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PM4SD: Design and deliver effective, sustainable tourism projects

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Presentation slides from APMG International webinar introducing PM4SD - the new guidance and certification scheme design to help deliver effective and sustainable tourism projects.
  • 1.PM4SD: Design and deliver effective, sustainable tourism projects 09/05/2014 Silvia Barbone, Jlag PM4SD is a trademark of FEST

2. Agenda Welcome and introduction Lenny Descamps, Marketing Manager APMG-International France, Belgique Silvia Barbone, president of JLAG PM4SD Framework Methodology Qualifications Benefits Questions/Answers More informations 3. Examination Institute created in 1993 in the UK Design training scheme and certifications Accredit training organisations with the highest norms on the market for the benefits of the candidates + 270 organisation accredited with 1500 trainers Portfolio of 40 products: Project management, change and IT 12 subsidiaries worldwide + 250 000 exams in 2013 APMG-International 4. Your presenter: Silvia Barbone Silvia Barbone is an international expert in sustainable tourism with an extensive knowledge of the European tourism, cultural and social policies. She is the founder and the director of Jlag and FEST (Foundation for European Sustainable Tourism). Silvia has worked as consultant and researcher for local and national governments in Europe and Mediterranean countries. Silvia plans and manages small and large-scale tourism projects in partnership with Universities, enterprises, and public authorities. She is an experienced trainer in Project Management, Sustainable Tourism, and European Policies and Funding. She is the developer of the PM4SD (Project Management for European Sustainable Tourism) methodology and she has launched the European Summer School Leadership and Governance for Sustainable Tourism. 5. Framework 6. This Combination forms the basis of PM4SD PRINCE2 is a registered trademark of AXELOS Limited PM4SDis a Certified Project Management methodology, based on PRINCE2, developed to design and implement tourism projects with sustainability in order to create long term benefits for destinations and local communities. 7. PM4SD is based on PRINCE2, a structured method for effective project management. PM4SD has innovated and adapted PRINCE2 to the tourism sector, combining management aspects with sustainable tourism criteria and principles. 8. PM4SD applies whenever an organisation, whatever public or private, needs to plan and manage a sustainable tourism initiative. It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities. It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management. 9. Rationale 10. A step forward in sustainable tourism The tourism industry needs a next step for transforming the way tourism projects and destinations are managed, funded and made sustainable. PM4SD qualification aims to tackle this challenge 11. Key factors of success and competitiveness for the tourism industry GOVERNANCE MANAGEMENT 12. Target 13. Local, Regional, and National Public authorities Destinations Tourist Boards National and Regional Parks Heritage Sites Local Development Agencies Tour Operators Tourism and Cultural Networks National Trusts SMEs Organisations 14. Decision makers Academics Tourism Consultants Destination Managers Programme Managers Project Managers Team Managers Trainers Entrepreneurs Individuals 15. Which projects for PM4SD ? 16. Small and large scale projects Aim to implement sustainable tourism Raise awareness on the importance of Sustainable Tourism Contribute to the preservation of natural heritage and landscape Contribute to the preservation of a heritage Aim to promote local development Aim to create local growth Deliver benefits for local communities Involve Public-Private partnership Involve stakeholders Focus on tangible and intangible elements of tourism Focus on destinations Aim to implement sustainable tourism indicators 17. PM4SD Methodology 18. PM4SD Structure VariablesVariables PrinciplesPrinciples ProcessesProcesses ComponentsComponents TechniquesTechniques ProductsProducts 6 10 5 6 2 2 Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Specialist Product Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps Risks Management by Exception Project Closure Planning Benefits Focus on Products Progress Control Tailor to Suit the Project Environment Collaborative approach Sustainability Policy 19. The PM4SD Methodology discerns three different levels of governance 20. The Project Life Cycle goes from the Project's Mandate to the Benefits' Realization. 21. PM4SD Manual 2013 published with www.tso.co.uk 22. Roles 23. FEST owns PM4SD//PM4SD copyright and builds relationship with governments and public bodies organizations APMG International manages PM4SD//PM4SD certification scheme and it accredits ATOs ( Accredited Training Organizations) ATOs deliver training 24. PM4SD Qualifications 25. Foundation Qualification The purpose of the Foundation qualification is to confirm that a candidate has sufficient knowledge and understanding of the PM4SD method to be able to work effectively with, or as a member of, a project management team working within an environment supporting PM4SD Exams certified by APM GROUP Practitioner Qualification The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding of how to apply and tailor PM4SD in a scenario situation. Candidates should be able to apply and understand how to tailor PM4SD effectively to a project within an organisation environment supporting PM4SD. Exams certified by APM GROUP 26. General benefits 27. PLAN your destination with sustainability DESIGN successful and sustainable tourism projects MANAGE your sustainable tourism project successfully LEARN how to get funding support for your tourism projects MONITOR how funding are spent CERTIFY your competences in sustainable tourism management INCREASE productivity ENHANCE your career internationally TRANSFORM your project ideas into concrete actions APPLY the sustainable tourism indicators with method NETWORK with key tourism players Make your contribution to sustainable tourism WHY join the PM4SD Training Courses? 28. Technical benefits 29. It is a flexible method applicable to every context It can be taught It is based on project best-practise experience It focuses on quality for the entire duration of the project It defines roles and responsibilities It includes risk management techniques It is a proactive method It follows sustainable tourism policies and guidelines It focuses on the objectives, benefits and results It is a low-cost but high impact procedure 10 reasons to adopt PM4SD 30. APM GROUP is the certification body for PM4SD FEST owns the PM4SD copyright and promote the use of PM4SD ATOs deliver the training PM4SD Roles TSO Publisher 31. Jlag Facts & Figures Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic 150 tourism professionals Representing 100 organisations from 15 countries 9 Foundation Training Courses & 2 Practitioner Training Courses Delivered 7 different countries 125 certified professionals in PM4SD Jlag is the founder partner of FEST, Foundation for European Sustainable Tourism Jlag is a co-organiser of the European Summer School in Leadership and Management for Sustainable Tourism Jlag is member of the Global Partnership for Sustainable Tourism by UNEP 32. Leadership and Governance for Sustainable Tourism addresses one of the most important themes in the tourism industry HOW TO PLAN, MANAGE, AND MONITOR TOURISM PROJECTS WITH SUSTAINABILITY 2nd EDITION 1-3 July 2014 DURATION 2 days Public Conference and technical sessions 1 day Study Visit BOARD MEMBERS FEST Jlag Leeds Metropolitan University NECSTouR UNEP George Washington University GIZ HOSTING ORGANISATION SEAMK University, Finland EU INSTITUTIONS European Commission European Parliament European Travel Commission SUMMER SCHOOL Mr Martin Schulz, President of the European Parliament, granted his High Patronage to the 2th PM4SD Summer School 3rd edition July 2015 HOST ORGANIZATION CALL OPEN IN JULY 14 33. PM4SD Training Courses Calendar 34. SOCIAL PM4SD www.jlageurope.com www.pm4sd.eu www.festfoundation.eu www.apmg-international.com @pm4sd www.facebook.com/TourismAroundEurope Project Management for Sustainable Tourism email [email protected] skype jlag_europe

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