3. What do you want FFF (friends, fans & followers) to
do?
4. Where do you want them ultimately to go?
5. What are your primary, secondary and subsequent conversion
goals?
Copyright 2010 - Pollock Marketing Group
6. Process and Tools
Copyright 2010 - Pollock Marketing Group
7. Considerations
SEO
How much traffic are you generating today?
8. How much do you need to reach your inbound marketing revenue
goals?
Content Production
Blogs, article marketing, videos: do you have resources now?
Who will produce it consistently?
Landing Page Development
Is you web developer/site platform cooperative?
Social Media
Are custom profiles established?
How much time can your team dedicate to engage with
prospects?
Copyright 2010 - Pollock Marketing Group
9. Process Overview - SEO
SEO
Keyword Strategy and Analysis
10. Competition Analysis
11. Website Optimization
12. Link Building
13. Content Management
14. Blog Promotion
15. Article Directory Submisssion
16. Forum Posting
17. Social Bookmarking
18. Social Media Optimization
19. Traffic Report Generation
Copyright 2010 - Pollock Marketing Group
20. Process Overview Social Media
Social Media
Social Media Marketing (SMM) Strategy and Analysis
21. Branded Profiles
22. Website Connectivity
23. Content Optimization
24. Automated ContentDistributionup to 10x/daily
Copyright 2010 - Pollock Marketing Group
25. Process Overview Content Management
Content Management
Resource Review
26. Strategy and Analysis
27. Keyword Content Strategy
28. Media Assignment or Assistance
29. Content Optimization
Copyright 2010 - Pollock Marketing Group
30. Process Overview - Metrics
Knowledge is Power
We know where all your clicks and conversions originate to provide
you with regular metrics on your Inbound Marketing ROI. We work
together to adjust your inbound marketing strategies to produce
maximum conversion and lead generation.
Know Exactly Where Your
Best Prospects Originate
Copyright 2010 - Pollock Marketing Group
31. Process Overview Lead Intelligence
Once a prospect engages, we track their activity within your site
each time they return: what pages they visit, how frequently and
what topics are attracting them. Custom email campaigns are created
around your offers that interest this group of prospects. You can
have multiple campaigns running simultaneously.
Identify the Warmest Leads
Copyright 2010 - Pollock Marketing Group
32. Process Overview Sales Assistance
Create CRM views for salespeople*.
Give information to salespeople that helps them start or re-engage
prospects with relevant questions and messages.
*optional service
Copyright 2010 - Pollock Marketing Group
33. Questions & Next Steps
Can you invest both time and money?
Are you motivated to change your inbound lead generation
process?
Are you committed for the long haul?
When do you want/need to begin?
If you can positively answer these questions, we invite you to
schedule an Inbound Marketing Assessment call.
Paula Pollock CEO
Pollock Marketing Group
800-787-1639x4Skype: pollockmarketinggroup
Email: [email protected]
www.paulapollock.com
Copyright 2010 - Pollock Marketing Group