Date post: | 22-Jan-2015 |
Category: |
Education |
Upload: | diana-shore |
View: | 104 times |
Download: | 1 times |
Seminar: Global business environment and culture
Topic Number: 13
Principles of Business
2
OverviewYou have successfully expanded your business globally however you have noticed that there are a variety of subcultures that have arisen in a number of different countries in which you operate. Furthermore, you have noticed that the operating environment is fundamentally different from one country to the other and it is hampering the way your company operates.
In this seminar you will look at the role of national culture in shaping the business culture. You are tasked with choosing two countries in which your business operates and using Hofestede’s cultural dimensions explain the differences in national culture. Thereafter, explain the differences in legal environments between the countries that you have chosen.
Finally, you will evaluate and highlight the type of organisation structure that would best suit the environments in which you operate.
3
Learning outcomes of this seminar
• Determine and demonstrate how you can use Hofstede’s Cultural dimensions in the context of your own business
• Be able to explain differences in global legal environments
• Critically evaluate and highlight the steps you would take to protect your business against the counterfeit market
• Be able to explain the main organisation structures of firms in a global environment
Agenda for this seminar
Explain the difference in legal environment in those countries
What organisation structure would you opt for?
Consider the different ways you could internationalise your company and some of the barriers
Use Hofstede’s Cultural Dimensions to explain two national cultures in which your business operates
Structure for the session
You will have 15 minutes to
discuss each question
We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area
Feel free to ask questions but please do not have separate conversations ‘we are all in
this together’!
Use Hofstede’s Cultural Dimensions
to explain two national cultures in which your business
operates
Hofstede Explained
View video: https://www.youtube.com/watch?v=6gJzRS0I7tA
A few country comparisons
A few country comparisons
A few country comparisons
The Myth of Culture
View video: https://www.youtube.com/watch?v=u_l84Dj2eXY
Consider the different ways you could
internationalise your company and some
of the barriers
A re-cap: Global Business Model to Market
Source: Daniels et al, 2013
Forms of International Business Activity
ImportingPurchasing goods or services from another country
and bringing them into one’s own
country
ExportingSelling and
shipping goods or services to
another country
LicensingAgreement to
produce and market another company’s
product in exchange for a royalty or fee
Foreign Direct InvestmentInvestment of
money by foreign companies in
domestic business enterprises
Multinational Corporations
Companies with operations in
more than one country
Consider how you can take advantage of the system
Illustration: Nicolsoncartoons.com
Trade barriers can get in the way
Source: Cato.org
Explain the difference in the legal
environment in those countries
Consider these elements
• The legal system is the mechanism for creating, interpreting, and enforcing the laws in a specified jurisdiction
Source: Daniels et al, 2013
• What is the basis of rule in a country?
– The rule of man• legal rights derive from the individual who
commands the power to impose them • associated with a totalitarian system
– The rule of law• systematic and objective laws applied by
public officials who are held accountable for their administration
• associated with a democratic system
Consider these elements
The Worldwide Practice of the Rule of Law
Source: Daniels et al, 2013
Consider these elements
What organisation structure would you
opt for?
Choosing the right structure
Tailor structure to your business
Most efficient management structure
Level of control/empowerment
Extent of hierarchy
End of Seminar
Note: This recording is for your personal use only and not for further distribution or wider review.
© Pearson College 2013