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Podejścia Human-Centered oraz Context-Driven Design w krajach rozwijających się/WUD Silesia 2014

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Human-Centered and Context-Driven Design for Developing Countries Khanjan Mehta Humanitarian Engineering and Social Entrepreneurship Program The Pennsylvania State University
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Human-Centered and Context-Driven Design for

Developing Countries

Khanjan MehtaHumanitarian Engineering and Social

Entrepreneurship ProgramThe Pennsylvania State University

How do we engage with developing communities to co-create sustainable technology ventures that lead to self-determined improvement in lives and livelihoods?

Global Developmental Challenges

Base of the Pyramid

Tata NanoReverse Innovation: Tata Nano

Reverse Innovation: Ushahidi

Globalized Interdependent World

HESE Academic Program

Certificate in HESE | Minor in Social Eship

Design Affordable Greenhouses

Affordable Greenhouses

Mango Waste Briquettes

$250 Solar Food DryersNutritious Pizza | Food Carts

Pre-Primary Healthcare

Healthcare Crisis: Focus Africa

Source: www.dowusa.org

Global Health Challenges

Current employees

15

Eunice Ann Salome Margaret Lillian Ann

Current Mashavu Social Franchisees

$10 Pulse Oximeter

5c Test Strip: UTIs and Diabetes

$20 3D Printed Prosthetics

Design with CommunitiesCommercialize for Markets

79 Publications; 23 Review; 40+ Prep

Research: Engaged ScholarshipImpact: Scholarship

Is it Affordable?

High-Tech or Low-Tech?

High-Tech or Low-Tech?

Is there a Business Model?

Individual or Community?

Environmentally Benign?How Much Simplification?

Is it Socially Acceptable?

Will Customers Use It?

Does it Meet Every Need?

Localize or Standardize?

Design Is it Pretty?

Environmentally Benign?Human Labor or Automation?

Who will Manufacture it?

Who will Manufacture it?

Can you Compete?

Who Wins; Who Loses?

Who Wins; Who Loses?

Environmentally Benign?Will it Hurt the Environment?

Will it Reach the People?

Environmentally Benign?How Will You Educate Customers?

Environmentally Benign?How Will You Educate Customers?

Can YOU Scale It?

Technologically Appropriate

Environmentally Benign

Culturally Acceptable

Economically Sustainable

Sustainable & Scalable Solution

Marketing Distribution Consumption

Production Processing Storage

Food Value Chains

Why Do Ventures Fail?

Why Do Ventures Fail?

TIME

REV

ENU

E

(Pilot)

Idea

PrototypeLaunch

Reinvention

Obsolescence

Typical Venture Lifecycle

Design Implementation Maturity

120 Projects

500 FVC Actors25 Experts

Why Do Ventures Fail?

45

6

7

3

2

1

Why Do Ventures Fail?1

5

6

7

8

9

10

11

12 2

3

4

Why Do Ventures Fail?

45

6

7

3

2

1

What are the problems for which we can design and deliver sustainable solutions?

1

Drying Bananas

Drying Fish

Design Ensembles and Systems2

Drying Tomatoes

Post-processing

-Verify Moisture-Package slices-Label

Solar Dryer

Pre-processing

- Slice- Salt bath- Sulphur bath

$

Design Ensembles and Systems2

Business Model

Concept of Operations

Product

Centrifuge?Labor Needs?

Design Ensembles and Systems2

Greenhouse Ensemble3

Greenhouse Ensemble3

Focus on Execution3

Design Execution Strategy

TIME

REV

ENU

E

(Pilot)

Idea

PrototypeLaunch

Reinvention

Obsolescence

Typical Venture Lifecycle

Design Implementation Maturity

3

Design Execution Strategy3

Design Execution Strategy3

Practical Partnerships4

Reframe Research5

Curricular Innovation

www.youtube.com/hesepsu

6

Curricular Innovation6

Curricular Innovation6

KnowledgeBase

PrimaryResearch

Facts &Statistics

BestPractices

BollywoodDrama

CustomIllustrations

PersonalExperiences

CommunityPerspectives

DevelopmentConcepts

Research: Engaged ScholarshipKochia Chronicles Mashup6

Okello’s Foray into Social Business

Traditions Social Innovation

Meaning of Community

Mr. Jackson’s Secret to Success

The Orphanage Business

Donor Education

The Fisherman’s Sweet Fate

The Fisherman’s Sweet Fate

Resource-Driven Entrepreneurship

Lean & Inclusive Business Models

Mzungu Memories:A Conversation over Busaa

Mzungu Memories:A Conversation over Busaa

Learning Objectives

Get Stuff Done

Building Relationships

Social Innovation

How Things Work

Systems Thinking

Self Determination

Lean Business Models

`Changing The Conversation7

Career Pathways7

Nature of “Jobs”

1. Professional, Independent and Innovative

2. Most went to Grad school

3. Balance of Fieldwork and Paperwork

4. Meaningful Extra-curricular Activities

5. STEM Education Developing a Mindset

6. Circuitous Path to Current Position

7. Salary range: 30,000 300,000

8. Step up; Get Stuff Done; Take the Plunge!

7

Execution; Partnerships; Story Telling; Conversation

ECOSYSTEMS that fosterMulti-Million Smile Enterprises


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