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DESIGN | DEVELOP | DISTRIBUTE A Mobile Tour – Paul Swaddle
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DESIGN | DEVELOP | DISTRIBUTE
A Mobile Tour – Paul Swaddle
Fun Facts
There are 5x as many mobile phones in the world as PC’s
Fun Facts
64% of people fall asleep next to their phones
Fun Facts
70% of mobile searches lead to action within one hour. (it takes a month for
the same percentage of desktop users to catch up)
Fun Facts
30 million consumers watch TV via mobile devices
Fun Facts
40% of people look up information about a show
while watching it
Fun Facts
74% of people use their mobile phones to help them
with their shopping
POCKET APP
An overview of the company…
or who the hell are you?
Offices in London and Asia
50+ years team experience in mobile
Mobile experts
Full service
Cross-platform
Uniting creativity with technical know-how
Diverse client base
Pocket App
Creative & consultancy Design
Technical Build
App STORE submission PR & Marketing
Application Analytics
On-going app reviews and upgrades
Our Services
Clients
MOBILE TOOL KIT
Is there more to mobile than apps?
Mobile Toolkit
TEXT PICTURE MESSAGE EMAIL MOBILE WEB
BLUETOOTH PAYMENTS QR CODES GPS
@
£
SMS and MMS
• Broadcast
• Marketing
• Interactions
• Utility
SMS and MMS
Brand: BBC
Campaign: BBC World in America
Release year: 2007
Mobile Email and Internet
41% of Commercial emails are opened on a mobile device
59% 12% 29%
Bluetooth
Brand: Coldplay
Campaign: X&Y album promotion
Release year: 2005
Results: From 87,000 discovered
Bluetooth phones, 13,000 downloaded
mobile content
Response 15%
Payments
o SMS
o Paypal
o App Store In App Billing
o Payforit
o Credit Card
o NFC
Charities
Thank you for your £5
donation to Kids
Company, Charity
Number 1068298. Your
money will help support
vulnerable inner-city
children and young
people.
Brand/Client:
Kids Company
Service:
Mobile donation
Service launch:
12/2009
Media:
Mobile, print
Coupons and QR Codes
Mobile coupons have 10x higher redemption rate then their print
counterparts
Order a coffer from your phone
Brand:
Starbucks
Campaign:
QuickOrder - iphone
Release year:
2008
... and pick it up at the store
Brand:
Starbucks
Campaign:
QuickOrder - iphone
Release year:
2008
Location Based Services
GREAT APPS
Why are some apps better than others?
What Makes a Good App
Touch
Accelerometer
Ears (Mic)
Voice (Speaker)
Location (GPS)
What Makes a Good App
What Makes a Good App
Scanning the Night Sky Using your iPhone’s Compass, Starmap is your tool for viewing the night sky from your actual location and smoothly scanning across the horizon with a panoramic view
What Makes a Good App
Manhattan Apartments for Sale in Augmented Reality
What Makes a Good App
Discover, explore and share more music, TV shows and ads you love.
What Makes a Good App
THREE CASE STUDIES
A few simple solutions…
Peri Products Mobile Mistletoe Campaign
Results
Objective
Periproducts approached Pocket
App to deliver a solution for one
of their flagship products, a
portable mouth freshening spray
called 'UltraDex'. The solution
needed to tie in a Christmas
theme for a December launch.
The key objective was to create
more brand awareness around the
product.
The project was delivered on time and to budget, within the tight deadline and
budgets. The app was launched successfully at the Comedy Gala and app downloads
grew sizeable after the Gala launch. The apps were received well by users resulting in
lots of positive comments. Periproducts have indicated they will be promoting the apps
every Christmas moving forward.
Travel Agency Winter Destinations App
Ski Maps- Ski Maps is the must have resource for all skiers and snowboarders.
It gives you unlimited instant access to over 1,000 trail maps from all around
the world.
The maps are quickly downloaded to your
device so that they can be viewed anytime from
the mountain, even without cell service! Ski
TrailMaps is a handy resource while on the
mountain, to aid in planning a trip or showing
your buddies where you went on your last trip.
Diversey Field Sales Tool
Objective
Pocket App were charged with
delivering a mobile app solution that
would integrate all of the various sales
documents and information resources
in to one place- the app
Results
Field sales staff are infamously resistant to change and accepting new processes, so it was
important to get everything perfect first time.
Initial field based app tests in 2 regions have gone very well and the sales staff have
enthusiastically adopted the app.
A full roll-out across all UK regions is now in progress.
Design Examples
Delivering for clients…
Design Process
UX USER EXPERIENCE
VI VISUAL IDENTITY
UI USER INTERFACE
We take our clients through the full design experience. From
creating the brand and identity all the way through to high fidelity final designs of the application
with a full wireframe depicting the entire user experience for the
project.
Design Building Blocks
Some examples of recent Pocket App’s design projects.
Design Examples
The W Hotel application integrates the mBlox Engage platform to deliver news and deals based on the user’s location.
W Hotel
Design Examples
Gamestacker
Gamestacker is a location based, peer-to-peer game trading app designed to help
gamers discover 2nd-hand games nearby.
Design Examples
Oracle
The Pocket App team has developed multiple assessment and questionnaire tools for Oracle.
Generated reports include key insights, graphs & charts which help the user in making an informed
decision for future planning and growth.
Design Examples
ABB
ABB required an app to help their engineers monitor and track large mining machines. Our
solution allows engineers to collect and post hundreds of data points, syncing in real time with
ABB’s servers. Saves potentially millions of pounds of downtime cost from better maintenance
Design Examples
Shred-up
Shred-up is a sport news reader application for iOS. It allows users to keep up to date
with all the latest extreme sports news within their customised categories
Design Examples
Championship
Fantasy league is an extension of our client’s existing service, reimagined and
adapted for a full mobile experience. Allowing user’s to manage their fantasy
teams on the go.
CASE STUDIES
Additional projects …
Results
Delivered a solution which allows Pole Star to provide 24 hours a day tracking to their customers via their smartphone.
Objective
Create a mobile solution to allow Pole Star’s customers to track and monitor their shipping fleets from a smartphone
Case Studies
Results
Expected to generate significant PR in tourist-related press
Expected to reach minimum sales target within week 1
Objective
Provide a range of apps using the content that Welcome Guides publishes online
Case Studies
Results
Delivered on time
Seamless incorporation
Objective
The purpose of this project was to raise donations and provide awareness for the Women’s Aid Foundation
Case Studies
Results
Provided The Eve Appeal with a further payment platform, which can be re-used for future campaigns
Objective
Provide a creative iPhone mobile solution that incentivises donation to charity and which supports the integrated campaign.
Case Studies
Results
Increasing the efficiency of their internal recruitment processes
Allows them to reach out to a wider audience
Objective
Allow users to upload a video CV using their camera phone
Case Studies
Results
3 unique applications delivered on time and to budget
100% ROI over target
Objective
Provide a commercially successful cross-platform health encyclopaedia
Case Studies
Results
The Triptu application has just been launched and Triptu is in the process of signing up businesses to offer users promotions.
Objective
Deliver multiple resort-based promotions to relevant holiday-makers
Case Studies
Competitive Pricing Structure
Full service / cross-platform
Account Management
Quick turnaround
Hugely Experienced
Why Pocket App
“The Pocket App team understood our priorities and delivered exactly what
was required. A great, innovative team“
—Conservative Party Chairman
“The guys at Pocket App have a vast experience of mobile and apps.
I wouldn’t hesitate to recommend them. “
—Mobile Strategy, Microsoft
“Pocket App have a expert team in mobile. I can highly recommend
them”
—Mobile Content, Samsung
“The launch went without a hitch and we were all very pleased with the result. I would recommend Pocket App to anyone looking for a solution in the mobile space.” —Head of Digital, Grey London
What our clients say…
