Social Media

PMI Breakfast

October 2012

Agenda

Social Media for Project Management

• LinkedIn Groups

• SlideShare

• Twitter

Social Media for Job Search

• Marketing Yourself

• Relevant social posts

LinkedIn Groups

LinkedIn groups are great for sourcing candidates and gaining

insight to different industries and skill sets.

Groups are often formed around common interests and allow

networking within its members.

This can include career advice, general questions and discussions

as well as job postings. The maximum number of groups allowable

is 50 so make sure where you join are industry relevant.

SlideShare

Overview

• Share/view presentations on any topic

• Largest professional “Sharing site”

• 50,000 slideshows uploaded weekly

• Average time on site – 8 minutes

• 28 million unique visitors per month

How to Use

• Showcase company expertise on topics

• Marketing materials

• Share content virally

• SEO

Twitter Tips

Following:

Who you follow on Twitter is just as important as what you

Tweet. It defines your Twitter presence and focuses your

conversations and interests on Twitter.

Search:

There are many ways to search Twitter to enhance your

candidate or topic search. Twitter has a real time search

located at the top of the page. You can use this feature

anywhere throughout the site.

https://twitter.com/#!/search-advanced

has the same search function as the one that lives in the

Twitter platform but it also allows you to conduct more

advanced searches to focus on bios, regions and

keywords.

Twitter Tips

Hashtags (#)

Hashtags help add tweets to a category which narrows down content within a search. Hashtags are created by putting a

# in front of a word or phrase they want to be categorized. Note: phrases must be typed as one word. Some strong job

related hashtags are:

#jobs

#jobadvice

#jobhunt

#jobsearch

hashtags make twitter easily searchable and relevant – use these:

#jobs @KPCareers #[CITYNAME]+jobs #[CAREERFIELD]+jobs

For example:

Come join #Kaiser #SF in #nursing http://bit.ly/HZVjeR #jobs

Social Media and Jobs

Source:

Bullhorn Reach 2012 Social Recruiting Activity Report Q2 2011

What Candidates Are Doing

Source:

MBAOnline.com, December 2011

Twitter Tips

Why do you Tweet?

Twitter is a 24 hour discussion, happening 365 days a year all over the country, you never know who,

when or why someone will find your tweet. Your next star candidate could be just 1 tweet away.

In order to get the most out of Twitter, it’s important to understand all of it’s messaging functionality.

There are three main ways to directly communicate on Twitter besides tweeting.

• Hashtags (#)

• ReTweet (RT)

• @username (ex: @JArdonLa)

• Direct Messages (DM)

Twitter Tips

ReTweet

ReTweeting is exactly what the word implies. You are ReTweeting content someone else has tweeted. This

gives credit to the person who originally posted the content and shows your followers what you’re interested in

and want you want to share. You can ReTweet by clicking the ReTweet link on .

NOTE: All of your followers can see what you ReTweet.

Twitter Tips

@Username

@username messages are tweets that indicate who you’re tweeting to. These are messages that are visible to

all of your followers and indicate who you’re speaking with directly. In order to create an @Username

message, just put @ symbol in front of the users Twitter handle and you will have created an @username

message.

Twitter Tips

• Have a human voice. People want to hear from a person or people, not an automated machine.

• Tweet regional info, jobs, company career news, events, company news, career related tips such as

resume and interview tips, career related articles and career shadowing tweets that portray the a day in

the life of an employee.

•This is extremely important for two reasons. One, it humanizes the experience showing viewers you

care about their career and two, tweeting company related news and articles gives the potential applicant

a first hand look into what they will be a part of as an employee in the Company as well as the company

culture.

LinkedIn Updates

• Showcase expertise

• Ask questions and encourage interaction

• Network within your industry

• Comment on other’s posts

Facebook - Use your Settings!

•Lists

•Privacy Levels

•Privacy on EACH post

•Subscribe to those you want to hear from

Others to Consider

•Pinterest

•Google+

•Klout

•YouTube

Thank you!