PNC Bank Proposal

Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514

PROJECT PROPOSAL

Quintana V. Richardson

American InterContinental University

Classic Concepts123 Hoover Street Atlanta, GA 30039

Phone: 770.515.5513 | Fax: 770.515.5514

[email protected] | www.classicconcepts.com


ABSTRACT

This paper is inclusive of a proposal to George Strahand, Senior Marketing Director, of PNC Bank. It

provides a detailed description of PNC Bank from their beginning in 1852 to now in the 21st Century by

describing their achievements, their plans for the future, and the audience they anticipate targeting to

achieve their desired results. It continues in depth to explain how Quinn Richardson of Classic

Concepts proposes to assist PNC in securing new and old business markets with an improved

transformation and strategic marketing. In regards to strategic marketing, the proposal delivers a

thorough description of a multitude of suggestions to promote PNC. This paper delivers a minimum of

four promotional design suggestions to include a new and improved Web Site, promotional posters,

merchandise, and informal brochures. Provided with the proposal is an attached invoice that includes

standard prices for the described designs.

Classic Concepts123 Hoover StreetAtlanta, GA 30039April 28, 2012

George StrahandSr. Marketing DirectorPNC Bank1235 Cupertino Sq.Sum State, California 11245

Dear Mr. Strahand:

Thank you for choosing Classic Concepts for your web and graphics design needs. We are confident that you will be very satisfied with the services that we offer.

The information enclosed will help you make the most of our services. If you have questions, please contact us. Your account manager, Quinn Richardson, can be reached at (770) 515-5513. Your account number is #JJS14435-002. When you call, please have it handy so that we can expedite your requests.

As your needs change, we will be happy to help you evaluate those needs and offer you the services that will help you achieve your new goals. Again, thank you for choosing Classic Concepts.

Sincerely,

Quinn Richardson

Senior Designer

Enclosure


Client Summary

PNC Bank has been doing business in the Pittsburgh community for well over one hundred

years. It was establish in January of 1852 as Pittsburgh Trust and Savings and is the oldest

banking institution in Pittsburgh. After several merges with other institutions they changed their

name to Pittsburgh National Corporation but decided to shorten it to PNC, which is the name

they currently use to represent their establishment.

In June of 2011, PNC announced their plans to purchase Royal Bank of Canada for $3.45 billion

as they topped the bids over Winston Salem based BB&T Bank. This transaction made PNC the

fifth largest bank amongst U.S banking institutions. This acquisition allowed PNC to have a huge

presence in the retail banking market in the southeastern United States. PNC’s immediate goal is

to establish their name in a new territory and hopefully earn the respect and business of

developing and surrounding communities. Their initial proposal of renovating the acquired RBC

branches was complete in February of 2012 and they opened for business as PNC in March

2012.


Target Audience

Classic Concepts believes in persuading relationships with design and they know what it takes to

assist PNC in taking their image to the next level. After further investigation of PNC’s

background, Classic Concepts has realized that PNC has a strong foundation and a unique

combination of clientele. Their client base includes individuals to small businesses to large

corporations. They know that you cannot use the same marketing scheme for all groups, as they

do not have the same banking needs.

Projected Goals and Expectations

Classic Concepts will deliver a design package that will solve PNC’s promotional marketing

needs. All fees associated with the project will be contained within the attached bid invoice. The

package will include a Live Web Site or Flash Site, an Poster or Ad or Billboard Series,

Brochure Design, and Stationary components to include company letterhead, envelopes, and

business cards.


Deliverables

Photoshop Mock-up of Site

In mutual agreement, PNC has to decided to move forward with graphical and content changes within their website. Classic Concepts agrees to design a Photoshop mock-up to contain a minimum of 6 pages. The Photoshop mock-up is a non-working version of the intended site and is only to be used as a visual aid for design implementation.

Book Design

Book cover designs will be provided in up to three sizes in full color as indicated by PNC Bank. Mock designs will be provided for concept purposes.

Brochure

Full color 6 page/panel brochures layouts to included new content indicated by PNC Bank. All brochures are to be used for promotional purposes to display services offered by PNC Bank. Brochures will be printed on 100 lb. Gloss Text high-quality paper stock as indicated by PNC Bank. Mock designs will be created in Adobe Illustrator for concept purposes.

Poster Series

Poster series to be provided in full color to PNC Bank to be used as promotional enhancements to be located within banking branches. Posters will be printed on 100 lb. Gloss Cover paper stock as indicated by PNC Bank. Mock designs will be created in Adobe Photoshop for concept purposes.


References

"RBC Bank - Welcome." RBC Bank. Web. <http://www.rbcbank.com/cid-290320.html>.

PersonalBanking-PNCBank.Web. <https://www.pnc.com/webapp/unsec/Homepage.do?siteArea=/PNC/Home/Personal>.

CorporateHistory.Web.<https://www.pnc.com/webapp/unsec/ProductsAndService.do? siteArea=/PNC/Home/About+PNC/Our+Organization/Corporate+History>.



“Type your callout text here.”

123 Hoover Street Atlanta, GA 30039

Phone: 770.515.5513 | Fax: 770.515.5514

[email protected] |

www.classicconcepts.com

Date post:	30-Oct-2014
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PNC Bank Proposal

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