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POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY BUSINESS
Transcript
Page 1: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

POINT-OF-SALE SOLUTIONS FORYOUR WELLNESS & BEAUTY BUSINESS

Page 2: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

About The Mikal Corporation

The MIKAL Corporation has been involved in the Beauty Industry since 1981. Our goal is to provide Beauty Salons and Day Spas with the most advanced Salon Management Systems available.

Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting.

Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories.The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.

4382 Mt Carmel-Tobasco RoadCincinnati, OH 45244Office: (513) 528-5100Toll Free: (800) 448-5420Fax: (513) 528-8264

The Mikal Corporation

Page 3: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.

The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze.

MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award.

“MIKAL is the most published computer company in the Beauty Industry ...”

Page 4: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

HP rp3000SOLUTIONPOINT-OF-SALETHE COMPLETE

Page 5: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

Comprehensive Solutions for Point of SaleStylist In-a-Box | Point of Sale is a turnkey solution that combines the top of the line rPOS system from HP and MIKAL’s easy to use Salon & Spa software. With MIKAL pre-loaded and the hardware pre-configured, salons and spas can run their businesses more efficiently by:

This complete Point of Sale bundle is easy to implement and allows salons and spas to quickly and easily begin ringing up sales!

• Eliminating paperwork and freeing up 4 weeks of work a year

• Cutting inventory costs by 20% and placing orders in seconds

• Motivating staff with powerful goal setting reports

• Automating e-marketing to clients every week, including

• email/text appointment confirmations

• Controlling cash flow and business management

PRODUCTS INCLUDED:

Full HP rp5700 POS

• Rp5700 unit

• Monitor

• Receipt Printer

• Scanner

• Cash Drawer

• Credit Card Reader

• MIKAL 6 Salon and

• Spa Software

Page 6: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

COMPUTER MONITOR

KEYBOARD

•GenuineWindowsXPorWindows7•Intel®Atom™230processor(1.60GHz,512KB L2 cache, 533 MHz FSB)•2GB800MHzDDR2SDRAMmax.memorycapacity•SATADVDopticaldrive

•17inchdisplaysize•ActivematrixTFTdisplaytype•140degreeviewingangle

•PS/2standardkeyboard•USBstandardkeyboard

HP rp3000 COMPONENTS

TABLET

•TheViewSonic®ViewPad®1010.1”•Capacitivemulti-touch1024x600LCD screen•HighperformanceIntel®N455Pine Trail processor•IntegratedDDR32GBSDRAMand16GB SSD storage capacity•1.3megapixelwebcam•FullconnectivityincludingaminiVGA port and Micro SD slot•Compactandlighterdesigntocarry than a laptop

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CASH DRAWER

BARCODE SCANNER POLE DISPLAY

•HPUSBReceiptPrinterinterfacecable•Space-savingdesign•Robustconstructionensuringdurability

•Fastperformancewith100scans/sec•Durabledesign•Workingrangeof17inches(43cm)

•Printsupto74linespersecond•Twocolor&monochromethermalprinting•4MBFlashMemoryforcustomtasks

•Displayoffersclear,easy-to-read20-columnx 2-line dot matrix in a wide viewing angle•PoweredandconnectedthroughstandardUSBport•Supportsthreedifferentheights

HP rp3000 COMPONENTS

THERMAL RECEIPT PRINTER

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MIKAL SIX Overview

Here is a overview of just a few of the many capabilities of the MIKAL program. You will be amazed at how our program uses the power of the computer to help you run your business more efficiently and profitably! Please call us for a detailed needs analysis and interactive on-line presentation 800-448-5420. We’ve been helping salons and spas operate more effectively since 1981—we are the first and the best.

Protect Your Customer Files•Whenyoufirststartthesystem,everyonehasa

number and password allowing you to effectively lock anyone out of any report or screen you do not want them to have access to.

•MIKALsecuresyourmostvaluableasset—yourcustomer files, along with all of your confidential information.

•MIKALSIXwillevenbackyououtofscreenstothe user log in if the terminal is not used for a predetermined period of time.

Improved Communication With Your Staff•MIKALthenshowsyouyourinternale-mail.This

program inreases communication with your staff, eliminating all the scraps of paper around the front desk, and notifies you when someone is deleting clients or closing out the day improperly.

•MIKALSIXwatchesoutforyourbusinessforyou.The e-mail also assures you that staff receives their messages—even the date and time they read them!

TheUltimateSalonandSpaMarketingandManagementSystem

MIKAL SIX

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UseTimeClocktoEasilyKeepTrackofHours•MIKALSIXrequiresyoutoclockinwhenyoufirst

log on to the system. That way all hours are tracked automatically. The Time Clock also accounts for “in andout”time,excused/unexcusedabsencetime,lunch, and productive/nonproductive time.

•TheTimeClockcombineswithourpowerfulreportingsystem to give you dollars per hour, dollars per productive hour, and percentage booked to scheduled sales.

•TheTimeClockinterfacesseamlesslywiththePayrollfor hourly pay and even figures hourly vs commission. The Time Clock and payroll interface with payroll programs and service bureaus.

Client Check Out With Speed and Ease

•The Point-of-Sales screen displays and allows you to check out clients using our Work Tickets in as few as 9 keystrokes or clicks! The system supports BarCodes, Internal Gift Card processing, and interfaces with Credit Card processors.

•MIKALSIXisthefastestsalestransactionintheindustry and still tracks advertising reasons, referral credit, and client loyalty points

•NoticethattheIconsatthetopofthescreengiveyouinstant access to other areas of the system.

•UsingtheIconsyouareoneclickfromtheappointment book, client information, time clock, e-mail, client check in, dispensary product usage, tip reporting, inventory receipts, programmable plug-ins (like silent pagers, tanning bed controllers, full reporting and management check) and field sensitive Help.

•UsingthePoint-of-Salescreenupdatesclientbuyinghistory, employee payroll, advertising tracking, referral credit, client loyalty points, inventory, cash transactions, credit card processing and gift card/certificate information. Your paperwork is done!

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Effortlessly Book Appointments•Nowlet’sclickontheappointmentbookfromthesales

screen. Your book with 12 employees displays and is instantly available to quickbook an appointment.

•Justclickonthetimeslotyouwant,fillintheservice,and who the customer is and you are booked. Moving is as simple as clicking on the appointment and dragging to a different employee or day.

•MIKALSIXknowswhocanprovidewhatservicesand even how long each person takes! The system also makes sure you have the resources to do the appointment (chairs for the pedicure, rooms for the facial) and confirms the appointment with an e-mail

HelpingYouUpsell•MIKALSIXwillmakeyourfrontdeskthemost

profitable department in your salon/spa using our automaticUp-$ellScripts!

•NowfortheMoneyMakingpartoftheappointment.MIKALbelievesthatthetimetoup-$ellaclientiswhen they call to book. We have a complete system ofup-$ellscripts,receptionistbonusprogramsandtracking reports built into the system.

•Justbyofferingthescriptthatpopsupatbookingtimeatleasteverysixthpersonwilladdtheup-$ellservice!

•Imaginetheextraincomeif15%ofyourclientsaddedon a service. How much would that be worth to you? WealsohavetheUp-$ellscriptspopupduringon-line

Easily Customize Sales Receipts•IfyouhaveloggedintoaterminalsetupforSales

Transactions with the Cash Drawer the Opening Cash Screen will display. Enter your beginning cash and a message that appears on the sales receipt. Turn this message into a Coupon good for a retail discount on the client’s next visit.

•Thereceiptalsoprintstheclient’snextappointmentand Loyalty Points!

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ViewProductUsage

•TheProfessionalProductUsagescreentrackswhoisusing what products. You can eliminate waste and cut your ordering time down to minutes a week by using this part of the program.

•Thisscreencanbelocatedinthedispensaryoraccessed by the front desk or employees at other locations in the salon/spa.

•Simplyenteryournumber,scantheproductused,andit will deduct from inventory and appear on the order reports.

•Knowwhoisusingwhatproducts—andhowmuch.

Track Inventory•Inventorycanalsobereceivedquicklyatthefrontdesk

and displayed for sale.

•MIKALSIXtellsyouhowmanyareonorder,andifthecost changes will also suggest the proper selling price to maintain your margins.

•WithMIKALyouaresellingatthenewpriceassoonas the cost changes instead of selling out at the lower

Access other MIKAL and Windows programs in one keystoke with powerful Plug Ins

•The Plug In Icon (electric plug) gives you even more access to areas of the system without leaving the sales/appointment book.

•ThesePlugInprogramscanaccesstheClientGiftCard Balances, Silent Pagers, Tanning Bed Controllers, even your calculator and calendar!

•ThemostpowerfulareasofthePlugInsaretheManagement Check and Quick Reports. You have access to amazing information on your business in just a quick click or two.

•ManagementCheckistheultimateDashboardControlsystem for a salon or spa. Know your cash flow for future appointments, see how many people are waiting for service – right now! See your top ten clients, top five employees, top five sales categories, and daily cash flow minute by minute. Get a graph on employee or business performanceinasecond.MIKALSIXgivesyoutheinformation you need to make the right decisions—fast.

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PAPER - LABELS - RIBBONS

MEDIA

We stock a wide variety of direct and thermal transfer labels, tags and receipt paper. Custom items are also welcome. We can also handle your thermal transfer ribbon needs. We carry a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra printers.Products available are:• Thermal transfer labels and tags • Direct thermal labels and tags • Receipt rolls • Thermal transfer ribbon • POS paper rolls • PVC and composite cards

Page 13: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

TABLET APP

MIKAL’s Tablet App MIKAL has just won the RSPA and VSR Innovative Solutions Award for 2011 with the CyberPreceptionist Tablet App!

Go wireless and have complete FREEDOM in the salon/spa with the tablet app. Check in clients, update personal information, check the technical card, book next appointment without having to go to the front desk. Get rid of the bottle neck at the front desk and improve client service. Clean up your client marketing system and generate more revenue.Availablewithversion6.8andonly$395for as many terminal licenses as you are registered to use. for details – see a demo!

The tablet app is a one time investment per salon/spalocationof$395.Get a bundled package with the MIKAL Tablet app, Viewsonic Tablet, accessories, installation and loadingforonly$995.00–save$49offlist!

Note: you must use MIKAL version 6.8 and have the multi-user license to operate the tablet application. Multi-user tablet versions are $185 per tablet if you do not have extra users available on your multi-user license. Call your MIKAL consultant for information on the I-Pad and Android options. Windows 7 is not required but is recommended as the lowest cost solution. Integration of tablets not purchased from MIKAL must be quoted on a time and materials basis.

Page 14: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

Your management, marketing and appointmentbookingsystemallfor$12aweek!

Let mikal work for your business while you work in your business.

• SalonSuitesServices• SupportandService• WilltheSystemGrowwithYourBusiness?• APriceYouCanAfford

You can use the system to run your business and track an assistant, a receptionist, and a house account. The sales information is exportable to Quickbooks and you can get a copy of your information at any time.

WHAT YOU GET:

Daily Sales tracking: use the system to enter sales transactions and credit card sales. Know your daily sales, product sales, assistant and receptionist sales, and sales tax liability.

Trend Analysis: see reports that give you 8 period trend analysis to see the growth in your business. See week, month, quarter, and year to date sales at a glance. Graph your sales and get a visual of your business.

Client Marketing: enter and track your client personal information, technical cards, buying history, and even pictures. Do mailings and e-mail marketing with our automatic autopilot marketing system and also create custom marketing and promotions with the powerful label, list, letter, and postcard printing programs.

Independant Stylist

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• Our client information includes personal information, a second personal information file (second address

critical to HIPPA confidentiality and mailing requirements) unlimited buying history, eight user defined

1800 character client technical cards, an unlimited free form notes card (for our medi-spas) gift card,

certificate, accounts receivable, unlimited appointment history, and detailed loyalty points and referrals.

• Wow—now imagine having all that information at your fingertips and available for automatic autopilot

marketing.ThatisMIKALSIX.Takeallthisinformationandsendoutmailande-mailautomatically—ask

us how!

• Nowlet’sfinishupthedayanddoourcashdrawercountandclockout.MIKALSIXmakesthislastjobof

thedayabreeze!EnteryourchangeandcashandMIKALSIXkeepstrackofwhatisinthecashdrawer.

All you have to do is count the number of each denomination and we run the total for you.

• Then you fill in your counts for checks, charges, and gift certificates/cards. You have up to 20 paytypes for

detailed tracking—even client loyalty points redeemed.

• MIKALSIXtellsyouifyouareoverorunderandbyhowmuch.Youcanthenrunadetailedtransactionlist

of just the paytype you need to look at and make the correction quickly.

• Get a detailed report with payouts, refunds, voids, and sales by employee to review. This way your num-

bers are right every day so you know your week, month, and year are perfect!

• MIKALSIXalsoautomaticallyprintsoutyouremployeeschedulesforthenextdayandeachperson’s

worktickets. Your staff can come in the next morning and quickly prepare for the day. Click to hear what

our clients say about our employee management.

• The workticket has the client information on the left side (as much as you want to display) and the sales

ticket information. The services and prices shown are customized by employee.

• The left side of the ticket shows the client routing at the top (or itinerary) and two technical cards. Below

the technical cards you have detailed buying history.

• Everything you need to service the client—on a half or full sheet of paper.

• Each employee also receives a daily schedule that includes client names, services, and who else the client

is to see. The bottom of the schedule shows anyone on the waiting list—for last minute walk ins or to fill

cancellations.

• We also can print a confirmation list or export it to an automatic confirmation system. If you use our on-

line booking we can also send e-mail confirmations out automatically!

• MIKALSIXprintsreportsautomaticallybasedonyourdaily,weekly,monthly,andquarterlyneeds.The

system features detailed sales, employee, inventory, and vendor reports.

• MIKALSIXInventoryfeaturesorderreports,purchaseorders,priceandbarcodelabelprinting,salesand

margin reports and cost reports. Click to hear what our clients say about our inventory management.

MIKAL has more features and Options

Page 16: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

• Our client information includes personal information, a second personal information file (second address

critical to HIPPA confidentiality and mailing requirements) unlimited buying history, eight user defined

1800 character client technical cards, an unlimited free form notes card (for our medi-spas) gift card,

certificate, accounts receivable, unlimited appointment history, and detailed loyalty points and referrals.

• Wow—now imagine having all that information at your fingertips and available for automatic autopilot

marketing.ThatisMIKALSIX.Takeallthisinformationandsendoutmailande-mailautomatically—ask

us how!

• Nowlet’sfinishupthedayanddoourcashdrawercountandclockout.MIKALSIXmakesthislastjobof

thedayabreeze!EnteryourchangeandcashandMIKALSIXkeepstrackofwhatisinthecashdrawer.

All you have to do is count the number of each denomination and we run the total for you.

• Then you fill in your counts for checks, charges, and gift certificates/cards. You have up to 20 paytypes for

detailed tracking—even client loyalty points redeemed.

• MIKALSIXtellsyouifyouareoverorunderandbyhowmuch.Youcanthenrunadetailedtransactionlist

of just the paytype you need to look at and make the correction quickly.

• Get a detailed report with payouts, refunds, voids, and sales by employee to review. This way your num-

bers are right every day so you know your week, month, and year are perfect!

• MIKALSIXalsoautomaticallyprintsoutyouremployeeschedulesforthenextdayandeachperson’s

worktickets. Your staff can come in the next morning and quickly prepare for the day. Click to hear what

our clients say about our employee management.

• The workticket has the client information on the left side (as much as you want to display) and the sales

ticket information. The services and prices shown are customized by employee.

• The left side of the ticket shows the client routing at the top (or itinerary) and two technical cards. Below

the technical cards you have detailed buying history.

• Everything you need to service the client—on a half or full sheet of paper.

• Each employee also receives a daily schedule that includes client names, services, and who else the client

is to see. The bottom of the schedule shows anyone on the waiting list—for last minute walk ins or to fill

cancellations.

• We also can print a confirmation list or export it to an automatic confirmation system. If you use our on-

line booking we can also send e-mail confirmations out automatically!

• MIKALSIXprintsreportsautomaticallybasedonyourdaily,weekly,monthly,andquarterlyneeds.The

system features detailed sales, employee, inventory, and vendor reports.

• MIKALSIXInventoryfeaturesorderreports,purchaseorders,priceandbarcodelabelprinting,salesand

margin reports and cost reports. Click to hear what our clients say about our inventory management.

MIKAL has more features and Options

Page 17: POINT-OF-SALE SOLUTIONS FOR YOUR WELLNESS & BEAUTY …mikal.com/pdfs/Mikal_sb_2012.pdf · a full line of ribbons for Toshiba, Cognitive, Datamax, Epson, Sato, Star Micronics and Zebra

WHY LEASE?

CONSERVE CAPITALWith leasing you can acquire needed equipment without depleting capital which could be used for other business purposes. Therefore, productive assets can be obtained for the purpose of earning profits for your business when internal capital for purchasing equipment is not available.

ADDITIONAL CREDITA lease can be viewed as another line of credit since it does not use up a company’s existing bank lines. This opens up a new source of credit for current and future needs.

FIXED RATE FINANCINGLease payments are fixed at the beginning of the lease for the entire term and will not increase as many loans do over time. Fluctuation in market rates have no impact; therefore, budget and cash flow planning is easier.

TOTAL PACKAGE FINANCINGFinance all your requirements in one low monthly payment, including hard & soft costs:

•Hardware•Software•Training•Networking

TECHNICAL FREEDOMLeasing minimizes the risk of obsolescence so your business will stay current with the latest technology. Also, upgrades and add-on options are available to maximize the equipment you already have!

•Delivery•Installation&Programming•Service&Support•AnyOtherNeededComponents

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WHY LEASE?

USE VS. OWNERSHIPIn most cases, it is the use of equipment—not its ownership—which is the important element in its value to a business. Due to obsolescence, the additional costs of ownership become unjustified. Fortunately, the flexibility of leasing allows for upgrading equipment during the lease or replacing it at the end of the lease.

BUDGETINGLeasing allows a business to stretch its budget by spreading the costs over time. This allows an increase in your business’ buying power anywhere from 200-300%.

TAX BENEFITSUnlikealoanpayment,aleasepaymentmaybetaxdeductiblefor your business as an operational expense. Consult with your accountant for further review.

EASY ADMINISTRATIONFast approval process. Simple documentation. Dedicated support. Convenience!

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APPLICANT INFORMATIONLegal Business Name

Trade Name

Phone Fax

Billing Address

Years in Business Number of Locations

City, State, Zip

Cell Phone # Federal ID#

Contact Person Business Structure (Corp, LLC, Prop, etc.)

Title Email address

Total Equipment Cost Website

Equipment Description

PERSONAL INFORMATION of OFFICERS/ PARTNERS/ OWNERSName

Home Address, City, State, Zip

Title SSN

Name

Home Address, City, State, Zip

Title SSN

Name

Home Address, City, State, Zip

Title SSN

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BANKING REFERENCESBank Name Account Number

Phone Fax

Contact

Bank Name Account Number

Phone Fax

Contact

DEALER INFORMATIONDealership Name Dealer Phone

Contact Person / Sales Rep. Dealer Fax

Dealer Address, City, State, ZIP

Dealer Email Address

STATEMENTCustomer authorizes the leasing company to request, verify and review data or information about the customer, its officers, partners, owners and guarantors including reports from agencies and information from references. The leasing company is authorized to give credit information about customers to others. All information provided herein is correct and complete. If business credit is denied, customer has the right to a written statement of the specific reasons for denial. To obtain this statement, please contact the leasing company within 60 days of a denial. A fax or photocopy of this authorization shall be valid as the original.

Signature

Print Name & Title

Date

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SOLUTIONS FOR YOURWELLNESS & BEAUTY BUSINESS

Your Needs Mikal’s Solutions

Eliminate paperwork • We have the reports that will save you hours of paperwork. With our programs directed at inventory reduction, employee analysis, and spa performance, we give you meaningful reports, not stacks of papers with numbers. We will save a 7-employee spa six hours of work per week. This means per year our system saves you 300 hours of work, which is 8 weeks of paperwork!

• Retrieve every number and statistic you ever wanted to know about your busi-ness at the touch of a button: sales analysis, sales tax, payroll, retention, and graphs.

Effective direct marketing system

• We don’t just deliver a system and expect you to start doing all kinds of direct mail and E-mail magically. We provide you with sample letters, postcard formats and a mailing program/schedule that makes you money. Only takes 20 minutes a day and can increase your annual sales by 25%! We even have a Customer Marketing Manual that contains proven spa marketing strategies.

• We will help a 7-employee spa turn one half of their customer base one more time a year (1000 visits). With a $80 average ticket, that’s $80,000 in increased sales by using direct mail and e-mail marketing. You can also time marketing to contact regular yearly visitors before their trip to pre-book services.

Increase customer retention and service sales with referral rewards & contests

• We believe word-of-mouth is the most powerful form of spa marketing. Mikal has a referral tracking system that will reward customers every time they refer someone new to the spa. Our proven program will increase referrals by over 100 per year in a 7-employee spa. This 100 customers x 4 visits x $80 are worth $32,000/year.

• Mikal has developed a customer referral contest for employees and customers that will generate over 60 new customers in 60 days. We have developed an 11-page plan, marketing signs, mailers, and even the staff meeting agenda! Our system tracks referrals easily and runs the contest for you. These 60 new customers x 4 visits x $80 are worth $19,000/year.

Increase customer retention with customer recovery program and new customer welcome book

• If an employee leaves you, Mikal has a proven four letter program that will help you keep from 60%–87% of the employee’s customers! If the employee did $50,000 in service sales this year, Mikal’s proven system will recover $30,000 in service sales (60%). Other systems don’t give you any more help than print-ing some labels—no guidance on a direct mail marketing program that really works. Without Mikal, you might keep 20% of the employee’s customers.

• How does your new customer retention compare to the average of 30%? Find out with SMS reports! Implement a New Customer Welcome Book to get your new customers back!

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SOLUTIONS FOR YOURWELLNESS & BEAUTY BUSINESS

Your Needs Mikal’s Solutions

Eliminate paperwork • We have the reports that will save you hours of paperwork. With our programs directed at inventory reduction, employee analysis, and spa performance, we give you meaningful reports, not stacks of papers with numbers. We will save a 7-employee spa six hours of work per week. This means per year our system saves you 300 hours of work, which is 8 weeks of paperwork!

• Retrieve every number and statistic you ever wanted to know about your busi-ness at the touch of a button: sales analysis, sales tax, payroll, retention, and graphs.

Effective direct marketing system

• We don’t just deliver a system and expect you to start doing all kinds of direct mail and E-mail magically. We provide you with sample letters, postcard formats and a mailing program/schedule that makes you money. Only takes 20 minutes a day and can increase your annual sales by 25%! We even have a Customer Marketing Manual that contains proven spa marketing strategies.

• We will help a 7-employee spa turn one half of their customer base one more time a year (1000 visits). With a $80 average ticket, that’s $80,000 in increased sales by using direct mail and e-mail marketing. You can also time marketing to contact regular yearly visitors before their trip to pre-book services.

Increase customer retention and service sales with referral rewards & contests

• We believe word-of-mouth is the most powerful form of spa marketing. Mikal has a referral tracking system that will reward customers every time they refer someone new to the spa. Our proven program will increase referrals by over 100 per year in a 7-employee spa. This 100 customers x 4 visits x $80 are worth $32,000/year.

• Mikal has developed a customer referral contest for employees and customers that will generate over 60 new customers in 60 days. We have developed an 11-page plan, marketing signs, mailers, and even the staff meeting agenda! Our system tracks referrals easily and runs the contest for you. These 60 new customers x 4 visits x $80 are worth $19,000/year.

Increase customer retention with customer recovery program and new customer welcome book

• If an employee leaves you, Mikal has a proven four letter program that will help you keep from 60%–87% of the employee’s customers! If the employee did $50,000 in service sales this year, Mikal’s proven system will recover $30,000 in service sales (60%). Other systems don’t give you any more help than print-ing some labels—no guidance on a direct mail marketing program that really works. Without Mikal, you might keep 20% of the employee’s customers.

• How does your new customer retention compare to the average of 30%? Find out with SMS reports! Implement a New Customer Welcome Book to get your new customers back!

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4382 Mt Carmel-Tobasco RoadCincinnati, OH 45244Office: (513) 528-5100Toll Free: (800) 448-5420Fax: (513) 528-8264www.mikal.com

The Mikal Corporation

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