone treated environ+ent $riendly Ele+ental Chlorine &ree


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*he Indian stationery industry is largely shared (y the educational and o$$ice stationery products.

Ma)or chunk o$ this sector is do+inated (y unorganised players (ut there is sudden change in the

pattern is (een o(served $ro+ past $ew years and custo+ers are +oving towards (randed stationeryproducts and looking $or 9uality.

*he ilicone stick pad is a new to the +arket product which will easily attracts custo+ers (y its

uni9ue $eatures and will (e used (y school - college going students as well as pro$essional students

and others too.

Selected product idea

Silicone Stick Pad

O$ten in our day to day li$e we $ind it tough and di$$icult to +anage our s+all#s+all things like# pen,

eraser, keys, spectacles etc. and students even always struggle +ore to $ind their stu$$s on their ta(le

or desk. o, considering all these pro(le+s we co+e up with a solution in a $or+ o$ a product which

can keep their all s+all ite+s in one place and you can easily get it whenever they need. *he silicone

pad will (e +ade o$ high#grade very so$t silicone which gives the $reedo+ to custo+ers to even cut

the pad according to their use. *hey are very eco#$riendly as the silicone used are non#to1ic. *he

silicone pads are sticky on (oth side (ut they wonDt leave any residue (ehind and they are odourless.

*his product would provide (ene$its in ter+s o$ porta(ility and $le1i(ility as it can (e stuck to anyvertical and horiAontal sur$ace and one can stick stationery ite+s to it.

ITCClassmateis already into stationery products. o $or silicone pad I*C didnDt have to co+e up

with whole new di$$erent set o$ +anu$acturing syste+ as they are already having ru((er products


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o$ the Indian students too, so product can easily (eco+e a success$ul and large and growing

population o$ Indian youth will help to attract the +ass nu+(er o$ custo+ers.

&ocus

*he I*C Co+pany is co++itted to a progra+ o$ innovation in stationary product, as used in the

education, o$$icial work etc., to the e1tent that we are already +arket share leader in that +arket. *his

very product will add value in capturing +ore +arket. *here is huge potential $or the particular

product as it will (e $irst to the +arket and get $irst +over advantage. ;e seek recognition as the +ost

technically co+petent co+pany in stationery products.

Goals#O()ectives

*o +a1i+iAe the revenue

*o +a1i+iAe the +arket share

*o have a co+panyDs product port$olio o$ uni9ue and +ost technologically advanced products in

co+parison to its co+petitor

Guidelines

F 6egree o$ Innovation# &irst to +arket

! *i+ing# &irst

"T#- "or$% Technology & 'eneit o Silicone Stick Pad

&or+

*he product will (e rectangular in shape in a range o$ three siAes and $our di$$erent colours.

Si(e o the Pad:-

+allest siAe 4.!!8.2 c+

Mediu+ siAe '8.2 c+

5argest siAe 38.2 c+

)ierent colours o the Pad:-

Green

%lack

/ed and

;hite


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%ut in $urther e1tension I*C can co+e up with di$$erent siAes also, depending upon the +arket need

and consu+erDs de+and. *he silicone pad will (e +ade o$ high#grade very so$t silicone which gives

the $reedo+ to custo+ers to even cut the pad according to their use. *hey are very eco#$riendly as thesilicone used are non#to1ic. *he pad can a(le to withstand te+peratures (etween #28which +akes it

idle $or keeping Mo(ileDs phones and very well can (e used in cars. *he silicone pads are sticky on

(oth sides and they donDt leave any residue (ehind even i$ you should decide to +ove the pad and its

co+plete odourless. *he pad can (e wiped or washed clean using a +ild soap and water.

*echnology

I*C is had esta(lished *echnological Centre o$ E1cellence to deepen capa(ilities and incu(ate

cutting#edge technical co+petencies with our !'88 e+ployees. %esides, I*C has its $ully owned

technological unit so it wonDt (e a pro(le+ $or I*C to co+e up with a ilicone pad products.

*he silicone pad is a di$$erential +olecular structure, length o$ poly+er chains with attach+ent o$

organic groups give rise to three silicone $or+s $luids, resins and gu+s. o $or silicone pad I*C

didnDt have to co+e up with whole new di$$erent set o$ +anu$acturing syste+ as they are already

having ru((er products


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+arket share in do+estic +arket (ecause it has potential to attract the large seg+ent o$ school and

college going youth as well as young working pro$essional.

2. Category screen# Co+pany is leader in stationary +arket so product will get up with co+pany i+age

very well. In a populous country like India volu+e opportunity is huge and there is no other player

who is providing this product there$ore co+pany will get a $irst +over advantage.

3. Strategic *ole screen# I$ we look at strategic part, current distri(ution syste+ o$ co+pany will (e

help$ul $or this product. "roduct can (e di$$erentia(le in uses, 9uality and price $actor. "roduct can

help co+pany to i+prove +arketing skills as co+pany will (e co+peting with very di$$erent

co+petitors and $or a product which no(ody has thought to (e availa(le as I*C product.

4. Internal Strength Screen# Manu$acturing syste+ $or producing product will (e +ore or less sa+e,

only s+all changes or addition will (e re9uired in current syste+. "roduct will $all in core (usiness

category, so +arketing skills, engineering skills etc. will (e use$ul $or product and co+pany.!. "inancial screen# 7t this point o$ ti+e product see+s to (e $inancially $easi(le. 5ooking the

ingredients and technology involved, i$ produced in volu+e, product can (e +ade availa(le at very

low price. 7ctual esti+ation can (e +ade in later stages only.

End 0ser E1perience

Seg$ent Current product End user e+perience

tudents


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and very convenient and

handy to use which will

cater all our need.

"roduct %ene$its:

*he product will (e positioned as a 0ni9ue, convenient way $or living an organised li$e in

oneDs hectic and (usy li$e schedule.

It will (e availa(le in all retail, +ulti retail and large and s+all stationery shops and super

+arkets and +alls in order to increase the access o$ the product.

It will (e availa(le in di$$erent packaging siAe and di$$erent variants.

*he product carrying a +ultiuse $eatures.

*he product is very handy and porta(le while using.

ItDs a co+plete value $or +oney product. &inally, it is a product +ade not only $or students


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10 | P a g e G r o u p C 2

*his product would provide (ene$its in ter+s o$ porta(ility and $le1i(ility as it can (e stuck to any

vertical and horiAontal sur$ace and one can stick stationery ite+s to it.

#eneits to the user,

&le1i(ility and "orta(ility in ter+s o$ use

It will occupy less space.

7vaila(ility in di$$erent colours

>eat#resistant up to 48 degree Celsius

7(ility to hold +etal as well as non#+etallic ite+s.

Co$petitive co$parison:

%asically, this product would (e Bew to the +arket product and new to the co+pany, as no

co+petitor has launched this type o$ product in India. *here are no co+petitors $or this product

presently.

"inancial reuire$ents:

*his product does not re9uire any special +aterial to produce as (ecause it is +ade o$ silicon and

adhesives which are key co+ponents o$ stationary products which I*C already +anu$actures. 7t

this point o$ ti+e product see+s to (e $inancial $easi(le. 5ooking the ingredients and technology

involved i$ produced in volu+e product can (e +ade availa(le at very low price. 7ctual

esti+ation can (e +ade in later stages only.

Production reuire$ents:

*his product doesnDt re9uire any new $acility $or +anu$acturing and is $easi(le to (e

+anu$actured in the e1isting +anu$acturing plant o$ I*C. It is +ade up o$ nor+al silicon and

adhesives and this is not (eyond the +anu$acturing a(ility o$ I*C, so this product is $easi(le to (e

+anu$actured and +arketed.

*egulatory reuire$ents:

*he restrictions, licenses, and laws applica(le to a product or (usiness, i+posed (y

the govern+ent are known as regulatory re9uire+ent. ince this product is new to +arket, certainsa$ety tests has to (e done and it is to (e +ade sure that they are non#to1ic and phthalate#$ree.

*hese che+icals are har+$ul to hu+an (ody. G India is an authority which tests certain

stationary products and the rules o$ the tests have to (e co+plied with. *hen only the govern+ent

o$ India will allow I*C to go $orward $or +anu$acturing and production o$ the silicone stick pad.

5egal issues like patents and royalties has to (e taken into account. I$ si+ilar patents are not there,

then new patents should (e $iled in order to sa$eguard the intellectual property. I$ this patent is

already $iled then I*C has to +ake sure to pay royalties in order to avoid any con$licts.


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11 | P a g e G r o u p C 2

Corporate strategy reuire$ents:

Manu$acturing syste+ $or producing product will (e +ore or less sa+e, only s+all changes or

addition will (e re9uired in current syste+. "roduct will $all in core (usiness category, so +arketing

skills, engineering skills etc. will (e use$ul $or product and co+pany.

*his aligns to the strategy o$ I*C which stands $or 9uality products and Innovation.

Potholes:*here are a $ew potholes with regard to the product and these are +entioned (elow.

*he product has adhesives which +ight stick to the stationary ite+s and that +ight not (e

appreciated (y custo+ers.

o+e people +ight see the price as an o(stacle to purchasing this product. "eople +ight see this product as unsa$e to keep their precious ite+s like keys etc.

Concept heet

*he silicone stick pad provide (ene$its in ter+s o$ porta(ility and $le1i(ility as it can (e stuck to any

vertical and horiAontal sur$ace and one can stick stationery ite+s to it.

It is +ainly +ade up o$ di$$erential +olecular structure, length o$ poly+er chains with attach+ent o$

organic groups give rise to three silicone $or+s $luids, resins and gu+s. *he pad is sticky on (oth side

(ut still it wonDt leave any adhesive while using. *he pad is very so$t in nature and can easily (een cut

into pieces i$ needed and can (e used accordingly. *he ilicone pad is even very dura(le and easy

care, it can (e washed and cleaned with water whenever needed. *he easy porta(ility o$ the product

gives the $reedo+ to the consu+erDs to use it at ho+e or even in school whereas $or pro$essionals they

too can use it even in their cars $or keeping +o(ile, sunglass, keys and other things.

*he silicone pad is even odourless and not (een +anu$actured using any har+$ul che+icals even the

silicon used in its +anu$acturing are co+pletely non#to1ic. It is co+pletely (io#degrada(le and eco#

$riendly too.

Our products will adhere to the $ollowing nor+s

*he product have (een +anu$actured (y pure, si+ple, natural ingredients without any

har+$ul che+icals.

*he environ+ent has (een respected in the +anu$acture o$ our products.


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12 | P a g e G r o u p C 2

/enewa(le resources have (een used, wherever possi(le.

*he silicon used $or the +anu$acturing is co+pletely non#to1ic in nature.

*he +anu$acturing is (een in a +anner so that the $inal product should (e eco#

$riendly and (io#degrada(le.

Irradiated ingredients have not (een used.

7ni+al products, ani+al slaughter (y#products or ani+al (y#products which have

caused the su$$ering o$ an ani+al have not (een used.

;here possi(le, certi$ied organic ingredients have (een used, and continue to (e

sought out to replace non#certi$ied organic ingredients.

"ackaging +aterials have (een si+pli$ied to reduce land$ill waste, and have (een

selected $or their a(ility to (e washed out and re#used (y the consu+er $or other

purposes.

&or vegan consu+ers who o()ect to the use o$ ani+al $ats, the ru((er used have (een

$or+ulated $ro+ the ru((er plant only.

%y considering the a(ove guidelines we acco+plish the preparation o$ the silicone stick

pad. *he ingredient ru((er used are procured $ro+ designated $orest areas - $ar+s. I*C

is already in the +anu$acturing o$ eraser


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.uestionnaire:

35%

65%

1. Do you ue !e" Sta"# or other e$upme"t to tore your Stato"ery !ro#u&t'

Yes

No

11%

33%

12%13%

14%

17%

2. (h%&h Compa"y) tat%o"ery #o you ue'


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14 | P a g e G r o u p C 2

33%

16%14%

25%

12%

3. *rom +here #o you pur&hae tato"ery tem'

a. Book Stores

b. Malls

c. Supermarkets (Big Bazaar,

More)

d. ocal Market

e. !"li"e e#Purc$ase

34%

16%23%

17%

10%

4. (h&h are the attrbute you &o"#er +h,e buy"- a" tato"ery tem'

%ualit&

Colour

Bra"d

'esig"

ot$ers


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15 | P a g e G r o u p C 2

55%

15%

30%

5. (ou,# you ,e to try our "e+ pro#u&t S,&o"e St&y !a#'

Yes

No

Ma& be

Interpretation:

;e conducted the survey in the Mysore +arket. *he sa+ple siAe was 38. ;e took the in

depth interview o$ these respondents and the results are (ased on their responses. '!

respondents told they do not use any product to store stationery products. ;hen we asked to

na+e o$ the co+pany whose stationery they use, the +a1i+u+ nu+(er o$ respondents

answered Class+ate which was 33. ;hen we asked $ro+ where they (uy the stationery

ite+s, +a)ority which was 33 answered (ook stores and when we asked whether they

would like to (uy our ilicone ticky "ad, !! respondents answered yes. o, we can say

that there is good opportunity $or us to launch the product in the Mysore +arket.

trategic 5aunch "lanning

Strategic Givens

Most o$ the strategic decisions were taken during the $or+ulation o$ the detailed "IC o$ theilicone ticky "ad. *hese decisions include $irst to the Indian stationery +arket to launch

this uni9ue product, +a1i+iAing the revenue and pro$it contri(ution, etc.

Gross $argin# Earning o$ 3! return on invest+ent which can (e achieved (ecause the

co+pany is the +arket leader in the stationery seg+ent as well as this product is the new to

the +arket product.

Speed to $arket# /oll out slowly and use the vast distri(ution network o$ the co+pany as

there are no co+petitors $or this product in Indian +arket and custo+ers +ay take ti+e to

accept the product.

Co$$it$ent to a given channel# *he e1isting channel can (e used to distri(ute the product.


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17 | P a g e G r o u p C 2

Co$petitive /dvantage

;e are going to $ollow di$$erentiation strategy. *he product is o$$ering new (ene$its to the

custo+ers. *he $ir+ is co++itted to the triad o$ 9uality, cost and dura(ility which $ullyintegrates with our product.

Product 3ine *eplace$ent

Our product will not canni(aliAe our other products. *he product is an addition to the e1isting

product line o$ the co+panyDs stationery products and hence no replace+ent strategies are

re9uired.

Speed o Market Entry

;e are $ollowing the strategy o$ rolling out slowly (y launching it in so+e o$ the selected

outlets o$ Mysore +arket. Once success$ul, product will (e launched on a $ull# $ledged (asis.

I$age

*he product will +ake use o$ the e1isting i+age o$ the co+pany to enter into new arena o$

stationery products and it can help the co+pany to reach in ne1t level.

I+ple+entation o$ trategic "lan

3aunch Plan

;e are $ocused on using pre#announce+ent to create hype in the product to (e introduced.

ignalling can (e done (y using +ethods such as advertising, co++ents (y sales people,appoint+ent o$ new sales representatives, cooperation $ro+ distri(ution network etc.

#eachhead

7s this is a new to the co+pany and new to the +arket product, we need to per$or+ pu+p

pri+ing and gain a decent +arket share through entering the consideration set o$ +a)ority o$

the custo+ers and increase the (ase o$ our other stationery products.


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18 | P a g e G r o u p C 2

5aunch *actics Given /elative 7dvantage and Co+pati(ility

/, 3ow *elative /dvantage #, 5igh *elative /dvantage

1. /o+ Compatbty Penetration price*isk-'ased pro$otion

6leasing% $oney-'ack

guarantees% euip$ent

allowances7

Intensive distri'ution

Preannounce#road product assort$ents

Inor$ation-'ased

pro$otion 6shows%

de$onstrations% we'sites%

pu'licity8education7

Selective distri'ution


2. h Compatbty Secrecy 'eore entry

9arrow product

assort$ents

/wareness pro$otion

6coupons% etc,7


Ski$ price

1sage-'ased pro$otion

6sa$ples% 'eta tests7 to

clariy 'eneits received

Selective distri'ution

Marketing trategy

Marketing Mi+ /ctivities

*he assi+ilation o$ +arketing +i1 activities is called the +arketing strategy process. *he

decisions concerning +arketing +i1 activities have (udget i+plications and strategic

ra+i$ications $or the co+pany.

7ddressing the 4"Ds o$ Marketing Mi1 $or the product like ilicone tick "ad products is an

easy task co+paratively against all +arket product. In the product di+ension the packaging

can (e acco+plished (y resorting to attractive colours and wrappers with suita(le graphics.

*he packaging could also (e +ade with good +aterials in order to )usti$y the pricing which is

(eing adopted and create a perception o$ pre+iu+ product in the +inds o$ consu+ers.


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19 | P a g e G r o u p C 2

7n attention will (e given to the packaging and presentation to di$$erentiate our products

$ro+ the conventional. *he package will (e environ+ental $riendly. JGreenK packages would

(e the agenda, +eaning recycled paper (ags, or other +aterials, designed in a way that

enhances the i+age o$ the product.

Great stationary products can sell $or the+selves. *his is (ecause the students and

pro$essionals are concerned a(out the ease o$ use and their convenience. 7lso as this product

is positioned in the +id# pre+iu+ seg+ent it will surely sell (y itsel$. ;e need to +ake

people aware that such products e1ist and are relia(le and o$ highest 9uality. 7s our launch

plan suggests we shall advertise through various we(sites, +agaAines and paediatricians. ;e

can also resort to ladies kitty parties and ladies clu(s $or pro+otion. Custo+er $eed(ack

should (e collected religiously as it will help in +aking any $urther i+prove+ents.

&urther, ho+e delivery can prove e$$ective tool in high end seg+ent o$ the +arket. Online

sales can also (e achieved (y creating an E#catalogue o$ online stationary products or the

I*CDs we(site itsel$. Luantity discounts on the M./." can (e given as well.

>ere the choice o$ a +arketing strategy is (ased on utility +a1i+iAation.

Pro$otion & Sales

Our products will (e +oderately priced to co+pete with super+arket prices. ;e will educate

the consu+er a(out the innovative stationary products through social networking $oru+s.

In$or+ative la(elling, point o$ purchase literature, and articles in the newspaper will (e tools

$or reaching potential custo+ers. ;e will try to e1plain consu+ers the (ene$its o$ supporting

I*CDs suppliers with their purchases (y letting the+ know the environ+ental and ethicalconcerns.

;e can also pro+ote in the stationary depart+ents in private co+panies - %#schools so as to

generate push $or the products.

*oday an e+phasis is given to personal sales as an e$$ective way to trans$er specialiAed

knowledge. *his kind o$ sale is inevita(le, especially $or the stationary productsD stores, as the

consu+er usually e1pects that the sales+en in such stores have the do+ain knowledge.

%elow, we will use (elow tactics $or the sales pro+otion o$ the tationary products likeilicone tick "ad.

I. 0pdating ;e(site, containing in$or+ation such as:

7. Inspection and la(elling syste+, as well as the respective activities

%. 7ll the surveys that have (een conducted a(out use o$ stationary products, (y research

Centres, 0niversities and other agencies

C. In$or+ation concerning education and training addressed to the suppliers, pecial

re$erences to concerning the ease o$ use and +ultiple situations o$ using the product.


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6. "ress releases concerning the latest trends in the stationary product sector.

II. OrganiAing Con$erences, ai+ing to pro+ote stationary products and in$or+ the pu(lic

on issues such as:

7. *he advantages o$ the silicone stick#pad $or the pro$essionals and the students who

lead a (usy daily li$e and there are less chances o$ keeping their day#to#day things

organiAed

%. *he accreditation syste+s to recogniAe the stationary products, particularly the

silicone stick pad.

III. ;e will also try to (uy advertising space on the regional television channels in

e1change $or a share in sales revenue. *his will also keep viewerDs attention un$aAed.

In general, we will keep a war+, $un tactile co+pany culture and (rand that will appeal the

students as well as the working pro$essionals. ;e will also develop and re$ine +arketing

co++unications in cohesion with the advertising to pro+ote out the (rand and involve our

custo+ers in the ethos.

Micro$arketing

Micro +arkets are s+all targets


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Conclusion

;ith the de+and $or stationary products which are innovative and which provide solutions to

day to day pro(le+s o$ which the consu+ers are not really aware o$, in every sector growing

rapidly and especially in stationary products where it is highly i+portant $or (usiness

pro$essionals and post graduate students to (e keep their daily i+portant ite+s organiAed, our

product will surely (eco+e a success. ;ith the strategic plan laid $or the ne1t years we are

sure to (eco+e the +arket leader and help working pro$essionals and the graduate and post#

graduate students to organiAe their lives and day to day stu$$ easy and they can $ocus on the

+ore productive and i+portant aspect o$ their lives.

eere"&e

I*C.


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*oday, %.

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