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Market research and consulting for European emerging markets: CEE, SEE, CIS www.pmrcorporate.com
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Market research and consulting for European emerging markets: CEE, SEE, CIS
www.pmrcorporate.com
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Experience in actionPMR – market & competitive intelligence in Central, South & Eastern Europe
● A British-American company.
● Experience accrued since 1995.
● Employing over 90 experts: market researchers, market analysts, consultants and other specialists.
● Based in Poland, putting us in close proximity to markets that we specialise in.
● PMR main areas of competence:
o consumer and market research,
o business consulting,
o off the shelf market studies, reports, online services.
● PMR core sectors of activity:
o construction,
o retail, HoReCa, FMCG,
o pharma, healthcare,
o IT, telecoms,
o industrial production.
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Experience in actionThree specialised divisions of PMRSynergy guaranteed – in order to meet our clients’ information needs, all three divisions work closely together.
PMR Consulting specialised division offering a wide range of diverse business consulting services, e.g.:• strategic advisory,• mergers & acquisitions, • market enter studies,• market penetration advisory,• business partner search,• competitive intelligence.
PMR Research specialised division offering a full array of market, consumers and products research services, e.g.:• customer satisfaction studies,• brand image research, • distribution & competition studies, • segmentation analyses, • industry analyses,• fieldwork.
PMR Publications specialised analytical division offering a wide portfolio of off the shelf market studies:• market studies, reports,• regular newsletters,• databases,• subscription online
services.
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Experience in actionWhat distinguishes PMR?
●Dedicated team of market researchers and business consultants – if you need help with a specific project.
●A wide portfolio of off the shelf information – if you need a standard report, data or business analytical service.
● Business expertise on the CEE, SEE and CIS regions – international standards with local approach.
● In-house economic forecasting and industry expertise.
● Ability to execute multidimensional projects – we take into consideration market, consumers, competitors, economic, sociopolitical, technological, environmental aspects.
● Simultaneous coordination of projects in many countries – we guarantee methodological coherency and time saving.
●Day-to-day project management and execution by experts speaking fluently more than 15 languages.
●We are an active member of international organizations confirming our high quality standards.
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Experience in actionWe satisfy professionals’ diverse information needs
●Market reports – comprehensive studies including analyses of a sector, its segments, market players and important market developments, market indicators and data, trends and forecasts.
● PMR Online services – news and analytic products updated on an ongoing basis.
●Newsletters – sectorial newsletters delivered in pdf format.
●Databases – e.g. statistical data, company / tender databases, investment summaries.
We answer a wide variety of our clients’ information requirements.
We offer both ready analyses and data as well as projects based on individual approach.
● Tailored analytic studies – business intelligence services custom-made to the clients’ needs.
●Market research – full range of services in the field of consumer, business and syndicated research.
●Consulting projects – broad variety of consulting, business support and corporate finance services.
●Data feed – regular provision of high-quality economic data, indicators and information.
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Experience in actionWe have the answers to your questionsYou don’t have to be an emerging market expert, market analyst, research or consulting specialist. It is our job to find the optimal solutions to produce credible, accurate market or consumer data on which you can base sound business decisions.
●What is the size and value of the market?
●What are the forecasts for my markets?
● How does the competitive environment look like in my sector of interest?
●Which market entry strategy should I adopt?
● How can I effectively launch a new product?
● How can I diversify my product range to cater to different market segments?
●Which elements of my brand image impact on my sales figures?
●What are my clients needs?
● How satisfied are my clients?
●Where should I search for new business partners?
● How to run my financial investments?
● How do consumers rate the taste/appearance of my product compared to rival products?
●What can I do to increase the satisfaction and involvement of my employees?
● Is my advertising comprehensible to my target audience?
Our clients’ most frequently asked questions are, among others:
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Experience in actionInternational projects are our passion
Example project:
We conducted a marketing survey among doctors and pharmacists in Croatia, Poland, Sweden and Ukraine.
The study included an assessment of various brands of drugs, an assessment of the concept for a new drug, and an exploration of doctors’ motivations and beha-viours.
Running the project in several countries simultaneously enabled us to compare the various markets and adjust the sales strategy accor-dingly.
No time to liaise with several vendors and agencies for each country?
Want to enter a new market that you know very little about?
Want to find a new business partner but you do not know the local languages?
Want to find out and compare data for several countries?
We provide you with an experienced project /account manager who will be the main point of contact for coordinating your multinational project. We guarantee:
● methodological consistency,
● cohesiveness of results for ease of comparison,
● efficient client–agency communication,
● time efficiency.
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Experience in actionExperience in actionWe eagerly share our knowledge
Our offer includes a wide variety of generally accessible free materials.
● Free information portals – online access to professional market studies:
o analytic articles illustrated with charts and data summaries,
o the newest market developments with comments by experts,
o databases of economic indicators and statistical data,
o up-to-date market data and information.
● Free market analyses – sector articles on market situation, trends and forecasts prepared by PMR experts.
● Free e-letters – the most important market analyses and information delivered straight to your mailbox.
Get a practical experience of whatever we offer!
We provide for free and without commitments:
● examples of pages from our reports,
● free trial access to PMR internet services,
● free trial subscription to all pdf newsletters,
● product demonstration during an interactive teleconference.
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Experience in actionQuality guarantee
With years of experience, we have developed our own methodologies:
PMR Market Insight – methodology designed to support the whole process of producing sector reports and analyses
Analyses are conducted on the basis of information from existing sources: statistics, sector data (the specialist press, the internet), general and official sources, and our own databases, as well as independent primary research. The range of sources we use is tailored to each project individually.
PMR Medical Panel – we have a constantly growing panel of doctors
The members of this panel are doctors of various specialisations who have agreed to take part in our medical and pharmaceutical marketing research. Our database contains more than 5,000 doctors and other healthcare employees. Using a pre-recruited panel of doctors to conduct research projects in the medical sector cuts costs and reduces the time the study takes.
PMR Brand Image – brand image research methodology
In order to study the root sources of creation of a brand image, we analyse all the attributes of the brand by learning consumers’ opinions, interviewing market experts and trendsetters, and studying internet word of mouth. We identify the elements of the brand image that have the greatest impact on the choices made by consumers, and recommend the most promising directions for shaping brand image.
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Experience in actionThe world’s largest trust us!
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Experience in action
Netia has been PMR client since 2001. Based on the long history of our business relations and on our assessment of PMR's offer we can assure that we are satisfied with our cooperation with PMR.
NetiaDirector, Product Management & Development Department
In Ruukki opinion, PMR is worth recommending not only because of its expertise and work standards but also the kind of people who are able to understand various business models and collaborate with the client at every stage of the project.
RuukkiVice President
Our references
PMR Consulting has delivered consistently high-quality deliverable in several projects that we have engaged them.
ShellGlobal Market Development and Sourcing Analyst
The Sanofi-Aventis Group regularly buys PMR reports and newsletters on the pharmaceutical market in Poland. We use PMR services because of its analysts' vast experience in market analysis as well as high quality and strong involvement in the market research process.
Sanofi-SynthelaboGeneral Manager
PMR representatives are professionals, both meritorically and regarding their approach to customers.
Rockwool PolandMarketing Director
The newsletter on CEE published by PMR is an invaluable source of information enabling us to understand the developments in the retail markets. The information provided is clear, up-to-date and sufficiently detailed. I recommend it as reliable and informative.
TescoNon-Food Research Manager
PMR consultants were flexible, active and made a lot of effort to understand our business priorities. They assessed our current situation and gave recommendations as to a suitable marketing strategy. I can, without doubt, confirm PMR’s competence in the region.
Sandvik Mining SolutionsTechnical Director
We are fully satisfied with our cooperation with PMR Research and can recommend it as a reliable partner in undertaking research and market analysis.
IBMMarket Analyst
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Experience in action
PMR
ul. Dekerta 2430-703 Kraków, Poland
Contact:
www.pmrcorporate.com
tel.: +48 12 618 90 00fax: +48 12 618 90 08
e-mail: [email protected]
PMR Publicationswww.pmrpublications.com
tel.: +48 12 618 90 00e-mail:
PMR Consultingwww.pmrconsulting.com
tel.: +48 12 296 22 50e-mail: [email protected]
PMR Reseachwww.research-pmr.com
tel.: +48 12 618 90 80e-mail: [email protected]
